In China's thousands of years of historical development, wine culture can be said to occupy a place in the development of Chinese culture. From ancient times to the present, there have been countless beautiful legends born of wine, and poets have also left countless popular poems because of wine.
In China's feudal society, wine and wine culture have been passed down through generations, in the pre-Qin period, wine was used as a sacrificial offering and a luxury product available to nobles, and in the Qin and Han dynasties, wine has entered the daily life of ordinary people, showing a tendency of secularization and commonerization, and the development of wine culture has been stereotyped.
During the Wei, Jin, Southern and Northern Dynasties, the manufacturing process of liquor developed rapidly, and the germination of poetry and liquor culture appeared.
By the time of the Sui and Tang dynasties, the development of drinking poetry ushered in its heyday, and the poetry and wine culture flourished. In the Northern Song Dynasty and subsequent dynasties, the wine culture continued to develop and inherit, becoming a mature Chinese wine culture.
During the Wei, Jin, Southern and Northern Dynasties, the wine-making technology has made great progress, according to the "Qi Min Yaoshu" recorded the methods of agricultural planting and agricultural product processing technology at that time, and summarized the wine-making process at that time.
At that time, the quantity of liquor was extremely large, and some of them used millet as the main raw material, such as Shenqu millet rice wine, millet rice wine, and Hedongyi liquorSome use rice as the main raw material, such as benzoji white mash wine, glutinous rice wine, and Jiuyu spring brewing;Some use sorghum, including rice as the main raw material, such as rice wine, summer chicken wine;Some use corn as raw material to make corn wine and corn furnace wine;Wait a minute. There are not only grain wines, but also plant-based wines, fruit wines, and medicinal wines, with a total of more than 100 varieties of four major types of wines.
In addition, the Wei, Jin, Southern and Northern Dynasties, as a period of prosperity and splendid literature and art, also appeared the first poet Tao Yuanming who used wine as the content of recitation, and the "Seven Sons of Jian'an" and other poetry and wine talents.
After this poetry and wine trend was inherited to the Sui and Tang dynasties, it became more brilliant and brilliant, creating a glorious era of poetry and wine culture.
The Sui and Tang dynasties were the era of poetry prosperity, from the early Tang Dynasty, the prosperous Tang Dynasty to the middle and late Tang Dynasty, the poetry and wine in Tang poetry have never been broken. Of the more than 49,300 poems included in the "Quantang Poems", more than 6,000 are related to wine. Tang poems in different periods show the cultural connotations of different periods and express the spiritual world of poets in different periods.
In the early Tang Dynasty, the poetry and wine atmosphere was greatly influenced by the Wei and Jin dynasties, and the poets mostly sent poems and wine with their hearts, and talked less about politics and more about ideals. Wang Ji drank and wrote poems: "Ruan Ji wakes up less and gets drunk more days." What a hundred years, take advantage of the fun and long songs. "Luo Bing Wang" wept and left his worries about wine.
The economy of the Tang Dynasty was prosperous and open-minded, especially represented by Li Bai, a "poet immortal", Li Bai was not happy without wine, and he was not a poet without wine, and he called himself a "fairy in wine". "Life must be happy, don't make the gold bottle empty to the moon. "Li Bai's drinking poems are full of wine fun and poetry, free and bold in wine, and full of Tang Dynasty atmosphere.
The "poet saint" who has experienced the decline of the Tang Dynasty from prosperity to decline uses wine to express sorrow, worry about the country and the people, "hardship, bitterness, frost and sideburns, and pour down new turbid wine glasses." In the late Tang Dynasty, the prosperous atmosphere had declined, and wine became the poet's spiritual sustenance, and the poetry style was sad and desolate, such as Li Shangyin's "Melodious dreams are only seen by the light, and the wine is known alone in the fallen career".
From the Tang Dynasty to the Song Dynasty, the rapid development of the citizen economy and the differentiation of social groups led to the emergence of the division of labor, the commodity economy and the natural economy. The rise of the citizen class has brought about new changes in the social and economic outlook, and the development of commodity economy has brought new opportunities for the development of the wine industry and wine culture.
In modern times, wine culture has further developed, and has gradually become an indispensable drink on people's tables, and it has also become an indispensable wine between friends and confidants. As the saying goes, "a confidant is hard to find", but at the wine table, people often get acquainted with wine, prosper because of wine, and become close friends because of wine.
Therefore, in order to further enhance the friendship between confidants, Kweichow Moutai Group specially launched Xi Wine and Zhijiao Wine, a fine wine that can enhance people's friendship.
Xi Sake and Zhijiao Sake use water as the soul, and the raw materials for sake brewing come from the banks of the Chishui River, where the water is clear and pure. The Chishui River, which is famous at home and abroad, is also known as the "Wine River", which is one of the most natural and pure rivers in China. After thousands of years of geological activities, the surface groundwater of the Chishui River has been filtered layer by layer, dissolving the beneficial components in it, forming pure and sweet spring water. I have a good friend
The water quality of the Chishui River is very good, slightly sweet and transparent, with moderate acidity and alkalinity, which meets the standard of high-quality drinking water. When the high-quality glutinous sorghum and wheat on the banks of the Chishui River intersect with water, under the traditional process of soy sauce liquor, after years of cellaring, a refreshing wine is born.
Zhijiao Liquor is not only unique in brewing raw materials and brewing methods, using high-quality water resources and unique brewing technology, but also in the bottle design, which will make people shine and completely capture the hearts of consumers.
In terms of bottle design, the bottle body of the blue half-moon bottle is like the bright moon reflected on the fenced sea, indicating the eternal friendship of "the moon is born on the sea, and the end of the world is at this time".The transparent material bottle is matched with a golden logo, and the overall style is fashionable and simple, giving people a sense of elegance and nobility, which is in line with the pure friendship between acquaintances.
If you have a good friend, life will be like a tree in midsummer, with green leaves;The soul is like a warm spring flower, full of flowers. In the long river of years, we are each other's companions, dispel loneliness, and make every moment of life full of warmth and color. The company of each other is like starlight lighting up the night sky, so that the soul is no longer lonely.
Acquaintance is a relationship of mutual support. When we encounter difficulties and bumps, they will not hesitate to lend a hand and help us through them;When we feel lonely and tired, they will appear and be there for us again, giving us the strength and courage to move forward.
This is the meaning of the existence of the confidant, and it is also the concept of the creation of the confidant.