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Text: Digital Light Years, written by Lu Kai, edited by Chen Shi.After being "choked" by many car companies, Chedi tried to use a winter test open day to verify that he was "okay".
On December 14th, Emperor Che held an open day for winter testing in Mohe. According to official information, 25 groups of car companies, industry organizations, and user representatives were invited to witness the winter test open day.
Although the temperature in Mohe reached about minus 40 that day, which was too different from minus 20 degrees set in the previous test, Chedi said that through the consistency of the process, the test obtained relatively objective results.
There is no absolute fairness in this world. The test host said.
Also on the same day, Great Wall Motors held a communication meeting in Beijing to understand the winter test standard of Che Di. The topics of the communication meeting include the scientific and fair standards of new energy winter testing, the vehicle maintenance standards of pure electric range testing, the vehicle power standards of climbing angle testing, and the vehicle braking standards of climbing distance testing.
This is Great Wall Motor's response to the results of the "2023 Chedi Winter Test".
Previously, the results of the "2023 Winter Test" were released, in which the test results of the pure electric range achievement rate of hybrid models under severe cold conditions were publicly "ridiculed" by many car companies and relevant business leaders.
This is another offense to the public this year's Chedi evaluation program.
Among them, the strongest reaction was Yu Chengdong, Executive Director of Huawei, CEO of Device BG, and Chairman of Intelligent Vehicle Solution BU, Yang Xueliang, Senior Vice President of Geely Holding Group, Gu Yukun, General Manager of Great Wall Tank Brand, and Zhao Yongpo, General Manager of Haval.
This series of questions all point to the scientific and fair nature of understanding the evaluation of Chedi.
This is not the first time that the car emperor evaluation has been dissatisfied with car companies.
In the summer of this year, after the results of the "2023 Chedi Summer Test" were announced, Li Auto believed that the in-car formaldehyde test items in the evaluation had problems such as unscientific processes and large errors in the measurement results, while Haval Automobile questioned the "refueling and jumping gun calculation method" used in the "Feed Fuel Consumption Test" link.
As a newly rising head automobile platform, with platform traffic and first-class content, Chedi has become the "judge" of car companies.
The test of the pit man!Regarding the evaluation results, Yu Chengdong said in the social platform ** Explanation of the article that science and rigor are the basic rules that should be followed.
Yu Chengdong is so angry because in this evaluation, the M7 extended range version of the world has achieved 31 in the pure electric range achievement rate of the plug-in hybrid group60% of the results, ranking at the bottom.
In the relevant tests, under the conditions of severe cold and continuous heating of the air conditioner, the windows and doors were opened for a long time for many times, which seriously deviated from the real usage scenarios of users. "Wenjie Auto believes in the official interpretation of the winter test results.
The results of the winter test also show that Geely Automobile's two models are also ranked low. This result also caused dissatisfaction with Yang Xueliang, senior vice president of Geely, "I agree that the evaluation process is unscientific, not rigorous, and the conclusions are not convincing, which not only misleads consumers, but also hurts the credibility of Chedi itself." Yang Xueliang said.
In response to the test results, Great Wall Motor said that Great Wall Motors retrieved the background data of the tested models and found that some of the test results were abnormal.
In addition to the above-mentioned relevant person in charge of the tested brand car companies who personally went down to "tear apart", Yang Honghai, chief operating officer of Kia China, revealed that Kia EV6 was rejected by Chedi when he signed up for this winter test, "Told us not to participate." Yang Honghai speculated, "It may be because our Kia EV6 electric supercar has measured data in Europe, the United States, and Canada...... in the cold regions."”
Judging from the above statements, they all point to the unscientific and unrigorous implementation of the winter test standards and implementation of Chedi.
It is understood that about 20 models participated in the winter test of Che Di. The evaluation results show that in the dimension of endurance achievement rate, BYD looks up to the top of the list, Great Wall Motor's three models are in the middle, and Geely's two models and the Wenjie M7 extended range version are ranked low.
In addition, the issue of the fairness of this evaluation is also one of the focuses of the problem.
Even Tesla, which had been silent about the results of the winter test of Chedi before, also personally joined the debate on the 14th.
In the previous "2023 Winter Test", two Tesla models were included in the evaluation list.
The results of the winter test show that the endurance achievement rate of the Tesla Model Y is only 3968%, ranking at the bottom;In the ATC 6 static fake car brake test of the vehicle backlit at night, Model Y did not pass the test;The Model 3 cannot be charged in extreme cold, and it can be charged 0 in 2 hours6 kWh, slow charging for 5 hours into 1%, can not be tested.
