Nearly 70,000 LV jackets, although they were complained of "no aesthetics", were still out of stock on the line. Balenciaga's nearly 7,000 yuan bath towel, although the design has been criticized, you have to book in advance if you want to buy it. In recent years, more and more sky-high prices have appeared, refreshing the three views of netizens again and again.
Coupled with the fact that it is now popular in Jingdong and Tmall, the cost of a single bottle is often four-digit time technology "gold to cause", and all kinds of phenomena seem to be expounding a truth: the more expensive the thing, the better it sells.
It is reported that this phenomenon is gradually becoming common in many industries. The above-mentioned time technology has also become an important segment of the big health sector by virtue of the record of 10 million single-day revenue on Double 12.
10,000 "Time Technology" out of the circle, users: only the expensive dare to buy
The so-called "Jinzhiyin" is actually a type of NAD+ improvement technology that has been developed and matured in recent years, backed by advanced scientific research in various countries around the world. At the biological level, the aging of the body is caused by the aging of cells and the loss of telomeres, and this technology can target this problem.
It is reported that this "time technology" Jin Zhiyin, which is known as the exclusive "time technology" of the rich, belongs to Wright Health, a well-known health company in Hong Kong. According to the data, since its launch in 2020, it has gone through two iterations, from the initial single bottle of 10,000 mg to 18,000 mg, and the combination of Senolytics technology has been realized, and it has passed the Hong Kong CASTCO testing and certification and the filing of the US FDA.
Because its three- or four-digit threshold for a single bottle is not cheap, it has been out of the circle in recent years, and it has also been well-known by more people. And the confidence of its bidding can't help but make people full of curiosity.
It turned out that long before the technology landed, there were 96-year-old former Asia's richest man Lee, 92-year-old stock god Warren Buffett, etc., and the cost was as high as 1.56 million at that time, which ordinary people simply could not afford.
Now, although its threshold has dropped by more than 95%, the still strong four-digit pricing and celebrity effect, many high-value groups with anti-aging and longevity needs are eager to try this kind of time technology, and bluntly say "only expensive dare to buy".
Life science research shapes the golden body, and the rich hoard hundreds of bottles in one go
Behind the appearance of Jin Zhiyin's "**, there is a huge amount of scientific research data from various universities and institutions.
According to hundreds of literature records in journals such as "Cell" and "The Lancet", the core ingredient of this technology is to target cell aging, supplemented by the activation of incapacitated mitochondria, linkage longevity protein and other levels, the external performance is more abundant vitality, and the internal is to "retrace" 20% of the biological age, and the twilight mice have successfully extended 30% of their lifespan.
Professor David Hincoley, who was the first to discover and support this kind of technology, said that the natural laws of birth, old age, sickness and decay may indeed be inevitable, but we can use technology to make this process come later, and to pass the middle and twilight stages more smoothly. And he revealed that after trying it, his biological age showed that the result was 22 smaller than the actual one5 years old.
At present, this technology has been studied in many ways, and positive changes in the physiological age and life span of the test object have been found, and for the human body, a smaller biological age has also been detected. However, there is no specific conclusion on specific life extension. Some scholars said, "Its safety has been confirmed, and human clinical data is about to be perfected."
Mr. Wang, who hoarded more than 100 bottles of "Jin Zhiyin" for his own use and gave them to relatives and friends, said that although he spent a lot of money on miscellaneous items in a year, he also gained a biological age that was 7 years younger than before. When I saw someone complaining about JD.com's expensive pricing, I said with a smile, I don't know other people, but for me, such expenses are affordable.
Aiming at the wealthy group, high price can also become the "last word"?
Industry insiders said that at the beginning of the advent of "Jinzhiyin" technology, its target group was very clear, mainly ordinary high-net-worth anti-aging people in first- and second-tier cities.
According to the background data of Jingdong Shangzhi, Jinzhiyin's users are mainly from first- and second-tier cities such as Beijing, Shanghai, and Shenzhen, and more than 80% of the users are male, with an age range of 35 to 55 years old. It is worth mentioning that the previous Oriental Wealth data showed that there were 96 A-share listed companies5% of chairmen are over 40 years old.
It can be seen that perhaps the technology was originally aimed at this kind of group, who not only have stronger spending power, but also have more anxiety and pursuit of "youth". The data shows that such high-net-worth groups are prone to fatigue and less stress, and many people are anxious because of their age.
For them, it doesn't matter whether the price is expensive or not, they care more about the actual performance supported by industry authority and scientific research. Judging from the tens of thousands of positive feedback on the relevant pages, the "Jin Zhiyin" time technology seems to be in trouble, and users have left tens of thousands of feedbacks, including intuitive descriptions such as "a dawn" and "not easy to get tired".
From the perspective of the industry, the current domestic market share of this kind of technology is about to approach 30 billion, and its high cost does not seem to affect its popularity, but has become more popular. And its high pricing also gives it the social attribute of gifts, and like LV jackets and Balenciaga bath towel skirts, it has also become a symbol of personal wealth and status.
Perhaps, the same existence of high prices is reasonable, and it may also become the new wealth code.