Foreword:Guangzhou International Tea Culture and Zisha Ceramic Tea Set Exhibition was recently launched in Pazhou C District, Guangzhou (December 28-31), the exhibition ushered in tea enterprises from all over the country, ceramic enterprises, and famous teachers painted on the spot, and the tea ceremony accompanied by incense enterprises, tea sets, refreshments, etc., even coffee manufacturers are not willing to be lonely with their latest products. In 2022, the market size of tea has reached more than 300 billion yuan.
Those big data about tea
Tea culture has been more than 2,000 years since the ancient tea horse road in China, on the ancient tea horse road, ethnic groups with different cultural backgrounds take tea culture as the main communication content, flourishing in the Tang and Song dynasties, and flourishing in the Ming and Qing dynasties. The development of tea culture is also like a spring breeze and drizzle into the long river of time, and the historical writer Su Shi is not only a senior tea friend, but also wrote nearly 100 poems with tea as the king. There must be incense in tea, and the incense recipes "poor yaxiang" and "yin incense" left by Su Shi still exist in the world. The "merchandise" derived from the tea ceremony, such as tea sets, refreshments, and incense, have also become essential for family and friends to gather and do business.
According to Qichacha data, as of December 2022, there are a total of 15490,000 tea-related enterprises, with a total of 222 in the country as of December 202368.52 million tea-related enterprises. Among them, Guangdong Province reached 36410,000, 28 in Fujian Province30,000, 21 in Yunnan Province350,000. There are fewer related tea enterprises in Qinghai Province, 2,630, **4,047, and 6,162 in Ningxia. It is recommended that you keep a map, mark the key support objects according to the distribution, and do a good job in regional protection and support, which can get twice the result with half the effort. The number of operating enterprises does not mean that there is no market, and a good operation plan can achieve a win-win situation.
The fastest-growing cities in the country are Guangzhou and Xiamen
Among them, Guangzhou will reach 10140,000, reaching 15760,000, still the leader. It is followed by Xiamen, Fujian, with 630,000, Quanzhou 4530,000, 5530,000, an increase of 10,000, and the fastest growing cities in the country are Guangzhou and Xiamen.
Overseas market demand has hardly changed.
In 2020, China's tea exports totaled 35080,000 tons.
In 2021, China's tea exports totaled 36940,000 tons.
In 2022, China's tea exports totaled 37530,000 tons.
From January to November 2023, the volume of tea exports totaled 3360,000 tons, not included in December.
From the export data, it can be seen that the demand in the overseas market has hardly changedWhat has changed is the average export price of tea。The tea market should be grouped, and the research and development of tea products is indeed easy to be copied, but tea culture is a "companion culture", which can cross borders with many commodities to form cp.
Average export price of tea:
May 2020$84 kg.
June 2021$3 kg.
May 202255 USD kg.
April 202379 USD kg.
Data**: China Customs Data.
Cases of cross-industry cooperation
Rainbow Island has cooperated with Paul Frank Tea to create an offline theme store.
Online: Bringing Paul Frank Tea to the online game with exclusive in-game items and scenes.
Offline: Users can taste the customized exclusive milk tea of "Rainbow Island" in Paul Frank Tea's store.
Guangzhou International Tea Culture and Zisha Ceramic Tea Set Exhibition
One or two tangerine peels and one or two gold", everyone has drunk tangerine peel white tea, black tea, tangerine peel and flower tea, tangerine peel and Pu'er tea, and never thought that tangerine peel and chicken soup are a perfect match. Cantonese people love to make soup, different soup ingredients will also add tangerine peel, this exhibition Yunyuan brought their invention patent tangerine peel chicken soup can, containing 400 grams of chicken, each can has a wing, a claw and a chicken leg, the ingredients are selected from Dabie Mountain's bantam free-range chicken and soul ingredient Qiaobao tangerine peel. Bringing zero-additive pre-made dishes with the best ingredients is a match for migrant workers with a fast pace of life.
Enshi selenium tea. 
The picture above shows the work of Feng Fei, a national arts and crafts artist.
Jiang Shengwei, a national arts and crafts artist, also brought his original works, which could not be displayed to the public because he could not take pictures.
The picture above is from the work of Jun Ling sand panning arts and crafts artist and outstanding young potter Lu Hanling.
China's top 100 contemporary calligraphers and painters Zhang Shuichao (character drunken ink) on-site calligraphy and painting works.
Zhejiang's ** field carving artist Gao Weiyong's red sorghum is "red and hot".
Kuiyuan pottery colorful Fulu, the above picture of the surface of the product is crystalline glaze, in the process of firing the product, because the glaze contains a sufficient amount of crystalline substances (melt), after melting in a saturated state, in the slow cooling process to form crystallization, is a very decorative artistic glaze.
Tea set manufacturers brought their "national tide" products.
*: Huang Xia ).