On December 12, "Automobile Vertical" released a commentary, citing Dr. Wang Yao, assistant secretary-general and director of the Technology Department of the China National Association, that the car evaluation under public supervision should be scientific, professional, rigorous and fair.
According to public information, "Automobile Zongheng" magazine is the only official company under the China National Association, and the shareholders behind it are not only the China National Association, but also the China Machinery Industry Federation.
Although the above two social organizations have been decoupled from the business supervisory units, in the eyes of the industry, because they have a semi-official background in the past, their voices this time are very obvious.
In the above article, Tesla said that its global engineering team conducts extreme cold tests every year to ensure product reliability.
As the association said, testing outside of industry standards is misleading to the public and consumes public resources. The meaning of Tesla's statement is self-explanatory.
In response to the doubts of the outside world, the understanding of the car emperor previously said that the endurance test standards of all vehicles in this winter test are the same, and will not be aimed at a certain model. And it stated that the winter test will not be interfered with by car companies, and will be carried out normally, and users and car companies are welcome to put forward valuable suggestions.
In fact, there are no fixed standards for the range test of new energy vehicles.
Among them, NEDC was the European endurance test standard in the early days, but the test was based on an ideal environment.
Countries such as Japan and the United States have formulated the "World Light Vehicle Test Cycle Working Conditions" test, referred to as the WLTC standard, which is generally used to test comprehensive fuel consumption, and the comprehensive cruising range needs to be measured according to WLTP.
China has also developed its own test standard, "China Passenger Car Condition Testing", or CLTC for short, which has been officially implemented on October 1, 2021.
According to the plan of the Ministry of Industry and Information Technology, by 2025, all new energy vehicles will uniformly adopt the CLTC standard to determine the cruising range.
Some practitioners in the industry believe that in comparison, the CLTC standard is the most in line with the actual road conditions of China's vehicles, which is more objective and more real.
It is understood that the CLTC test standard is based on the national traffic big data, including three driving conditions in the city, suburbs and high-speed, and the isokinetic method is also deleted, and the experiment of turning on the air conditioner at high and low temperatures (high temperature 30 2, low temperature -7 3) is added.
The U.S. evaluation ** Consumer Reports, is a review agency that has to be mentioned, because of its "independent, objective, third-party" distinctive characteristics, for many years by consumers and the automotive industry trust.
Many people believe that the evaluation of the car emperor did not adopt the existing normal practices, but formulated its own set of evaluation method rules, which is also one of the root causes of the evaluation of the car emperor that has suffered from many questions about the scientificity of the standard and the rigor of the evaluation.
Obviously, as a platform party, Knowing Chedi intends to become the maker of the platform's rules and establish its own car evaluation standards, but how to balance the scientificity and fairness of the rules is the most urgent problem to be solved by Knowing Chedi.
In the first chapter of "Automobile Vertical", Wang Yao said that although any third-party evaluation of automobile performance is different from the test carried out in the process of automobile product access or product development, it should also follow and refer to the standards recognized by relevant countries or industries.
Wang Yao believes that individuals or companies can conduct vehicle performance evaluations on their own, but when these evaluations do not follow relevant standards or strict processes, the disclosure of evaluation results may mislead the public's judgment and affect the rights and interests of relevant enterprises. Therefore, public vehicle performance evaluations should follow national or industry-recognized standards to ensure the transparency of the evaluation process and the reliability of the results.
In addition, a test engineer said in an article that professional third-party testing institutions need to have relevant CMA CNAS certification, which will assess a series of contents such as laboratory equipment, personnel, test methods, and program documents to establish whether it is reasonable and compliant.
understands that Chedi, as a **, must not have these qualifications. At the same time, the article believes that the operating entity of Chedi understands that its "business scope does not include automobile testing business".
China Insurance Research Institute and China Automotive Research Institute are currently the two mainstream automobile evaluation institutions in China, and the business scope of the two operators does include automobile testing or technical testing.
Great Wall Motor mentioned in the "Initiative on Jointly Building New Energy Testing Standards" announced on the 11th that the evaluation of the first class is supervision and spur, which brings a new perspective to China's automotive industry and allows more users to pay attention to China's new energy vehicles.
In this regard, Great Wall Motor calls for the joint efforts of China's automotive industry regulators, car companies, evaluation agencies, and users to formulate new energy testing standards that are more suitable for users' actual application scenarios, actual environmental conditions, and actual working conditions.
