China Net Tourism, December 4 - On December 1, the first Huaqing Palace Long Hate Song Cultural and Creative Product Design Competition was announced. The competition will run from December 1, 2023 to March 15, 2024, of which the collection time is until January 15, and the competition has 56 awards and prizes worth 100,000 yuan.
It is understood that in order to further promote the high-quality development of Xi'an's creative design and focus on the integration of new ideas, new consumption and new experiences of cultural tourism, the competition invites all walks of life to carry out creative product design around the cultural elements, cultural relics, historical culture, tourist attractions, performing arts performances, etc. of Huaqing Palace, Changhate Getang, etc., to create a more dynamic "Huaqing Cultural and Creative" brand.
According to reports, the competition set up two tracks: cultural and creative products and graphic visual design, with 56 awards and prizes worth 100,000 yuan. The competition will be held from December 1, 2023 to March 15, 2024, of which the collection time is until January 15, and the selection time is from January 20 to January 25, 2024. The competition will select 50 outstanding cultural and creative products to be exhibited in the Huaqing Palace Scenic Area, and the tourists will participate in the voting, and the popular cultural and creative design works will have the opportunity to be converted into physical objects and enter the sales venue to meet with tourists and friends. On March 15 (the premiere ceremony of the 2024 version of "Song of Long Hatred"), the award ceremony of the Cultural and Creative Design Competition will be held, at which outstanding designers will be invited to meet with fans and friends offline, share design concepts, and have the opportunity to become the exclusive contracted designer of Huaqing Palace.
At the same time, at the 2023** premiere of "Song of Long Hatred" and the 5,000 commemorative special events of "Song of Long Hatred", the Huaqing Palace co-branded Wanxiang card provided a special gift for the audience and friends of "Song of Long Hatred": 99 copies of the first limited metal commemorative card, and the illustration on the card was drawn by the well-known illustrator "Hu Onion and Garlic", showing a scene of the ultimate be aesthetics of "Song of Long Hatred", which is very collectible and commemorative. At the same time, the "Inheritance Oriental Series - Huaqing Palace Scenic Area Official Collection Card" will also be sold in a limited edition of 4,999 sets in December.
This competition takes the iconic scenic spot of Huaqing Palace and Tang culture as the core, and gradually builds a creative design talent base and transformation platform through the collection and transformation of excellent cultural and creative works, continuously improves the brand influence and market influence of Huaqing cultural and creative industries, and realizes the high-quality development of Huaqing's tourism industry chain. (Song Ximing, Xiong Jie).