As the IP leader of Harbin's ice and snow tourism, the "Ice and Snow World", which has been held for 24 consecutive years, successfully challenged the Guinness Book of Records with a park of 810,000 square meters and won the title of "the world's largest ice and snow theme park".
Fuerjia, which landed in the A** field last year, has created a phenomenal IP in the "Ice and Snow World" - the "Fuerjia Gift Box" red conservatory and the "Fuerjia Crystal Ball Ice Sculpture", providing tourists with a resting warming, free ** and check-in landmarks.
As a best-selling beauty brand in the country, Fuerjia focuses more on online channels and does not have physical brand stores. This time, many loyal fans who used Fuerjia had a deeper understanding of this domestic brand that started in Harbin in the pop-up physical store.
How to encounter a "Membrane Romance" in the "Ice and Snow World", please put away this practical strategy.
Erjia, it turns out that you are from Erbin?
The rule of survival in the Internet celebrity era is to always chase freshness and contrast. Because of the beautiful ice and snow landscape in Harbin, tourists who originally went to the south for the winter came to a "reverse migration".
While this year's "Ice and Snow World" quickly became popular on the whole network, it also raised concerns about whether the service could keep up. In this battle of honor in Harbin, many local enterprises have helped to become a beautiful landscape.
You can go to the warm house of Fuerjia to rest, and you can also get ** for free to relieve skin discomfort, which is really intimate. The blogger's "wool" strategy on Xiaohongshu made the red greenhouse of the "Fuerjia Gift Box" a check-in destination in the ice and snow world. It is estimated that more than 20,000 tablets have been distributed in this "**public welfare activity"!
Erjia, it turns out that you are from Erbin?"Many southern tourists have discovered that this beauty leader, which is widely sold in China, is actually a native Northeast enterprise.
Probably no one knows better than Shierjia how to enjoy Harbin in winter. In addition to the red conservatory in the shape of a large gift box, Fuerjia also made a huge crystal ball with ice carving, and the piano under the crystal ball allows every player to travel into the fairy tale world.
Of course, Fuerjia, which is the main channel online, has also brought benefits to netizens - on the official accounts of Fuerjia Xiaohongshu, Weibo and Douyin, there are online activities to participate for free, and there is a chance to get an ice and snow gift box presented by Fuerjia, which is a Harbin city souvenir, and if a tourist wins the lottery, Fuerjia will also mail it to his home.
Why has Fuerjia become a "local specialty" of Harbin?
Taking advantage of Harbin's explosion in the country, Fuerjia also successfully came out of the circle again with Harbin.
There is no explosion for no reason, when many people in the industry analyze the factors that can make Harbin a top cultural tourism city in winter, the Heilongjiang Department of Culture and Tourism said in ** that they have been preparing for a whole year.
Like Harbin's accurate grasp and creation of cultural tourism traffic scenarios, Fuerjia has an accurate grasp of product use scenarios, so that young consumers prefer to interact with Fuerjia brands.
At the scene, Fuerjia did not simply implant the product, but through elements such as crystal balls, pianos, and greenhouses, consumers who came to check in were willing to spontaneously spread the brand and form a large number of "tap water".
Fuerjia, who is well versed in social rules, has also used Fuerjia as a local souvenir through the method of "Harbin City Souvenir", and has interacted with consumers across the country online, which has produced a more positive brand impact.
When tourists are surprised that the black soil in the Northeast can "grow" the flower of the beauty industry, it is a sense of contrast, and the Fuerjia Northern Beauty Valley, which was built by Fuerjia with a heavy investment of 1 billion yuan, also attracted CCTV news and the well-known host Sa Beining to check in.
For Harbin, the industrial cluster represented by Fuerjia will bring new opportunities for investment in the beauty industry to the local area, and the employment and travel opportunities brought by the industry may complement Harbin's winter ice and snow tourism in the off-peak season and become the foundation of "Changhong".
As industry insiders say, when traffic and topics continue to pour in, while a city becomes a top Internet celebrity, a new test for it may have just begun - Fuerjia, who have deep feelings for Harbin, are accumulating the heritage and confidence of Harbin through their respective industrial support.
Article**: Xianning News Network.