Recently, TVB Xiaohua Yao Zhuofei and friends launched the clothing brand "Chantelxade" in just three days. The original opening celebration with unlimited scenery was pointed out by netizens for plagiarizing the goods and positioning of a treasure on sale in the mainland, and it instantly fell into a whirlpool of controversy.
Yao Zhuofei, the 17-year-old TVB newcomer, has accumulated a lot of popularity in programs such as "Legend of Sound Dreams". However, this attempt to create her own brand has plunged her into an unprecedented turmoil. According to netizens, the coat priced at more than 2,800 yuan under its brand is highly similar to the product priced at 86 yuan on an e-commerce platform in the mainland, which raises questions about "plagiarism". At the same time, the commodity ** is generally high, and it has been criticized for "cutting vermicelli leeks".
In the face of overwhelming doubts, Yao Zhuofei responded urgently after completing "What We Become Live 2023", insisting that she did not plagiarize and did not participate in the design. She explains: "The materials and materials used in the two clothes are different!This brand is a joint venture between me and a friend, the style is designed by a friend, but it is just similar, maybe everyone's inspiration is similar, and it is by no means plagiarism. She also stressed that although it is true that it is not cheap, this is a charity project, and all the proceeds will be donated.
However, this statement has not calmed the suspicions. Especially those supporters and entertainment media who were already critical of her, they took the opportunity to hype up and attack violently. Many netizens said that even if it is really for charity, it should not be used in such a controversial way. Some netizens suggested: "Wouldn't it be better to engage in charity handicraft sales?"There have been Shengmeng students who have done this before, and the response is not bad. ”
In fact, Yao Zhuofei's brand attempt does not seem mature enough. Whether it is the best positioning or style selection, it gives people a feeling of being too impatient and lacking thoughtfulness. This also disappointed fans and viewers who had high hopes for her. Some netizens bluntly said: "It is not a wise decision to be involved in such a project at the age of 17." ”
This turmoil is undoubtedly a severe test for Yao Zhuofei. How to stabilize her position on the cusp of ** and save her public image will be an important topic she needs to face next. For TVB, how to guide its artists to face the business correctly and avoid similar incidents from happening again is also a question worth pondering.