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Hello everyone, this is Xinyang.
The phenomenon of chaotic prices and low prices in the market is becoming more and more frequent, and for manufacturers, how to control the **merchants** has become an important issue.
The following two methods can be used to control online and deal with the low price and price behavior of merchants in a timely manner.
1. When the manufacturer does not obey the price control, the following two methods can be used to control the price online
1.Daily channel management: establish a clear strategy, and sign a contract with a businessman to clarify the requirements of control. Monitor the sales behavior of ** merchants, timely detect low-price and indiscriminate price behavior, and take corresponding punishment measures, such as warning notices, fines, etc.
2.Initiate intellectual property complaints in a timely manner when low-price and indiscriminate pricing are discovered: By monitoring the market and product sales, after discovering the low-price and indiscriminate price behavior of the merchant, you can submit an intellectual property complaint to the e-commerce platform and request the platform to take corresponding punishment measures, such as listing goods and restricting sales.
Second, what should I do if I don't take price control:
* The reasons for not taking price control may be many, for example, some companies notify online merchants to change prices through part-time internal employees, or some companies have found a special person to deal with the phenomenon of low prices and disorderly prices of **merchants.
For this situation, manufacturers can take the following measures:
1.Strengthen channel management: establish long-term and stable cooperative relations with leading merchants, strengthen the training and education of partners, and improve their awareness of control and compliance.
2.Cooperate with e-commerce platforms: Establish cooperative relations with e-commerce platforms, jointly supervise the behavior of merchants, and timely detect low-price and indiscriminate price behaviors and punish them.
3.Strengthen supervision and punishment measures: For ** merchants who violate the rules, punishment methods such as warning notices, fines, and store closure can be taken to warn other ** businesses.
3. Key points of the steps for brands to file complaints against merchants on the platform:
1.Communicate with merchants: First of all, brands can communicate with merchants through the communication tools of e-commerce platforms to understand the reasons for their low-price and indiscriminate price behavior, and put forward requirements for control.
2.**Complaints: If the merchant does not cooperate or continues to violate the violation, the brand can submit a complaint to the e-commerce platform, detailing the merchant's violation and providing relevant evidence.
Fourth, what measures do manufacturers usually take to control prices independently?
1.Establish a clear strategy: Manufacturers can formulate a clear strategy according to market demand and product characteristics, including recommended retail price, minimum sales price, etc.
2.Strengthen channel management: Establish close cooperative relations with the best business providers, conduct regular training and communication, and ensure that they comply with the best strategy.
3.Provide differentiated products and services: through continuous innovation and improvement of product quality and added value, provide products and services that are different from competitors, and increase the competitiveness of products.
4.Strengthen publicity and education: Strengthen brand promotion through various channels, improve consumer awareness and loyalty to the brand, and reduce the impact of low-price competition.
5.Establish a monitoring mechanism: regularly monitor the sales of ** and ** merchants in the market, and take timely measures when low prices are found.
In short, brands need to take measures to control prices online according to their actual situation, so as to effectively protect their interests and brand image.
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