Beijing**Client|Reporter Qiu Wei.
This year is the year of recovery of the film and television industry, and it is also the year of the outbreak of high-quality dramas, the drama industry has returned to the essence of content, and the market has pursued an obvious trend of high-quality products, and a number of word-of-mouth masterpieces such as "Hurricane", "Three-Body Problem" and "The Long Season" have emerged. When the drama industry is recovering, screen variety shows are in the process of finding a new way to break the situation.
Keyword: not pandering.
High reputation becomes a password with high traffic.
Realism will become a real creative outlet in 2023, and the phenomenal hit "Hurricane" and the word-of-mouth hit drama "The Long Season" are both well-deserved annual drama kings. China's first hard science fiction drama "Three-Body Problem" has also become a milestone work in Chinese science fiction with its good quality.
Looking at the good dramas broadcast this year, you will find that the diversity and depth of the theme of high-quality dramas have been significantly expanded. "The Long Season" is a highly literary work, the niche "Three-Body Problem" has a certain threshold for watching dramas, they dare to tell the story in a unique way, or do not "magically change" the original work for the sake of ratings, reflecting the courage of the creator "not to cater to", the success of these works proves to a considerable extent that the tolerance of the audience and the market is actually very high, and the creative freedom of the film and television industry is actually very large.
The film and television industry has returned to a healthy track, and the awareness of high-quality products is deeply rooted in the hearts of the people. The phenomenon of once exaggerated works with traffic stars becoming "hits" is gone, and "high word of mouth" has become a "high traffic" ratings password. Respecting the audience, rather than pandering to it, has become a viable path for high-quality content creation.
In this year's various types of reality dramas, we can see that the excavation of "people" is getting deeper and deeper, and more and more works are getting out of the "perfect person" complex in creation. "The Day of Chasing the Light" and "Minglong Boy" two college entrance examination dramas coincidentally tell the story of alternative teachers helping backward students regain their self-confidence, and the teacher as the leader also completed the repair of self-healing and psychological trauma in the process of helping students "chase the light". The urban drama "Dragon City" also clearly presents the intergenerational reenactment of problematic personalities in the family on the screen, hoping that the audience will be as introspective and conscious as the people in the play. "Apocalypse of Pretending" disenchants the belief of urban men and women, tears off the unreal aura of the characters, and reveals the powerlessness and helplessness under the "pretending".
In this year's popular works, the role mode of "defective" characters moving towards self-completion is becoming more and more popular on the screen. "News Queen" uses the same character growth template as "Imperfect Victim", the protagonist chooses to face his true self honestly after the "East Window Incident" at the highlight moment of his career, and after the secret in his heart is revealed. "Welcome to McNuggets Village" has created a protagonist who is completely different from the previous main theme, the male protagonist Ma Jia has a lack of character and enters a mid-life crisis, and the process of aiding Africa for medical treatment has unexpectedly become his spiritual journey. "Hometown, Don't Come to Harm", which focuses on returning to the hometown, warmly tells how young people deal with their relationship with their original families and are no longer trapped by heart knots. In these works, we can see that the traditional way of creating all-round characters and perfect characters is dissolving, and the landing point of the protagonist is no longer a utilitarian "outward seeking", but "going inside" to settle down, which also corresponds to the changes of the social and cultural times.
Keywords: Breakthrough.
Screen variety shows have entered a period of transition.
No one expected that the variety show screen in 2023 would emerge as a variety show with the theme of farming. As the first semi-documentary labor documentary interactive reality show in China, "Let's Farm" selected 10 young people to form a "farming team", and in 190 days, sowing, irrigation, fertilization, harvesting, real operation of the farm, live broadcast with goods, self-financing to create a farmer's market. This variety show, which did not have the blessing of traffic stars and had difficult shooting conditions, did not get much attention at first, but in the later stage of the broadcast, the show successfully got out of the circle with its alternative mode, boutique production, and suspenseful and dramatic narrative strategy. While "Let's Farm the Land" has become a successful model for the innovation and transformation of domestic variety shows, the veteran ace program "Longing for Life" of slow variety shows has aired the "Farewell Season" this year after seven seasons.
The ebb and flow of the alternation of the old and the new reflects that screen variety shows have entered a period of transformation, and only by seeking innovation and change can they break through. Hunan Satellite TV's "Endless Voices: Family Years" launched this year will tell the Chinese pop** in the fate of the family and country, and the conceptual pattern of the big narrative is refreshing. In terms of emerging categories, focusing on the lifestyle of urban youth, physical fitness variety shows are heading towards a production boom this year, and after the fifth season of the health sports social reality show "Oops Good Body" was launched, the hot-blooded competitive survival reality show "I Can 47" and the 100-person physical competition reality show "Unstoppable" have been launched successively.
Among the various variety shows this year, cultural-themed programs still occupy a core position. CCTV's "The Legend of the Grandmasters: The Eight Masters of the Tang and Song Dynasties" takes the magnificent life stories of the eight cultural masters as clues, directly hits the historical moment of the birth of the "Tang and Song Dynasty Masterpieces" that has been inherited for thousands of years, and explores a new way of expression of China's excellent traditional culture. "Exploring China in Simplified Bamboo Rafts" chooses to take "unpopular and unpopular learning" as the presentation object, and breaks the problem from the more exquisite vertical incision of simple cultural relics, realizing another innovative expression of traditional culture in TV variety shows. The second season of "City of Museums" broadcast by Beijing Satellite TV has been upgraded from a museum in Beijing to a nationwide in the first season, and at the same time, from "exploration" to "traceability", leading the audience to have a deeper, broader and farther sense of cultural participation in the museum. The third season of "The Most Beautiful Central Axis" draws the wisdom of life from the philosophy of the ancient sages and sages, and feels the new development pulse of Beijing, an ancient and modern city, in multiple dimensions. The second season of "I Read on the Island" won 9 with "Interesting Reading" and "Interesting Soul".With a network score of 2 points, it has become a high-scoring cultural variety show of the year.
After ten years of blowout development, screen variety shows have bid farewell to extensive growth, the market status quo tends to be rational, the original production logic has been broken, and the star effect has been decreasing. In the face of creative bottlenecks, only by finding the driving force of content innovation from real life and innovating storytelling methods with various grand themes can we break the dilemma.