The entertainment industry has always been a place that many people yearn for.
Not only can you become famous and get paid well, but you can also rely on the star effect to start your own business.
Many celebrities have their own brands, whether it's clothing or food, they endorse themselves, and fans are happy to buy them.
There are two sides to everything, and they can make a huge fortune or they can fail in their investments.
However, in general, emaciated camels were larger than horses, and they did not suffer much damage.
Therefore, even if a star wants to go bankrupt, he must have considerable "strength".
However, there are a few things that come as a surprise that these people are recognized as business-minded in the eyes of the general public.
Jack Ma, Huang Xiaoming and others have had similar experiences, where they have invested huge sums of money in French wineries, but ultimately failed.
The story begins in 2016, when French wineries began to rise, and celebrities such as Huang Xiaoming and Carina Lau set their sights on this field, and even the bigwig Jack Ma was involved.
They had spent several years expecting a hopeful future, but they could not have predicted the imminent closure of the winery.
As we all know, investing is not something to be taken lightly, but requires extreme caution. The slightest mistake can lead to huge losses.
Maybe it's because it's relatively easy for stars in the entertainment industry to make money, and they also have a certain degree of confidence in their investment ability, and they always feel that they are the "chosen ones" and don't lose too much.
In this case, they are not afraid of losses.
At that time, the wine industry attracted the attention and favor of bigwigs from all walks of life in the investment market.
Li Yapeng also visited a winery in France during the filming of the movie.
The entire screen is filled with the idyllic scenery of the winery, as if you are in a French winery, and you are immediately bathed in an atmosphere full of love.
It is reported that Li Yapeng and Xu Jinglei were immediately attracted by this feeling when they were tasting wine, and drank dozens of glasses in one go.
Not only Li Yapeng, but also many other stars will specially arrange such a scene in the plot.
Maybe it's because the celebrities' publicity is in place that celebrities love red wine so much, after all, its taste must be extraordinary.
In this context, many wealthy people began to consider buying French wineries.
One of them is the business magnate Jack Ma.
Ma Yun believes that as long as he relies on the big tree of an e-commerce company, even if he really loses money, it is only insignificant.
In the eyes of many rich people and celebrities, Ma Yun has been stable in investment after years of business operation, and rarely loses money.
After seeing the situation, everyone began to prepare.
That year, Jack Ma bought three wineries in a big way, and the purchase cost of each winery was about millions or more.
Jack Ma's generosity is also indirectly proof that the future prospects of this field are very bright.
Many well-known celebrities have targeted the wine market, actively participated in the investment and settled in this field, and their investment scale is as high as one million.
At that time, there were more than 7,000 wineries in France, which is simply a staggering number, making it the largest number of regions.
All eyes are on here, and the number of wineries purchased by Chinese here is considerable.
Many European sellers are shocked because they are faced with the spending power of many wealthy Chinese people.
Until 2008, wine imports were on the rise.
Perhaps due to the influence of everyone's attack, Huang Xiaoming and Carina Lau couldn't hold back the impulse in their hearts, and planned to join this competition and began to shift their attention to this field.
The wine sector has developed rapidly in the past two years, and the future prospects are worth looking forward to. At this critical juncture, it is a wise choice to seize the opportunity to make a big profit.
They first bought the winery, then waited for the winemaking to be complete, using their status as stars, to build their own brand, and to bring it to market.
Then there was the recognition of fans, and the fame gradually grew, spreading quickly and word of mouth.
They also have a group of popular customers, and as celebrities, the products they sell naturally can't be priced too low, not only in line with their value, but also in the acceptance of fans and friends. Moreover, if the selling price is too low, it will affect their profits.
Therefore, they are mainly dominated by high-end products, and naturally they are not affordable by ordinary people.
Yao Ming not only attracted the stars of the entertainment industry, but even he himself was attracted by the value given by these wineries. It is reported that he bought up to 6 wineries at one time.
According to the development trend at the time, the larger the investment, the greater the return.
Everyone aspires to make a lot of money out of it, but making money is never easy.
While everyone is secretly happy about their future wealth, reality brutally slaps them in the face.
At the end of the day, the main reason people like to taste the wine is that for many wealthy people, drinking it is a status symbol.
These wines sell for only $2 at their cheapest, but in reality, they can double or even more once they are repackaged in our country**.
Even if the reality is in front of us, there are still people who are willing to accept it.
As the saying goes: those who are willing to fight will be willing to suffer, so what can happen in this situation?
Why are people so keen to promote red wine?
The first thing is to make sure that the "publicity" is appropriate, and attentive netizens may notice that many movies will feature wine shoots.
Most of the plot settings of wine are based on **"sold", even if it is a very ordinary wine, the value is extremely high, and if the vintage is in place, ** is ridiculously high.
With the continuous launch of film and television dramas and movies, red wine has become a symbol of noble status, expensive status and high wealth behind it, and these concepts have been deeply rooted in the hearts of the people.
In many episodes, whether it is a domineering president or a rich second-generation identity, or a high-end party or dance, you can see the "blessing" of various red wines. After all, this phenomenon is all too common.
In this way, everyone agrees that tasting this wine is even more tasteful than trying other wines.
Wine sales here are also outstanding.
Understand that the best-selling of a product is related to a wide audience, so it is essential to use effective marketing tools.
This wine is packaged in a variety of soft advertising tactics to make it a symbol of elegant status. As a result, many people will rush to buy it, including some ordinary people, because they believe that this wine represents status.
This was followed by a wine tasting class, which was immediately welcomed by many students.
Due to its wide audience and huge profit potential, more and more people are starting to invest in large amounts, even celebrities are joining in.
However, in fact, these people have fallen into the trap of merchants, and it is undeniable that the routines have always touched people's hearts since ancient times.
Merchants classify liquor in a disguised way, and when customers drink baijiu, if they don't feel good enough or the atmosphere is not enough, the merchant will recommend wine to them.
Gradually, people will develop the perception that drinking wine is a symbol of nobility.
However, this beautiful picture did not last long, and at first, sales in our country were indeed enviable.
However, wine sales have fallen sharply and are even decreasing.
Investing in a winery and making a profit from it is a decade-long cycle, so it does take a bit of luck to make a quick profit in this area.
Perhaps influenced by other people's money, many celebrities do not take into account the shortcomings in this regard. In their opinion, as long as their fame is there, fans will definitely support them.
Although fans and friends are always just the objects of leek cuts by them, even so, fans have never realized the routine and have been silently "following" their idols.
However, in fact, most of the wineries in France are of average quality, because the locals usually do not flow high-quality wine out of the market, and they prefer to keep it locally to make more profits.
What's more, if the wine industry is so easy to make money, why should the other party give up the opportunity to make money to others, and just do business on their own?
Obviously, the industry does not have high profit margins and is difficult to make large sums of money quickly, and the locals know too much about the industry to defraud foreigners who don't know much about the industry.
Some celebrities embarked on their pre-planned paths, thinking that the future was bright, but they did not expect to quickly fall into trouble.
The French side is naturally worried, as they want to find some powerful customers, but Chinese consumers seem to be reluctant to buy their products.
They understand that if they go to Europe and the United States**, they will inevitably be heavily discounted.
Nowadays, fortunately, the majority of the population is very sober, they have seen through the tricks of the merchants, and they know that wine is actually cheap, so they are reluctant to buy it.
Merchants are psychologically burdened because a lot of inventory can't be sold.
If it's at a low price, it will feel unfair, and if it is kept at the current level, probably no one will want to buy.
They decided to dump all the wine, looking forward to the future wine*** and thus making more profits.
However, based on the current situation, this is still very unlikely.