According to China's ** newspaper, Wuling Motors recently became popular on the Internet because of a lawyer's letter, which attracted heated discussions among netizens.
Recently, Wang Fei, the host of Zhejiang Minsheng Information Broadcasting, received feedback from Wuling car owners in the program and commented on the relevant issues, so he received a lawyer's letter from Wuling. Wang Fei said in the apology** that Wuling's lawyer asked him to apologize to Wuling for 15 days after deleting the original **.
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However, with the successive broadcasts of Wang Fei's apology**, the "ridicule" of Wuling on the Internet is endless. Wang Fei said in the fifth apology** released that he and Wuling had reached a settlement. Regarding the settlement, Wuling told reporters that the two sides have reached a consensus.
A settlement is reached. The reporter noticed that at the request of Wuling's "15-day apology for the whole network", Wang Fei released a ** collection called "Wuling Apology" on his Douyin account. As of December 8th, the ** collection has been updated with a total of 5 episodes, with a cumulative ** volume of 442110 thousand.
In the first episode of the ** collection, Wang Fei said that he received a lawyer's letter from a lawyer entrusted by Wuling, and apologized for receiving feedback from the owner in the program that the charging power of Wuling nano new energy vehicles did not match the publicity, and he expressed inappropriate remarks in the program. "Regarding the charging transformer equipped with 2 kilowatts in the relevant models, and the charging interface is rated at 250 volts and 32 amps, it is a reflection of backward compatibility, not misleading consumers, and it is correct. The store told the owner that it was 7 kilowatts, which was a slip of the tongue, it was the owner who misunderstood, and I was misled. ”
Wang Fei said in ** that at the request of the lawyer, he deleted the original ** and apologized to the whole network of Wuling for 15 days.
However, in episode 5**, Wang Fei said that he received a call from Wuling and sent a memorandum of settlement, and there is no longer any need to continue to apologize, and the matter has been settled.
In response to the settlement, Wuling told reporters that the incident was because Wang Fei's platform released false remarks about the company's models, so the company issued a lawyer's letter to him. Because Wang Fei has apologized and deleted the original **, the two sides have reached a consensus.
After Wang Fei issued an apology**, netizens hotly discussed. Some netizens said: "Wuling finally realized: the longer the apology lasts, the more widely the news spreads." ”
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Wuling sets "small goals".
The Wuling NanoEV, which has aroused heated discussions, is another micro electric vehicle launched by Wuling after the Hongguang MINIEV. Back then, Wuling Hongguang MINIEV was known as the "people's scooter", but now it is no longer brilliant, and its sales have fallen from a maximum of 50,000 units in a single month to less than 20,000 units for many consecutive months in 2023.
Judging from the data disclosed by SAIC, in the first half of 2023, Wuling will achieve an operating income of 2699.5 billion yuan, compared to 32.9 billion in the same period last year6.7 billion yuan;The net profit attributable to the parent company was 4018290,000 yuan, compared with 35.1 billion yuan, both declined.
Jia Xinguang, executive director of the China Automobile Dealers Association, told the China ** Daily reporter that with the rapid development momentum of other domestic car companies, electric vehicles are declining, and their intelligence, sense of science and technology have also risen, Wuling's original advantages may be weakened.
It is worth noting that on the eve of the 2023 Guangzhou Auto Show, Wuling launched the Hongguang MINIEV replacement version - Hongguang MINIEV third-generation macaron, with an official guide price of 4680,000 yuan.
Sun Dexing, senior marketing officer of Wuling Passenger Vehicle, said that before 2023, the proportion of consumers who are willing to buy pure electric vehicles with a range of more than 200 kilometers will be about 20%. By this year, consumers who want to buy pure electric vehicles with a range of 200 kilometers and 300 kilometers have accounted for nearly 50%.
Industry insiders believe that Wuling launched a new version of the model or hopes to meet the needs of users in terms of long battery life, with the best volume, to cope with the decline in sales.
In addition to the above-mentioned replacement models, SAIC-GM-Wuling recently announced that its first super A-class family sedan "Wuling Starlight" was launched. The new car is available in two configurations, **8880,000 yuan and 10580,000 yuan.
Wuling disclosed on December 1 that it sold 59,372 new energy vehicles in November. Among them, 34,573 Wuling Binguo;Wuling Hongguang MINIEV sold 23,518 units, of which 18,570 were third-generation macarons.
What is quite interesting is that Wang Weisen, who is certified by Weibo as the deputy general manager of marketing of SAIC-GM-Wuling, posted on Weibo on December 2 that it has returned to the level of 50,000+. After unloading the burden and readjusting, back in the fast lane!
He also said that the short-term small goals: Binguo to maintain 30,000+, Hongguang MINIEV to stand on 30,000+, Starlight to achieve 10,000+.
*:Weibo.