Approaching the end of the year, the two sides of the home appliance industry are in full swing to plan strategic cooperation in the New Year. On December 21, Suning Tesco and Haier held the 2024 annual strategy conference to reach a consensus on the co-creation of customized products, user experience upgrades, and digital ecological construction. The two sides have clarified the retail target of 16 billion yuan in 2024 and Casarte target of 4 billion yuan, and finalized 2 million customized products in 2024. After the meeting, Zhang Jindong, chairman of Suning Group, met with the senior management of Haier Group and took a group photo.
Talking about the current market situation and future consumption trends, Zhang Jindong believes that as long as he takes root in the big market of China, the opportunities will always outweigh the challenges, and as long as the team always maintains a positive cooperation posture, the hope will always outweigh the difficulties. He proposed that the teams of both sides should achieve breakthroughs and upgrades in various aspects such as commodity planning, channel layout, data sharing, and operation efficiency improvement, further take user needs as the guide, take efficiency improvement as the goal, boldly and innovatively carry out cooperation, and promote cooperation to achieve qualitative improvement and reach a new level.
Facing 2024, in terms of co-creation of customized products, Suning Tesco and Haier will focus on air conditioners, washing machines, water heaters, refrigerators, kitchen appliances, color TVs and other categories, and create more than 40 products that meet market demand and solve user pain points, and will be listed on Suning's Tesco channel for the first time. The two teams finalized the cooperation goal of 2 million customized products in 2024. In 2023, KC, the popular air conditioner jointly customized by the two parties, will be comprehensively upgraded in terms of appearance and performance, and will be customized for Suning's Tesco channel.
In 2023, Suning Tesco and Haier will achieve new highs in high-end product promotion, customized product research and development, and scene experience upgrading, becoming a benchmark for retail supply cooperation in the home appliance industry. In 2023, Haier's overall sales in Suning's Tesco channel will increase by 15% year-on-year. Through strategies such as scene layout, new product launches, and joint customization, Casarte has become one of the most popular high-end brands among domestic consumers in Suning's Tesco channel. In 2023, Casarte's sales in Suning's Tesco channel will increase by 22% year-on-year. Since its launch in 2022, the sales volume of the popular KKKC series of air conditioners jointly created by the two parties has exceeded 700,000 units, which has become an important breakthrough for the two parties to work together to meet personalized consumption needs and activate consumption increments.
Finding deterministic growth in the ever-changing market requires continuous change, innovation and optimization on both sides of the retail market, while changing the single competitive mindset and returning to the user mindset and the essence of retail. Ren Jun, President of Suning Tesco Group, said that in the future, the teams of both sides should continue to calm down and be patient, focusing on user services, commodity management, scene construction, etc., to strengthen their own retail core capacity building.
At present, the teams of the two sides are focusing on the promotion of the New Year's Festival, sprinting to a good start on New Year's Day, jointly launching more than 40 popular home appliances for users, creating surprise benefits such as New Year's red envelopes and **, and consumer subsidies such as full purchase returns and gifts, and offline landing of localized experience activities such as community New Year's goods collection and Dragon Year reunion banquet to help users renew their homes in the New Year.