In just five years, "Queen of Gold" Yu Wenhong makes high-profile gold and low-key "gold".secretly hid 4.7 billion
Escape taxes up to 14.7 billion, with a fine of 88 million.
After being reported, it was returnedTake advantage of the "autumn wind".brazenly gave himself a wave of advertising.
Higher than the market ** project injection, Yu WenhongSuch a bold collection of wealth
Is medical cosmetology really so profitable?
The medical aesthetic industry is an inevitable product of modern women's appearance anxiety and pursuit of perfection.
can make the medical cosmetology industry so profitableYu Wenhong is the first person
As soon as the tax evasion incident broke out, Yu Wenhong reacted quickly, when the attention was high and the traffic was largequickly created a ** of "a rural girl successfully counterattacked into a successful woman".
Undoubtedly, ** is out,Traffic skyrocketed, more of an attack.
Yu Wenhong doesn't care about these, it's only about traffic and interests. even boldly said that the fine of more than 80 million yuan should be used as advertising expenses.
What is the origin of such a "bold" Yu Wenhong?
Before the age of 17, although Yu Wenhong was not very rich, she had no worries about food and clothing and a happy family.
ButThe sudden death of my father, breaking the original beauty.
Losing the economy**, the income cannot fully support the two children to study.
The younger brother in the family is still young, and after graduating from high school, Yu Wenhong no longer studies.
After being introduced by a friend, I worked as an apprentice in a beauty salon.
Since then, Yu Wenhong has been bound to beauty.
Due to the repressive education of parents since childhood,Yu Wenhong has never been confident in her appearance, despite her good looks.
When I arrived at the beauty salon, I felt like a fish in water.
For the thirst for knowledge of beauty, Yu Wenhong studied hard in the beauty salon and was also good at observation.
SeenWindfall profits in the beauty industry, while studying, plan to open your own store and do it alone.
Worked for a few years to save money andBorrow money from relatives and friendsReady to open your store.
Although the beauty industry is profitable, it is inAfter all, there are still a few people who do beauty in small places
Soon after the store opened, it wasMismanagement went out of business, tooHundreds of thousands of foreign debts are owed
When you reach the age of marriage, you enter into marriage.
Experienced 3 failed marriages in a row, Yu Wenhong decided to start focusing on herself.
InAt the age of 26, he went to study abroadAt the age of 30, he returned to China to found Poppy Beauty Company
This time I was well preparedTwo years later, the career was slightly successful.
Two more chain stores were opened in succession, andCreated their own brand
Yu Wenhong'sRapid development, she isThe beauty industry has a very sensitive sense of smell.
In terms of the development of beauty salons, Yu Wenhong is very concerned.
There are lessons learned from the failure of the first store opening, this time Yu Wenhong gave it to himself firstBeauty salon positioning
After several years of development, the public began to have the consciousness of dressing up to become beautiful.
The source of customers in the beauty salon no longer needs to worry, but ifIf you want to make a lot of money, it's not enough to just take on daily customers.
So, Yu WenhongSpend a lot of moneyOrder advanced beauty equipment from abroad
It was decided to make a beauty salonMid-to-high-end beauty institutions
The customers who come to consume areCapable ofof, andBe willing to invest a lot of money in yourselfTarget.
Original skincare productsAlso promoted**If the ** is too low, it will be questioned that this supporting product is not good.
Not only in ** management, but also in body management, Yu Wenhong did not let go of this opportunity.
Mix the potion yourself and cooperate with the instrument** project was born.
The main target is girls who are too lazy to exercise and want to lie down and be thin.
The gimmick is enough, under a series of promotional packaging, it really got started.
And did a good job. After several years of developmentBeauty shops turned into beauty establishments
The establishment of the beauty agency nourished Yu Wenhong's ambitions.
She began not to be satisfied with beauty to herThe pursuit of perfect beauty is not enough
"Breast augmentation", "rhinoplasty", "prosthesis".These words appeared in Yu Wenhong's sight.
Give it to herInflated desires have found an outlet.
Instinctively, I think that behaviors that make people beautiful can be tried.
So she began to dabble in medical aesthetics
But in the medical aesthetic this road isThe stakes are enormousTarget.
It is necessary to use a knife on the customer and inject the drug into the body.
If you're not careful, accidents can happen.
This didn't stump Wen Hong, sheShe began her education again.
Trained at a plastic surgery hospital.
Under the leadership of Wen Hong,The institution began to become a medical aesthetic institution.
Yu Wenhong also studied medical beauty by herself, in her own perception of beautyHe has created his own set of medical aesthetic system "artistic face carving".
After that, Yu Wenhong ZeHe is known as the "Master of Face Carving".
It is said,She can perfectly shape her face without seeing any traces.
What is Face Carving?
Face sculpting is to precisely adjust the body tissues to change the original facial contours.
This includes the adjustment of fat, muscle and bones.
In surgery, the inside of the mouth is opened to ensure that the outer lines are smooth.
There is no trace of the knife on the face.
Poppies became famous.
Yu Wenhong andThe poppy was revealed to be in the spotlight interview
It was a client who had a problem with his nose and then found the focus interview.
The matter quickly gained traction.
The voices of questioning and accusations against Wen Hong are endless.
