Celebrities have a huge fan base, and their every move can trigger a star effect, resulting in various celebrity-related products being quickly snapped up by avid fans.
Yang Mi is known for her reputation as the queen of goods, and the fashion items she wears will soon set off a craze on the Internet.
She even showed up at the airport wearing a small pendant, which was sold out in less than an hour.
In this case, many celebrities began to think about do-it-yourself pot shops, co-branded products, design and sell clothing, etc., to "cut leeks" to make profits.
After celebrities become famous, they want to use their popularity and charm to make money, which is reasonable, because everyone wants to make more money.
I just want to use my influence to make money, if this is like cutting leeks, it seems a bit **.
Today, let's pay attention to these celebrities, they don't even care about their dignity in order to seek benefits, this kind of behavior is really ugly!
Speaking of scooping gold and cutting leeks, we must first mention Chen He and his Xianhezhuang.
I am Zeng Xiaoxian, and I am a good man.
With the role of Zeng Xiaoxian, Chen He has achieved great success in the north and south of the country.
In "Love Apartment", although the character he played was a little frivolous, he showed the image of a good man, so he won more favor from the audience.
While participating in the recording of variety shows, Chen He opened a hot pot restaurant while the iron was hot.
Chen He's star effect has ushered in many fans to consume after the opening of the hot pot restaurant, and in order to promote his hot pot restaurant, Chen He often invites celebrity friends to stand on the platform.
Subsequently, he also invited Internet celebrities to visit and photograph the store, and soon after, Chen He's hot pot chain expanded to six.
After Chen He tasted the sweetness, he decided to start building the Xianhezhuang hot pot brand.
According to the brand's official website, Xianhezhuang is a hot pot lo-mei combination jointly created by Chen He, Li Chen and Zhu Zhen.
In order to enhance the popularity of Xianhezhuang, Chen He spared no effort, and initially not only invited Internet celebrities to shoot in the store, but also appeared in major hot pot restaurants in person, which can be described as his dedication.
In order to attract more customers, businesses often create chance encounters with diners, so that the public has a fluke mentality, hoping to meet celebrities.
Although the price of Chen He's Xianhezhuang is slightly higher than that of affordable hot pot, it is still within the range of public consumption, which is the most important thing.
Some people began to wonder if Chen He did what he worked so hard to do was just to make some money for cheap hot pot?In fact, people later realized that Chen He was planning a big plan.
His mission is to increase the popularity of Xianhezhuang and attract more franchisees.
With the popularity of Xianhezhuang's online and offline publicity, the brand expanded the number of stores from six to more than 800 in only two years, and the franchise fee alone reached more than 300 million yuan.
After joining, the franchisee can only enjoy the right to use the "Xianhezhuang" brand for three years, and then need to pay 20,000 yuan per year for renewal.
For franchisees, this rapid expansion is undoubtedly a fatal blow, because customers are lost in large quantities, and the interests of franchisees are not guaranteed.
Some franchisees began to question Xianhezhuang's practice of "opening franchises in violation of regulations", believing that it was cutting their interests.
However, although Chen He, who had previously vigorously promoted Xianhezhuang, quietly withdrew from the ranks of shareholders of Xianhezhuang after this incident fermented.
This move aroused public dissatisfaction even more, and many netizens said: Chen He's behavior of cutting leeks is too obvious, "joining in violation of regulations" and "quietly withdrawing shares".
Chen He responded lightly to the accusations of the franchisee: I am just standing here and not participating in the management.
As the top traffic after returning to China, Luhan naturally follows the trend of celebrities opening stores.
But on February 16, 2023, a ** made Luhan's trendy brand store the focus of attention.
In this era full of rumors, talking about celebrities being cut leeks has become an untouchable taboo topic, especially for traffic stars, their fans will never admit and are unwilling to admit that their idols are being cut leeks.
In **, a review blogger received Lu Han's trendy brand clothing, and then couldn't help but complain: The quality of this dress is so poor that it is enough to make people feel angry.
The blogger showed the received clothes in full range in **, pointing out that the price of this dress is 1500 yuan, but it can be clearly seen that the workmanship is very poor, there is no edging treatment, and there is almost no processing in details and sewing.
The blogger then began to estimate the actual value of the garment, taking into account the 32% cotton content of the garment and some cheap zipper accessories on it, and finally concluded that the cost** would not exceed 60 yuan.
The blogger showed the details of the clothes received in **, and there are pictures and truths. Coupled with the star effect of Luhan itself, it soon aroused hot comments from netizens.
Ouyang Nana's "Nabi" brand has recently had quality problems, and they use hundreds of pieces of **Xiang Fan** polyester fiber to make clothes.
Lu Han's clothing quality incident this time has also caused widespread discussion among netizens.
Everyone discussed this and questioned suspiciously: Is Lu Han also going to "make money" and overturn?
In this boiling ** storm, Lu Han did not make a statement as the protagonist, but issued a statement by the official account of the trendy brand UN Garcon Charmant (hereinafter referred to as UGC), which he endorsed.
