Mutual scolding, suspension of broadcasting, change of signature, and apology. Dong Yuhui and Dongfang Selection (01797.)HK) continues to ferment.
According to "Southern *** December 14**, Yu Minhong once again posted on social platforms ** that it was originally a small matter within the company, but it became a surging public opinion because of improper handling. Yu Minhong pointed out that the practice is seriously lacking in professionalism, and it also shows that there are big loopholes in the company's management, saying, "I have leadership responsibility as the chairman, and I also apologize to Yuhui, Xiao Sun is young and energetic, but not mellow enough, so I believe everyone can understand." "The incident was characterized. In addition, according to Jiupai Finance and Economics, on December 14, a message was sent by Zi**, and a chat record leaked from inside showed that Yu Minhong is currently facing the situation of choosing between protecting CEO Sun Dongxu or anchor Dong Yuhui.
In the above screenshot, it is mentioned that "Yuhui can't go back to Dongfang Selection". In response to the chat record, the reporter asked Dong Yuhui for confirmation, and his reply said that it was inconvenient to respond. Affected by the continuous fermentation of the "small composition" incident, Oriental Selection chose to stop broadcasting on the 13th, and as of the 13th, Hong Kong stocks**, Oriental Selection fell 1296% at 27HK$2, with a total market capitalization of 276HK$100 million, compared with yesterday's total market capitalization, evaporated more than HK$4 billion. In the early morning of December 13, Dong Yuhui posted a long article in response to the "small composition" incident that has attracted a lot of attention recently. During December 10 and 14, Dongfang Selection's Douyin account lost more than 300,000 followers.
And the beginning of the matter stemmed from the fact that Dong Yuhui's copywriting in the live broadcast won the appreciation of netizens. And when netizens asked Dong Yuhui who wrote the small essay about Jilin, the account replied, "Every time a small essay is made, the anchor is in front of the camera, followed by colleagues from the copywriting team, shooting team, and editing team. After arousing the suspicion of netizens, the operator of the account said in the comment area, "Shanxi copywriting is also written by the copywriting team", and also said that Yu Minhong knew nothing about the details of the business. At this point, the "war of words" between Dong Yuhui's fans and the company's employees can no longer be contained, and the topic of "Dongfang Selection Douyin account operator" tearing "its anchor brother Dong Yuhui" has been on the hot search.
After this toss, the internal contradictions of Dongfang Selection have become completely open. Although there is no Dongfang selection without Dong Yuhui, only Dong Yuhui's Dongfang selection is very fragile. What Yu Minhong wants is to leave Dong Yuhui, and Dongfang Selection can also run, so he wants to dilute Dong Yuhui's personal influence. According to the financial report, as of May 31, 2023, the number of Dongfang's selected self-operated products and live broadcast team reached 1,103 people. Behind Dong Yuhui, there are thousands of behind-the-scenes staff, and their efforts also hope to be recognized.
So in a sense, the contradiction between the team and Dong Yuhui is more essentially a conflict between the behind-the-scenes team and the anchor team. It's just that the high stickiness and loyalty of Dong Yuhui's fans and the company's poor public relations response have caused Dongfang Selection to encounter an unexpected traffic backlash.