All over the world, they are synonymous with two things, one is oil and the other is money.
When it comes to Saudi synonyms, what is your first instinct?
I believe that 99% of people will think of two: rich, real TM rich.
Unlike those low-key conglomerates, the Saudis' understanding of wealth is: I have money, why should I hide it?Everybody knows I'm rich anyway.
After seeing the next door Qatar making a wave of traffic around the world through football, Saudi Arabia couldn't sit still.
is also a rich person, why do you take advantage of the limelight?
As a result, the Golden Yuan Football 2The 0 era has begun.
One day, Riyadh Victory Chairman Muamar said to the manager: Which superstar in the world has a chance to buy now?
Riyadh Victory's Executive General Manager Al Ghamdi said:
Your Excellency, there is a man named Cristiano Ronaldo, he has a bad relationship with Manchester United right now, I can go and fight for it. But it's just a little bit of money
Muammar interrupted him: "Take the check and let him write the numbers himself." I spoke to Mr. Salman about my plans.
So, after the World Cup, Ronaldo landed in Riyadh to win.
At that time, everyone was laughing at Ronaldo, and he went to Saudi Arabia to retire with the strength of a war, but what they didn't know was that Mr. Luo had already seen through everything.
In the summer transfer window, Saudi Arabia has recruited 30 players who play in the five major leagues, such as Benzema, Mane and Neymar, with unlimited banknotes.
Throughout the summer, half of the summer window in world football can almost be defined by the "Saudi League"!
The only thing that can match it is Messi's move to Miami.
The world only sees Saudi Arabia throwing money recklessly, but everyone calmly thinks about it, are they really losing?
There are so many players in the summer window, and their transfer spending is only 1 3 of the Premier League, which is comparable to Ligue 1 and Bundesliga.
Even if Ronaldo gets $200 million a year, Neymar gets 1 a yearA super annual salary of $500 million, but don't ignore the effect they bring.
The arrival of Ronaldo has increased the social media fans of Riyadh Victory by 30 times, the fans of the Saudi League have increased by 10 times, the attendance rate on the field has increased by 50%, and Luo has scored 20 goals and 10 assists in 22 games in the new season.
Neymar, forget it, don't talk about it, horses, take care of your injuries.
Their arrival can attract more stars to join.
In addition, Riyadh Victory will come to China to play in January, and according to rumors, the appearance fee of the victory team is 10 million US dollars per game, and the average ticket price of each game is about 2,500 yuan.
If it had been before, would the Saudi team have received an invitation?
Even if he comes, will you spend 2,500 yuan to see it?
The answer is definitely no.
And with Cristiano Ronaldo and Mane, will you go?The answer is self-explanatory.
So, that's the impact that stars bring.
Of course, if you limit yourself to this, then the pattern is too small.
Rich people are just rich, and they are not stupid.
After reshaping the Saudi league, they have sold broadcast rights to 130 countries and territories around the world, covering almost all major developed economies and most of the world's population outside the United States.
This influence is not something you can achieve by spending 10 billion yuan to repair a building and build a tower.
Saudi League CEO Alaziz once said in an interview: "As Saudi football changes, the world's audience will become our fans. ”
Football is the number one sport in the world, and banknotes are the currency used all over the world.
Relying on the banknotes, Saudi Arabia and football have formed a solid operating model.
Football + kung fu, it may not be a head, but football + money, that must be okay.
The football program is an important part of Saudi Arabia's Vision 2030 national strategy, which will help Saudi Arabia diversify its economy away from over-reliance on energy exports by 2030.
At the same time, through the new IP of the Sand Banknote League, the global "hot style" will be disseminated, and the image of Saudi Arabia in Europe and the United States will be reshaped in the short term.
Saudi Arabia not only wants to be the leader of the Arab world, but also wants to be a bridge or intermediate station between the East and the West, attracting investment from both sides outside the energy industry.
Different from the Chinese Super League's Jinyuan football, Saudi Arabia has national funds, so we can look forward to more stars joining the Saudi league in the future and gradually expanding its influence.
Saudi Arabia uses football as a medium to create its own national business card with a "minimal" investment.
Football there is really pure.
Ladies and gentlemen, do you think Saudi Arabia is doing the right thing?
Thank you for reading, and I wish you a bright heart