UGC said in a statement that as long as the clothing purchased by customers is purchased from the official website, they can return or exchange it within seven days without any reason.
However, such an unimportant response did not subside**, on the contrary, it was precisely because of this response that the war of words between netizens and Luhan fans escalated again.
Netizens condemned Lu Han's behavior of cutting leeks, pointing out that he only cares about improving the quality and does not pay attention to quality. Fans are doing their best to defend their idols and constantly arguing with netizens.
There is no doubt that this series of farces once again pushed Lu Han to the peak of the topic.
Lu Han finally posted a news on his social account, which seemed to be in response to the keyboard warriors, he uploaded a ** with the caption: "You guys are so good. ”
The position of this sentence is very clear, and when netizens questioned the quality of trendy clothes, the author called them all "keyboard warriors".
The praise of the fans has made him think very highly of himself, has he turned a deaf ear to other people's opinions?
Perhaps, as fans say, Luhan dreams of becoming a fashion brand designer, rather than using it as a means to make money.
However, he may never have considered that the main consumer group buying his trendy products is still his fans.
However, the quality of such products really makes people wonder if they are making money with their own trafficTo that point, I just want to say: I hope you don't get too blatant.
Young people are not only very active in earning quick money to cut leeks, but Meng Fei is also interested in getting involved.
Since the fire of "If You Are Honest, Do Not Disturb", Meng Fei has become a familiar face in thousands of households, and in the eyes of the public, he is considered a smart and kind image.
As his popularity continued to rise, Meng Fei also came up with the idea of opening a store after becoming famous, like most celebrities.
Meng Fei's small noodles officially opened in 2014, when his popularity was at its peak. Therefore, on the opening day, not only did many celebrities come to cheer, but even Guo Degang personally inscribed congratulatory words for Meng Fei's noodle restaurant.
For a while, the limelight was incomparable, and the liveliness reached its peak, which attracted a large number of Internet celebrities to follow the trend and check in.
After everyone finished checking in, they began to complain that the store opened by Meng Fei was expensive, and a simple and ordinary small noodles would be sold for 35 yuan in the store.
At first, people mistakenly thought that the setting of this ** must be because this bowl of noodles has unique characteristics, but soon realized that it is just an ordinary bowl of noodles, and the only difference is**.
Why can Meng Fei's small noodles be sold so expensive?This pricing soon led to a shortage of his shop, which eventually forced him to close.
After all, not everyone wants to be treated as a "leek" by him.
Meng Fei still had the intention of making money, and partnered with Huang Lei to open a store, named "Huangliang Yimeng".
This time it started as Huang Lei and Huang Xiaochu, although Meng Fei's noodles were at the front desk, they still attracted many customers to taste. When I walked into the store, I found that this restaurant is really attentive, although it is a hot pot restaurant, it is full of art, and even the tomatoes in the bottom of the hot pot have been made into the shape of flowers.
However, it soon became clear that the ** on the menu made it impossible to keep calm, a piece of beef cost 398 yuan, and a portion of hairy tripe cost 380 yuan.
Such a ** is just going to be snatched up, right?
The store may eventually have to close its doors, as the sky-high price of hairy tripe beef is not necessarily suitable for mass consumption.
Do you think this ** is really suitable for the general public?Perhaps this ** delicacy is more suitable for the owner to enjoy himself.
She is well-known to the audience for playing Zhuang's sister-in-law in "Golden Wedding", and her image on the screen after that is mostly as a "rural daughter-in-law".
As a result, the audience also had an honest and amiable impression of her image.
In 2019, Li Jingjing also started a tea business, learning Xi from traffic stars.
The tea is named after itself as "Jingjing's tea", and adopts a model related to the collection of franchisees, and it is said that the cost is 5-200,000 yuan. Because of Li Jingjing's simple image on the screen before, many fans chose to believe her and paid the joining fee.
However, after Li Jingjing collected the franchise fee, she did not deliver the goods to the franchisee, but continued to look for new franchisees online with her husband Liu Zhen, who was 21 years younger than herself.
Li Jingjing was recruiting more franchisees while dragging the goods.
The Beijing News quickly reported on the incident, ** Li Jingjing and Liu Zhenxing's fraud.
It can be said that the two of them really have "no lower limit", and they are completely cutting leeks in the circle of money.
I don't know how people who have been deceived by Li Jingjing will feel.
People are doing it, and the sky is watching. Celebrities create brands, and opening stores itself is fine, but quality is the foundation. Many celebrities have the wrong starting point at the beginning, just caring about opening stores to earn fan money.
Fans buy their products out of the pursuit of their idols, and they are actually influenced by the star effect. However, in the end, it is expensive to pay for the quality of goods like a stall, which makes people feel all kinds of feelings.
Whether you're opening a store or selling clothing, you ultimately need to ensure the quality of your products and don't deceive any consumers in order to achieve long-term success. After all, no one wants to be a "long-term investor".