Recently, the second season of the [White Elephant Instant Noodle Factory] themed pop-up store in Zhengzhou and Guangzhou ended at the same time, which also marked the end of this season's 13-city 52-day tour. According to official statistics, during the 52-day tour, more than 100,000 consumers visited the store to check inDuring peak hours, it set a record of waiting for half an hour to enter the store.
Different "recipes", more diverse "harvests".
The second season of the [White Elephant Instant Noodle Factory] themed pop-up store started from Hangzhou and successively landed in the core business districts of 13 cities, including Beijing, Taiyuan, Jinan, Shijiazhuang, Xi'an, Chengdu, Hefei, Wuhan, Changsha, Nanjing, Guangzhou, and Zhengzhou, to "meet" many instant noodle lovers and consumers who pay attention to White Elephant.
As an "upgraded version", Season 2 [White Elephant Instant Noodle Factory] has added a lot of interesting interactive links. For example, the staff activity room, which can play the three balls in one stop, is a newly launched interactive game area, calling on everyone to "eat white elephants and support the three national teams in China". In terms of product display, in addition to the White Elephant History Museum, which displays the brand's 26-year-old representative Chinese noodles, a factory warehouse store has also been added this season to present the brand's diversified product categories in an all-round way, such as soup noodles, dried noodles, instant noodles, spicy fast food, snack food, etc.
As a "sequel" to last season, this season's [White Elephant Instant Noodle Factory] retains the links that are popular with everyone, such as the Noodle Corridor that continues the transformation journey from wheat to instant noodles, the DIY graffiti area that plays at will, the finished product production room that freely matches your own instant noodles, and the Instant Noodle Science Station that focuses on answering questions.
In addition, each experiencer can receive a "work permit" at the beginning of entering the store, and after completing the designated link check-in, they can randomly draw "Xi rewards" such as creative handbags, custom badges, little white elephant keychains, and vitality dolls.
Since the national debut of Changsha Station in November last year, [White Elephant Instant Noodle Factory] has accompanied consumers through two seasons. The person in charge of this event said, "The core purpose of holding this event is to let all users who pay attention to and care about white elephants really understand us and feel the quality of white elephants up close and immersively. 1 year, 2 quarters, 34 cities, 400,000+ 'on-the-job' people, sincerely thank you for your support and encouragement. In the future, White Elephant will continue to make Chinese noodles well, so that consumers can eat at ease and happily."
Meet "new friends" and don't forget "old friends".
Since July this year, White Elephant has signed contracts with the three national teams of women's football, women's volleyball and women's basketball, becoming the first Chinese brand to sign a women's "three balls" national team at the same time. During the 2nd season of the [White Elephant Instant Noodle Factory] tour, White Elephant also specially invited "new friends" - star players Han Xu, Yuan Xinyue, Li Yingying, and Yi Jianlian to serve as the champion experience officer of White Elephant Chinese Noodle to come to the event site of each station and unlock the "front and back scenes" of White Elephant Chinese Noodle with the majority of old friends.
During the Zhengzhou Station event, the [White Elephant Instant Noodle Factory] was surrounded by many anticipating figures. In this site, Yi Jianlian, as the "Champion Experience Officer" of White Elephant Chinese Noodles, explores the production process behind a bowl of White Elephant Chinese Noodles with the well-known sports host Han Qiaosheng, understands the development process of the White Elephant brand all the way, and witnesses that Chinese brands are like Chinese athletes, sticking to their mission, making continuous progress, and striving forward.
This season, the Chinese Noodle Champion Experience Officer will broadcast live on the [White Elephant Instant Noodle Factory], aiming to use the personal experience and courageous sportsmanship of athletes to play the role of role models of star players through the combination of "online + offline", bringing consumers a more diverse interactive experience while igniting young people's positive attitude towards life and unremitting fighting spirit.
It is based on the trust and support of consumers that in recent years, White Elephant has continuously broadened the depth and breadth of communication with young consumer groups. Among them, behind a series of big actions such as the slow live broadcast of the factory, the *Glory co-branding, the first coriander noodles, the explosion of crab roe noodles, and the [White Elephant Instant Noodle Factory], innovative marketing concepts, novel communication mechanisms, and interesting interactive gameplay have been demonstrated at multiple levels, making the brand full of "attractiveness" in the process of rejuvenation and upgrading.
Now, the [White Elephant Instant Noodle Factory] themed pop-up store has come to an end;In the future, there are many more exciting activities waiting for your participation.