Recently, the well-known domestic tea brand "Chu Cha Huayue" has carried out a brand upgrade, launched a new brand image and packaging design, and released a new brand slogan: the first buds, the tea is fresher. 
Chucha Huayue is a new fresh tea brand established in November 2021, with its first store located in Jiefangbei, Chongqing. Up to now, there are nearly 40 directly operated and managed stores nationwide. The first camellia moon is a to"The first buds, the fresher the tea".As the concept of the new fresh tea brand, advocating the product concept of "fresh and tender original leaves to make good tea", it is more strict in the selection of tea, and has formulated a to"The first buds and leaves, picked before the dawn;Flowers are fragrant, and they are made in multiple ways".Tea selection criteria. 
About the brand logo
The new logo completely abandons the silhouette of the figure, and uses the cute rabbit as a new logo, according to the relevant staff of the first camellia flower month, in the fast-paced current brand hopes to bring users a sense of relaxation and pleasant experience. 
The first generation of the logo new version of the logo - the ancient book "Rui Ying Tu" records: "Red Rabbit Da Rui, White Rabbit Zhongrui", rabbit is the embodiment of goodness, beauty and peace. "Poetry, Wang Feng, Rabbit" mentions: "There is a rabbit war, and the pheasant is separated from Luo", and the rabbit runs freely in the field. The logo is selected as the Jade Rabbit of the Moon Palace, representing auspiciousness and beauty, free and easy;It looks up at the moon and is full of yearning and longing for a better life;
During the Song Dynasty, the image of the rabbit was inextricably linked to the elegance of tea. When ordering tea, the sparkling slender and shiny rabbit is hard to find, and there is also a group tea called "Moon Rabbit Tea", which is printed in the shape of a rabbit, just like the full moon with a jade rabbit. Whether it is "rabbit hair" or "moon rabbit", let the fresh and vigorous vitality permeate the fragrance of tea;
The rabbit is in line with the brand culture of the first camellia flower month, and the new logo pattern was born naturally, with a new logo with a big red ear rabbit, and also matched with 2 traditional Chinese colors: gardenia yellow and fish belly white. 
A cute red-eared rabbit holds a young leaf in her hand and looks up into the distance. This image conveys a beautiful heart, which makes people feel relaxed and serene. The innocence and cuteness of the little rabbit, as well as the freshness and vitality of the young leaves in the hands, give people a feeling of pleasure and comfort. This image seems to bring us into a tranquil environment, away from the hustle and bustle and stress, which makes people feel relaxed and calm.
Brand colours**
The first camellia flower moon draws design elements such as willow, buds, and gardenias from Chinese ink, and the color is inspired by traditional colors such as ethereal, canglang, ethereal, green, fish belly white, reed leaves, and roselle beads, creating Chinese artistic conception aesthetics. 
In the brand logo, "milk tea" represents the brand's loyalty to its true colors, while "red ear" represents the brand's insistence on quality and enthusiasm for customers. 
Chucha Huayue has been deeply cultivated in the industry around the product business philosophy of "fresh and tender original leaves to make good tea", and this brand upgrade is not only reflected in the visual level, but also launched a series of new products and packaging designs. 
Packaging design plays an important role in brand marketing. Chu Camellia Huayue chose the packaging design of the national style art style to show its close connection with Chongqing, and showed the profound cultural attributes behind Chongqing by combining the open-minded and fearless temperament of Bashu with the patchwork scenery. When consumers drink a cup of tea, they can also feel the unique charm of Chongqing. 
As a milk tea FMCG brand, store design is crucial, and the new store design breaks through the boundaries of time and space, perfectly combining the unique local culture and traditional Chinese elements of Bashu to present a unique and impressive store for everyone.
Bamboo has always been one of the most popular themes among Chinese people, and bamboo creates an oriental style, which is not only an aura design of new Chinese elements, but also a memory point that visually emphasizes space. The brand emphasizes the bionic nature of bamboo, the unity of form and spirit, and uses the color and shape of bamboo to reflect the cultural connotation of the brand. Nowadays, cool national fashion and street national style stamps abound, which are brought back by the elements of "bamboo" to bring back the new Chinese charm, such as a fresh breeze, which makes the brand more in-depth.
The vibrant bamboo blue color is the foundation for laying the main color of the space, and it is the key to brightening the space.
The new design brings a unique cultural connotation to the Chu Camellia Flower Moon brand. From the brand logo to the brand color, to the store design, every detail shows the unique aesthetics of the Chu Camellia Flower Moon brand. The design cleverly integrates the local culture and traditional Chinese elements of the Bashu region, bringing a unique experience to customers. Both the brand logo and store décor showcase the unique charm of the Chu Camellia Moon brand, creating an unforgettable experience for customers. The first camellia flower moon is laying out in Chengdu, Sichuan, and is also actively expanding the national market.