With the significant enhancement of national health awareness and the continuous improvement of people's living standards, people have higher requirements for the quality of life, the perception of health is becoming clearer and clearer, and the demand for health is becoming more and more diversified and personalized. At the same time, the purchase of nutrition or health products is not exclusive to the silver-haired group, young people are paying more and more attention to scientific nutrition, young and middle-aged women and Generation Z people are also constantly joining the army of buying dietary nutrition products, buying corresponding nutritional and health products for themselves and their families, supplementing trace elements to improve the nutritional status of the body, and adding a strong barrier for physical health.
Playful Sheep has been deeply engaged in the field of scientific nutrition for 8 years, with ultra-high appearance and hard-core scientific and technological products, rich product structure and strong R&D strength, strong brand appeal, full of innovation, practicality and products that meet the nutritional needs of Chinese people, it has been recognized by consumer groups of different ages, and won the Golden Spectrum Award of the 16th China Brand Festival - "Goat Milk Industry Influential Brand" and "Hunan Famous Brand", and the "Best Brand of the Year" of the 3rd China Health Industry Channel Innovation and Marketing Brand Exhibition and many other honors, it has become a rising star of the new generation of nutrition and health chain brands.
In order to create a more valuable health and nutrition program and meet the growing diversified health needs of consumers, Playful Sheep implements the strategy of "rejuvenating the enterprise through science and technology", creates the ultimate scientific nutrition product force with the ultimate scientific spirit, based on characteristic dairy products, actively develops nutritious and healthy food, rationally lays out the nutrition and health subdivision track, and creates a new pattern of nutritional and healthy food development.
In terms of scientific research and technology, Playful Sheep adheres to the development of science and technology, establishes the Science and Technology Nutrition Research Institute, sets up a professional team of scientific research experts, and works together with a number of academicians, experts and professors to create, driven by innovation, strengthens scientific research and empowerment, innovates and develops healthy foods to meet the needs of consumers according to the different nutritional needs of all ages, develops functional nutritional products, creates a differentiated product matrix, and provides all-round, diversified, Personalized nutrition care, the establishment of a comprehensive and scientific intelligent nutrition supplement system, to protect the national health. At the same time, we will continue to tap the potential of school-enterprise cooperation, innovate cooperation models, deepen cooperation, build a broader cooperation platform, and promote the deep integration of industry, education and research to create a win-win situation.
In terms of store operation, Qiaopiyang actively explores a new path for the development of smart nutrition chains, experiences 3 generations of innovation, iteratively upgrades terminal stores, and creates a one-stop nutrition supplement station for families - Qiaopiyang Smart Nutrition Warehouse, which is equipped with an intelligent detection system in the store, which can provide routine health data detection, which is convenient and intelligentIntimate one-stop butler service, dedicated docking, service more attentive;More than 100 kinds of single products, multiple categories, products cover high-quality goat milk, probiotics, tonic, tea, healthy snacks and other healthy and nutritious foodsCommunity-based stores covering multiple districts have a wide range of people and make shopping more convenient. In addition, it also has a smart chain, which can be adjusted, monitored, and jointly produced and researched, to ensure the stability of product prices on the premise of ensuring product quality, reduce procurement costs, sales costs, and inventory costs for franchisees, give full play to the advantages of reducing costs and increasing efficiency, form a sustainable industrial chain model, provide good business support for entrepreneurs, fill the gap in the domestic smart nutrition and health food chain, and open a new era of smart nutrition.
In terms of talent training, at the beginning of 2023, Playful Sheep will launch the 1,000 dietitians plan to strengthen the construction of a team of nutrition professionals, and follow-up dietitians will successively settle in chain stores across the country to provide consumers with more professional and comprehensive nutritional supplement knowledge and personalized nutrition solutions. At the same time, Playful Sheep has also established the "Playful Sheep Business School", cooperating with many well-known institutions and scholars to teach people to fish, carry out a full range of skills training, as well as terminal training camp activities, from daily store operations to node marketing planning, there are professional teams to ensure that franchisees operate stores independently and achieve results, empower with talents, achieve win-win cooperation, and promote the sustainable development of enterprises.
After years of development, Playful Sheep has opened 1500+ chain stores in more than 500 cities in 23 provinces across the country, and it is expected that the number of chain stores will exceed 2000 by the end of this year. In the future, Playful Sheep will continue to take health improvement as the foundation, scientific and technological innovation as the driving force, and meet the health needs of families as the goal, constantly surpass themselves, work closely with partners, complement each other, maintain healthy management and green marketing, and always focus on the core of "scientific nutrition", so that the Playful Sheep brand will continue to improve, realize the evergreen foundation of the enterprise and achieve greater achievements!