Modern outlet business is not just a simple shopping place, but to provide a full range of consumer services by meeting people's needs for ecology, health, culture, spirituality and other dimensions.
As an international large-scale chain outlet operator, Sand Ship adheres to"Art Business Super Ole"The business concept is committed to creating a refreshing business model of outlets to meet the needs of modern people's consumption upgrades. Therefore, innovative ones are proposed"1+n"Business model.
Among them,"1"represents the traditional outlet shopping experience, while"n"It is the layout of a new social ecosystem, including the construction of content that is in line with consumer trends and social needs such as super children, super sports, and super farms. Through the aggregation of multiple business formats and creative experiences, Sand Ship Super Outlet has transformed from a single discount shopping space to a new business model with diversity and tension to meet the diversified shopping needs and experiences of consumers.
By the end of 2023, Sand Ship Group operates 17 large-scale Sand Ship Super Outlets in 15 cities, including Chongqing, Shijiazhuang, Hangzhou, Nanjing, Hefei, Kunming, Changchun, Xi'an, Guiyang, Changsha, Lanzhou, Yangzhou, Xiamen, Suzhou and Fuzhou. Each Super Outlet has become a local cultural and commercial landmark, making a significant economic and social contribution to the development of the city.
Taking Sand Ship Shijiazhuang Outlet as an example, as the first Super Outlet of Sand Ship in North China, it is located in the core of Shijiazhuang Zhengding New District, adjacent to Hebei Olympic Center, Chuntuo River Landscape Belt and University Town Park. The total construction area of the sand ship Shijiazhuang outlet project is about 10320,000 square meters, with one basement and four floors above ground. Through the multi-level skyline design and comfortable architectural scale, open public spaces and landscaped plazas are created where customers can enjoy a pleasant shopping experience. At the same time, the design also integrates the local farming culture of Yanzhao in Hebei, providing a pleasant rest time, so that customers can feel the unique cultural atmosphere after shopping.
In addition, it is worth mentioning that relying on the rich tourism resources of Shijiazhuang Zhengding Ancient City, Sand Boat Shijiazhuang Outlet can provide perfect high-quality commercial facilities for the development of Zhengding's cultural and tourism industry, stimulate the vitality of urban consumption, and promote the prosperity and development of tourism economy and characteristic commercial streets. Standing in the sand boat Shijiazhuang Outlet, the panoramic view of the Hutuo River is in full view, and people can enjoy the ecological beauty of the clear water and green banks while enjoying leisure and shopping. An outlet, an architectural work of art, an innovative urban life. With its unique art business concept, Sand Boat Shijiazhuang Outlet has now become an art business check-in place for Shijiazhuang people to shop, leisure, vacation and other diversified and integrated consumption.
In the future, Sand Boat Outlets will continue to comprehensively consider business development trends, consumer preferences and other factors, meet consumers' diversified needs for a better life with innovative and diversified business layouts, and further deepen and expand brand influence.