What is shared today is:Xiaohongshu operatesInformation ".Xiaohongshu operation teaches you to improve the click-through rate of your notes
Content Producer:Little Red Book Grass Studies
Total material: 20 pages.
Featured Content**: Operational Resource Agency
Title: Stepping on the Pit Thunder Point:
1. Too hard and broad, directly mark the product name, so that users will lose interest in the advertisement instantly at a glance.
2. There is no key point, the expression is vague, and the user can't figure out what the note wants to introduce.
3. The title party ** does not match, and the title and cover are not one thing to talk about.
4. Too professional, in order to show professionalism, use professional terms that users do not understand, and directly dissuade them from quitting.
5. There are too many keyword contents, and a title wants to convey too much content, but it loses the focus and confuses users.
6. Rubbing hot spots, in order to ** the amount of hot search topics that do not match the content of the notes, which makes users disgusted.
7. Too literary and artistic: obscure, pretentious, poetry, prose and other titles are not suitable for Xiaohongshu's operation.
The title should have highlights:
1. Down-to-earth, simple and easy to understand, it is clear at a glance.
2. The focus is clear, the goal is clear, and there are keywords that directly hit the user's pain points.
3. Control the details, shrink the scope, and in the era of information bombing, the more subdivided the title is, the more it can attract the attention of users. For example, if the title is about skincare, you can subdivide it into evening skincare products.
4. Quantification, there is data to produce visual impact. For example, whitening products that can increase efficacy by 20%, top 10 easy-to-use toners, five must-visit food restaurants in Beijing, and similar quantitative titles are more attractive.
Total material: 20 pages.
Featured Content**: Operational Resource Agency