The Great Wall also wants to grab this bowl of rice. On the afternoon of the 14th, after holding the "Understanding Car Emperor Winter Test Standard Questioning Communication Meeting", Great Wall Motors announced that based on its own years of car manufacturing accumulation, combined with national standards, Great Wall Motors has built a new energy environment testing capability that is now open to the whole industry.
Wenjie Auto revealed on social platforms that before each new Wenjie car is launched, Huawei and Celis engineers will conduct rigorous tests for daily and extreme working conditions to ensure that the winter car is more secure and comfortable.
Wenjie Auto said that the evaluation of new energy vehicles is a complex and systematic project, which requires professional technical support and strict operating procedures to ensure that the evaluation results are accurate and fair, and "the starting and ending points of any test should serve the real experience of consumers."
In contrast, Wenjie Auto recognizes the test methods of testing institutions such as China Automotive Research Institute and China Automotive Engineering Research Institute, and they "use rigorous, scientific and reliable test methods to verify the pure electric range and comprehensive range of vehicles." Wenjie Automobile said.
The operating body of Chedi was originally Beijing Space Transformation Technology, and its platform operator was recently adjusted to Chongqing Chedi Technology
Whether it is the original company or after the adjustment, its operating entity is 100% owned by Toutiao***, which is a platform owned by Douyin.
Different from platforms such as Autohome, which rose from the era of traditional fuel vehicles, Chedi, which is backed by Douyin, has benefited from the traffic irrigation of Toutiao and even Douyin from the very beginning.
According to public reports, in 2020, Knowing Chedi will become the largest car live broadcast platform in China. At this time, it only took three years for the independent app to be launched.
In August 2022, Jiemian News quoted sources close to ByteDance in a report saying that the number of daily active users of Chedi has jumped to the first place in the industry since October 2021, surpassing Autohome and Yiche, with a higher revenue growth rate than the industry, and its App Store** data has also remained stable in the first place in the industry.
According to the news delivered at the car creator conference held in July this year, the car content operation of Douyin Group's car emperor and Douyin, Toutiao, watermelon** and other applications has been fully integrated, After the completion of the integration, the average daily views of the platform's car content exceeded 5.6 billion, and the operation covered more than 6.34 million car creators.
Since the emergence of the world, it has reshaped the pattern and rebuilt the content production process, and the Douyin series of products have benefited from this. On the other hand, Douyin products also dig deep and use algorithms to continuously amplify the value of content creators and third-party content.
Behind the mechanism of the algorithm is the traffic distribution right of the platform. And ** and content, is recognized as the fifth power.
While constantly enriching the third-party content of the platform, Chedi continuously improves the efficiency and influence of the content through the production of its own content and with the help of algorithm logic.
Reach efficiency and influence are related to the monetization efficiency and monetization ability of the platform.
It cannot be ignored that the rise of Chedi also happens to step on the tuyere of the new car-making forces to reshape the new pattern of automobile consumption and the automobile market.
Nowadays, the involution of the new energy vehicle industry has long extended from between automobile brands to between car companies and platforms.
Both car companies and automotive content platforms are trying to break the original order and build a new order without falling behind or playing the table, which is not only based on business considerations, but also related to long-term survival.
From this point of view, the confrontation between car companies and car emperors is only a shallow manifestation of competition, and all parties may be more concerned about the right to speak and dominate the future ferry tickets.
But at the same time, in the eyes of the outside world, it is obviously difficult to convince car companies that they understand the practice of being both an athlete and a referee. When the traffic algorithm and content output have become a way of supervision, who will supervise and understand Chedi?
Understanding the rich and diversified content of Chedi cannot be denied in helping the public make up for the information asymmetry of automobile consumption.
However, it is not a good business for traffic platforms to do their own content. The benefits of self-produced content are clearly not commensurate with the risks it brings.
This requires bytes to constantly define their business boundaries.
Resolutely do not earn the last coin. Li Ka-shing's business creed should perhaps serve as a warning to Zhang Yiming.
References:
Vehicle Survey NEDC, CLTC, WLTC, ......Which endurance standard is the most reliable?, Cover News, 2023-02-17 "Understanding Chedi Winter Testing, As a Test Engineer, I Have Something to Say", autocarweekly, 2023-12-14 "Wang Yao of China Automobile Association: Automobile evaluation under public supervision should be scientific, professional, rigorous and fair", Autoreview, 2023-12-12 "Understand Chedi App Daily Activity Rises to the First in the Industry, Second-hand Car Business Landing in Chongqing" , Interface News, 2022-08-17