In the 30-year glorious history of China's dairy industry, there is an entrepreneur who has led the cheese industry to high-quality development with his unique vision and outstanding leadership. She is Ms. Chai Xiu, the founder and CEO of Microcolando, who is known as the "Queen of Cheese".
Chai Xiu founded Microcolando, with his keen market insight and firm belief, he has gradually developed the cheese business from scratch, from small to large, and gradually developed into a leader in China's cheese market. Her tenacious perseverance and excellent leadership have enabled Microcolando to stand out in the fierce market competition and contribute to the high-quality development of China's cheese industry.
As the only A-share listed company in China with cheese as its core business, Microcolando has always adhered to consumer demand-oriented, continuous innovation and research and development, and provided consumers with high-quality and diversified cheese products. Starting from 2015, Microcolando has achieved the largest market share in China's cheese market in just five years, and continues to expand its category advantages with a market share of more than 30%, becoming a leading "multi-ingredient champion" in China's cheese industry in terms of market share, production capacity and brand influence.
Ms. Chai Xiu's outstanding leadership and outstanding contributions have been widely recognized and praised. She was selected into the "2023 Forbes China 100 Outstanding Business Women", was named "Top Ten Meritorious Entrepreneurs in China's Dairy Industry in the Past 30 Years", was selected into the "2023 China Business Mulan List" by China Entrepreneur Magazine, and was known as China's "Cheese Queen". Behind these honors is Ms. Chai Xiu's love and persistent pursuit of the cheese industry.
As a native of Jilin Province, Chai Xiu has an obvious Northeast entrepreneurial style - dare to think and dare to do, act vigorously and resolutely, advocate the spirit of struggle, and strive to do the best in all tasks. She often said: "The qualities of Northeast people who are brave, hardworking, honest and grateful have won support and trust from all walks of life on the road to entrepreneurship." It is this spirit that allows her to continue to move forward on the road of entrepreneurship and create new brilliance.
At present, Microcolando has built five large-scale modern factories across the country, two of which are located in Jilin Province. These factories not only provide Microcolando with strong production capacity, but also contribute to the economic development of Jilin Province. Microcolando also fully relies on the pastures of shareholders Mengniu and Guangze Dairy in Jilin to ensure a high-quality milk source**. It can be said that the industrial chain system of Microcolando in Jilin, just like the roots and blood of this Chinese cheese company, supports it to flourish and expand rapidly across the country.
Ms. Chai Xiu's firm belief and excellent leadership have led Microcolando to determine the cheese track, spare no effort to disseminate cheese knowledge to Chinese consumers, guide more people to consume cheese products known as "milk **", and lead the development of the cheese industry.