According to the work arrangement of the special treatment action of excessive packaging of tea, the State Administration for Market Regulation recently announced the second batch of 20 typical cases in order to further play the warning and educational role of typical cases and strengthen the concept of green and simple operation and consumption. (CCTV, December 31, 2023).
How exaggerated is the over-packaging of tea?There is a report that gives an example: a Longjing tea gift box priced at 980 yuan, weighing more than 1,000 grams, and the actual net weight of tea is only 150 grams. Who said that "a catty of crab and half a catty of rope" is excessive, and "3 taels of tea leaves and 2 catties of boxes" is not the same. How common is over-packaging of tea?Just look at your old man's storage closet. Tea boxes are becoming more and more exquisite, from cardboard, bamboo, wood to metal, everything is exquisite, the old people are reluctant to lose, so every old man who loves tea has a small "tea box museum" at home.
For whom is tea packaging "excessive"?It's safe to say that it's not for the sake of old tea drinkers. Old tea customers buy "ration tea", practicality, quality and ** are the two major determining factors, they will not be stupid to pay for excessive packaging. On the contrary, they have a natural aversion to excessive packaging, believing that Xi Shi can "clear water out of hibiscus", and only Dong Shi wants "ugly women to compete for hairpins". Many "golden" tea boxes, even the manufacturer, production date and other important information are missing, not "lost" is not strange.
Over-packaging for merchants. It has been reported that a Wuyi rock tea has only 50 grams of tea, and the mahogany gift box is more than 1,000 grams, the gift box costs 200 yuan, and the tea price is 6,000 yuan. **The emptiness and high profits remind me of a poem in Bai Juyi's "Pipa Xing", "Businessmen value profits and ignore parting, and Fuliang buys tea in the month before." So much so that the procurement personnel of some institutions or enterprises also smell the "business opportunity" from it, and pack inferior tea in high-grade boxes, and then reimburse according to **.
Over-wrapping the giver of the gift. In addition to self-drinking, tea can also be given to others. For the latter function, packaging not only generates a premium but also stimulates demand, killing two birds with one stone. The same bag of tea, packaged for 100 yuan, can be sold for 200 yuan more, why not?There are two types of tea ceremonies:One is the exchange of folk courtesies, which aims to enhance feelings, which is understandable;The second is to go back and forth, which exists in the form of "stepping stones" and "lubricants", which are related to corruption and need to be faced.
From this point of view, tea packaging is not only related to low-carbon environmental protection, but also related to the consumption environment, market order, and social atmosphere. Therefore,It is necessary to maintain "normal temperature" and "constant pressure" for regulatory actions, so that the tea packaging is full of "simple wind" and "cool dress".
*: Guangzhou**.