Universum recently released its 15th annual "World's Most Attractive Employers" report after surveying more than 172,890 students in the world's nine largest economies (Brazil, Canada, China, France, Germany, India, Italy, the United Kingdom and the United States).
Of these respondents, 47% were business students, 47% were business students, 38% were engineering students, and 15% were IT students.
Let's explore the list of the world's most attractive employers in 2023 based on Universum's research. Learn about the employer brands that business students like most and how to strengthen your competitiveness and succeed in the company of your choice.
The top 10 employers in the world as voted by business students include:
Apple, Google, JPMorgan Chase & Cop.Morgan), Amazon, Microsoft, Deloitte, Goldman Sachs, L'Oréal, Ernst & Young, KPMG
The top 10 employers in the world as voted by engineering students include:
Google, Microsoft, BMW, Apple, Mercedes-Benz, Siemens, Volkswagen, GE, Intel, Samsung
The top 10 employers in the world as voted by IT students include:
Google, Microsoft, Apple, Amazon, IBM, Intel, Sony, Oracle, Samsung, Cisco
Business students have the highest percentage of choices for Apple, Google, and JPMorgan Chase
Engineering students favor Google, Microsoft, and the BMW Group
And IT students ranked Google, Microsoft, and Apple in the top three.
(1) Apple and Google are the first choice for business students
Tech giants such as Apple and Google remain highly attractive among business students.
Although Microsoft has dropped from No. 3 to No. 5 last year and its appeal has declined, it is still one of the popular choices for business students.
JPMorgan Chase & Co. has risen to the top 3, and financial institutions are becoming the new first choice for potential employees, gradually taking the place of other companies on the top charts.
Big Four"Accounting firms (Deloitte at No. 6, Ernst & Young at No. 9, KPMG at No. 10 and PwC at No. 11) have been firmly in the top choice for business students.
(2) Huawei has regressed slightly in the minds of engineering students
Engineering students still rank first in favor of Google.
Microsoft and BMW followed closely behind, ranking in the top 2 and 3 of the world's most attractive employers.
Apple is also firmly at the top of the list, at No. 4.
Huawei's ranking slipped slightly to 49th.
(c)."Big Four"Accounting firms are on the list in the IT industry
For IT students, there is a lot of interest in Google, Microsoft and Apple, which are in the top three of the world's most attractive employers.
Lenovo and Huawei are ranked 21st and 22nd, respectively.
The Big Four accounting firms Deloitte, KPMG, Ernst & Young and PricewaterhouseCoopers also made the list, ranking 14th, 27th, 28th and 34th, respectively.
Specifically, students who want to find their dream companies in these sought-after industries will need to focus on gaining relevant internship experience, participating in a subject project to improve their skills, and considering a relevant qualification or master's degree. At the same time, pay close attention to the company's recruitment information, look for opportunities through campus recruitment and career fairs, aim at the opportunity, and get the desired offer in one fell swoop.
Business students should pay attention to how to enhance their competitiveness and improve their status in the workplace to win the favor of employers
For business students,On the one hand, the preference for the technology and finance sectors reflects the attractiveness and development potential of these sectorsOn the other hand, the importance of the accounting and consulting professions in the minds of students is becoming more prominent, showing the career attractiveness and broad prospects of these professions.
If you're on your way to gaining traction with your employers, consider obtaining a CIM (Chartered Institute of Marketing) certification, which will help you unlock a wider range of career opportunities in the business industry.
What is CIM Certification?
Founded in 1911, the Chartered Institute of Marketing (CIM) is one of the world's most authoritative marketing professions.
The accreditation is recognised and regulated by the Ofqual - The Offfce of Qualiffcations and Examination Regulation and is recognised by the European Marketing Alliance.
At present, it has 130+ school certifications from 150 countries around the world, 55With more than 000 members, it has a high degree of social recognition.
CIM can provide proof of qualification, and completing your studies at a CIM-certified Learning Centre can lead to CIM certification.
Why CIM Certification?
CIM certification is more than just a certificate, it represents your professional knowledge and skills in the field of marketing. There are several important reasons to choose CIM certification:
Enhance your expertise: With a CIM certification, you'll learn the latest knowledge and skills in the field of marketing to help you better meet the challenges of the industry. You'll gain in-depth knowledge of key areas such as market trends, consumer behaviour, competitive analysis, and more.
Career development: Having a CIM certification can lead to more opportunities in your career, increasing the likelihood of promotions and salary increases. Many employers value CIM certification as an important indicator of recruitment and promotion.
Globally recognized: CIM certification is an internationally recognised credential that will help you expand your professional network globally. Whatever your career goals are, CIM certification can support your international career.
Broaden network resources: Becoming a CIM member can regularly participate in the interpersonal activities organized by the association, expand the professional network, meet more industry elites, establish their own network of contacts, and create more opportunities for personal career development.
Bonus points: For the CIM Level 3 exam, students can obtain different UCAS TARIFF scores through the corresponding module certification after completing the CIM course and taking the exam!Up to 24 points can be added!
Thank you for your attention and support for CIM certification!