At this time, she had already given birth to her first child with her fourth husband.
This incident also directly affected the husbandIn the end, his husband couldn't stand the suppression, and the pressure of being with Yu Wenhong.
Decided to divorce her.
The "focus turmoil" was finally confirmed that the director and assistant of the beauty salon at that time took orders privately.
has nothing to do with Yu Wenhong herself, and even Yu Wenhong refused the guest.
Because her nose has been done so many times, she can't make any big movements.
The turmoil has passed, and this time it is on the showThey were also given free publicity.
But her husband didn't get back together with her.
Yu Wenhong doesn't care anymore.
Since thenYu Wenhong's reputation has soared。Also in the hypesecretly inflated his worth
She herself has said that the project was a successThe odds are slimGenerally, it is done several times
But letShe has a chance of succeeding the first time
So she's expensive.
Her clubhouse tooOpened mysteriously, the customers are basically allVIP customers recommended by major beauty salons
Not acceptedOutsiders come to the door
This kindThe sense of mystery invisibly raises its own level.
In this feeling also let the user getA strong sense of superiority
Of course it's hereThe product cannot be "ordinary".Target.
It is said that there are three times as many injections** as available on the market.
And, here the doctors'The "manual fee" is also very high
All in her agencyIt's all tens of thousands of projectsThousands of projects are non-existent.
To know,These projects are not done once and for all.
After a year or two, the drugs in the body will be metabolized and should be maintained in real time.
Those customers who move the knife also wantCarry out maintenance, or else you have to bear the operationRisk of poor results
After this series of operations, the customers are stable and the product profits are considerable.
It's impossible not to make money.
Yu Wenhong returnedOpen up foreign markets, the establishment of several institutesAnti-Aging Center
Her appetite is also growingThe threshold for receiving customers is still very high
Even she herself began to carry out all kinds of packagingPackage yourself as a celebrity.
I began to go in and out of all kindsCelebrity party, withCelebrities from all walks of life took pictures
Then post news on social platforms,to achieve celebrity effect.
Met at the age of 4520 years younger than himselfTarget. The fifth husband of the male model, Rolando
At the age of 47, she gave birth to a younger son.
At that time, many people questioned that their husbands were too young and wanted money.
Yu Wenhong said very carelesslyIt doesn't matter if you want money, I have money, as long as he wants money, I don't have to worry about him leaving.
Yu Wenhong has a flamboyant personality, and so does the poppy beauty she founded.
At this time, Yu Wenhong made plastic surgery plans for customers.
A set of program projects will cost up to one million, and a nose will cost 150,000 yuan.
I have to say Yu WenhongVery business-minded.
She bought it in full earlyA wellness center in Germany, as a characteristic sign of poppies.
The good name is said,A center of beauty from the inside out.
Also said to come hereYou can be 10 years younger with one consumption.
In setting up the gimmick, Yu Wenhong'sThe sales method is very clever.
Of course, it's not just for anyone who wants to come here.
You need to spend 1 million yuan or more, and introduce 150,000 yuan to friends, and introduce at least 3 friends.
You can come to this beauty center to consume.
The career can be described as thriving, inShe has been in the medical aesthetic industry for decadesHe is already a billionaire with a successful career.
The brand effect was vividly exerted by Yu Wenhong.
It's like the marketing of some big-name products.
The default "name brand" effect, which is that these big names symbolize status.
Therefore, Yu Wenhong seized the opportunityLet customers spend money with a strong sense of superiority.
But expensive things are just good?
There's a story.
There is one that sells air conditioners, oldThe board is particularly solid.
Sell air conditionersThe quality is guaranteed and the best is offered.
On this day came a littleCustomers with the temperament of local tyrants
The local tyrant came up and asked,That's the most expensive of you.
The boss hurriedly introduced him.
The local tyrant listened well and asked**, how much is this?
The boss said yesYuan.
The local tyrant said thisIt's so cheap。And thenStarted to pick all kinds of faults with the machine
He also said that he ran a few air conditioners with more than 1,000 air conditioners, but there was noneA little more expensive
The tone is also not very friendly.
The boss was angrypointed to another one that was exactly the same and said that this one was 3,500 yuan.
The local tyrant immediately applauded and bought it.
Boss from then onJust look at the dishes, and made a lot of money.
Yu Wenhong used this "sense of superiority" psychology to boldly open her mouth to harvest money.
There is also the Zhang Ting couple incidentSame paragraph**The foundry is in Alibaba**It is 4 yuan tabletsThe retail price of the TST brand is about 30 yuan tablets
Compared with enterprises in the same industry, the net profit of many brands is far less than that of Shanghai Darwin.
Not necessarily "expensive" is good, it depends on whether it is worth the price.
Now Zhang Ting and his wife have been severely punished.
ButThe new medical aesthetic industry does not yet have a strict market order.
The expansion of medical cosmetology, a large number of publicity advertisements, and the output of various concepts are also thereIt has invisibly caused everyone's anxiety about appearance
As a leader in medical cosmetology, Yu Wenhong will inevitably become an existence that will be operated on when the rectification comes.
I hope you canLook at yourself rationally, look at old age rationally.
No one is so perfect, the bestBeauty is a healthy mindset and a positive attitude towards life.