In recent years, a number of favorable policies have been introduced to help boost household consumption. In July this year, the Ministry of Commerce and 13 other departments issued a notice on "Several Measures to Promote Household Consumption", mentioning "promoting the innovation and development of business models" and "providing consumers with one-stop, integrated, and full-scene home consumption solutions".
On December 1st, the signing ceremony of the strategic cooperation between Shangpin Home Delivery & Blancs was successfully held at the headquarters of Shangpin Home Delivery in Guangzhou. Shangpin Home Delivery and Blancs officially signed a strategic cooperation agreement, and the two sides will carry out extensive and in-depth cooperation in brand, product, channel, empowerment and other aspects.
This cooperation is not only a strong echo of relevant national policies, but also the implementation of innovative formats of customized home furnishings. Relying on the leading advantages of both parties in cabinet and software customization, design, technology, chain, service, etc., we will help promote the high-quality development of the home furnishing industry.
Turn on "Full Customization."Times, altogetherWin the blue ocean of "all categories".
Based on the complementary advantages of both parties, Shangpin Home Delivery and Brandis will work together to build a new model and new format of whole-house customization, which is the upgrading and evolution of the connotation of "whole-house customization".
Under the consumption wave of one-stop and personalized demand, the era of single product distribution is declining, and the era of new retail of all categories has arrived. At the same time, at present, most brands in the market focus on "whole" rather than "customization", and the strategy is mainly to integrate multi-category ** chains. The supporting software of customized brands is often a general product, and the customization of software brands is currently limited by production, technology and team, and has not yet formed a competitive advantage.
The integration and co-construction of Shangpin Home Delivery and Brand, focusing on the word "customization", custom cabinets and soft furniture products can be changed color, size, and material, which is not only a true "whole house", but also a true "customization", so as to truly provide consumers with fully customized, one-stop, and bag check-in of the whole house.
Li Peng, deputy general manager of Shangpin Home Delivery, said that the two sides will focus on the core concept of "customization as you like", combined with the common advantages of both parties, and are committed to customizing a unique and beautiful lifestyle for each consumer. "We will also carry out in-depth cooperation in products, channels, brands and other aspects to lead the whole house customization connotation to rise again."
Fan Jinyu, executive director of Brand, said in his speech that through this cooperation, the two parties will jointly explore new business models and consumption models, and promote the transformation and innovation of the home furnishing industry. In terms of model, Brands will also actively explore new cooperation models to provide services to consumers in a more efficient and personalized way.
Conform to personalized consumer needs and interpret the new experience of home customization
The aesthetic requirements of not being the same and following one's own preferences have become the consensus of the new generation of home consumption. In line with this new consumer trend, the cooperation between Shangpin Home Delivery and Blancs focuses on the differentiated advantages of custom cabinets and soft furniture that can be customized at will, creating a new consumer experience of "full customization, real whole house, and good quality" for consumers.
As a custom home furnishing brand, Shangpin Home Delivery has an industry-leading intelligent manufacturing, AI design and intelligent chain system, has served tens of millions of customers, and launched a new model of "professional design + personalized customization + overall support" to choose the whole house customizationAs one of the top ten brands in China's software customization industry, Brands has been deeply involved in the market for more than ten years, has a huge consumer base, and creates a variety of trendy scene spaces for different user groups, and its rich color trend expression is deeply loved by the younger generation.
The combination of the two brands, with the blessing of Shangpin Home Delivery AI design, can realize "choose as you like, match as you like, and change as you like", and customize an exclusive and unique home space and beautiful lifestyle in the minds of each consumer. In addition, the two sides have joined forces to give consumers the protection of big brands, so that consumers can choose and buy with confidence.
Dual-engine drive multi-dimensional empowermentStrongly open up the fast lane to profitability
For terminal dealers, the cooperation between Shangpin Home Delivery and Blancs will also bring great benefits.
In terms of products, under the dual-brand cooperation model, the system concept, product categories and service boundaries of whole-house customization have been expanded again, and terminal dealers can enjoy the advantages of dual-brand products, with richer and more diversified profit categories, and one customer with multiple sales to improve customer order value and profit points.
In terms of channels, the two brands jointly attract investment, promise to jointly build, co-educate and support dual-brand integrated dealers, and the business categories cover the integration of soft furniture, customized cabinets, cabinets, wooden doors, home appliances, wallpaper, curtains and other categories to reduce operating costs and investment risks.
In terms of empowerment, Shangpin Home Delivery's industry-leading software system and AI design provide software empowerment, and the design and ordering of cabinets and upholstered furniture are integrated solutionsThe full-cycle training system of both sides helps to build a systematic champion teamThe Pan Home Internet Celebrity Boss Alliance provides strong traffic empowerment;The new ** platform of e-commerce covering the whole platform of dual brands has increased the number of drainage incrementsStrong active marketing system, heavy punch to win the terminal;Tens of millions of policy subsidies to open up the fast lane of profit.
Choose your favorite mode to helpDrive the innovation and development of the home furnishing industry chain
Recently, the Office of the Leading Group for the Construction of a Strong Manufacturing Province in Guangdong Province announced the list of "chain master" enterprises in the key industrial chain of strategic industrial clusters in Guangdong Province in 2022 (the second batch). Shangpin Home Delivery has become the only selected enterprise in the "Customized Home Furnishing Industry Chain".
The "chain master" enterprise of the industrial chain is in the core advantageous position of the industrial chain, and has a significant influence on the optimization of resource allocation, technological product innovation and industrial ecological construction, and undertakes the important task of driving the development of the industrial chain.
Over the years, Shangpin Home Delivery has built a smart chain platform based on the advantages of core technology, with the help of the airport tower planning and scheduling system, SKU diversified management, and smart cloud warehouse management, and has reached close cooperation with many upstream and downstream enterprises in the industrial chain, actively creating a new business format of win-win symbiosis in the home improvement industry, and driving the collaborative innovation and development of the industrial chain.
With AI design, wisdom and experience-based ** chain, Shangpin Home Delivery will launch a new model of whole-house customization in 2022, allowing customers to choose products at will within a clear ** range, and the whole house can be purchased in one stop. **More than 100 big brands and more than 5,000 products in the chain system, escorting the mode of choice and the personalized needs of consumers.
The strategic cooperation with Brands is also an important supplement and upgrade to the first-chain system under the "choose as you like" strategy of Shangpin Home Delivery. As an important partner of Shangpin Home Delivery, Blanc's diversified and high-quality products will greatly enrich the product library of the whole house at will, and its unique advantages of "customization at will" can also highlight the personalized characteristics of the "choose as you like" model to the greatest extent, bringing consumers a unique home customization experience.
This time, Shangpin Home Delivery and Brands jointly focused on working together to build a new business format of "customization", opening up a new direction for the development of the whole house customization and upholstered furniture industry. In the future, the two sides will actively promote the depth of cooperation, realize the complementarity of industry resources, and jointly bring consumers more personalized and diversified high-quality and high-value home products, and create a better home life for thousands of families.
Related company: Shangpin Home Delivery SZ300616