Last Friday, the exhibition of Makoto Shinkai's work "The Journey of Lingya", hosted by the IP integration and operation company Gugugugu, was successfully opened in Shanghai Infinitus Shopping Center. This is also the second time that director Makoto Shinkai will come to China in 2023 for "The Journey of Suzuya", triggering a frenzy of fan support. It aims to have the most sincere communication with fans and friends and express gratitude to the audience.
This exhibition showcases the behind-the-scenes creative process and story of the film "The Journey of Suzuya" to the public, and on the basis of a 100% recreation of the theme exhibition of "The Journey of Suzuya" in Japan, the content of the exclusive exhibition in China and exquisite limited goods have been added. As the Chinese organizer of the exhibition, Gugugugu, an IP integration and operation company, integrated the content, products, interactive experience, fan activities and other links of "Lingbud Journey" to provide fans with a one-stop entertainment consumption experience scene based on IP, and the event was finally successfully opened. In the future, GuguGugu will continue to innovate, take fan co-creation as the operating concept, integrate the business model based on content, products and interactive experience, and strive to provide a more immersive IP one-stop entertainment consumption experience scene for the ACG group, and build a ACG home together.
Makoto Shinkai came to China to dream of linking director Luo Xiaohei and fans to go in both directions for three consecutive days
From the first meeting in spring to the goodbye meeting in winter, director Makoto Shinkai and "The Journey of Suzuya" have brought the same touching to the audience. From December 20th to December 22nd, director Makoto Shinkai brought his work "Journey of Lingbud" exhibition to China for the second time to participate in a series of activities, and went to winter with fans in both directions. As soon as the arrangement of a series of interactive itineraries was released, it received the keen attention of the majority of ** and made countless fans look forward to it.
From the return of the movie "The Journey of Lingya" to the screening of the theater to the interaction in the exhibition area of the "Journey of the Lingya" exhibition, director Makoto Shinkai incarnated as a "fan maniac" during the three-day trip to China, and had in-depth exchanges and enthusiastic interactions with fans, thanking Chinese fans for their support for the movie "Lingbud Journey" and "Lingbud Journey Exhibition". On the evening of December 20th, director Makoto Shinkai participated in the post-screening meeting event of "The Journey of Lingbud" returning to the theater, and reunited with the fans and audiences in the theater in winter, with thunderous applause and a fiery atmosphere. Many fans cosplayed the characters from the movie, and came to watch the movie with the minister's cat and chairs, which was full of ceremony. Fans expressed their excitement to director Makoto Shinkai in the theater ** "Journey to the Bell Bud" again, and asked questions constantly. Makoto Shinkai expressed the gratitude of the Chinese audience in the post-screening interaction: "Coming to China this time is like visiting a friend's house. ”
On December 21st, the day before the official opening, director Makoto Shinkai came to the exhibition site early and took the lead in leaving his own handwriting on the wish wall of the exhibition, "Thank you for coming, thank you!".Makoto Shinkai. On the afternoon of the 21st, director Makoto Shinkai and the director of the "Luo Xiaohei War" series of Guoman's representative creator Mu (@mtjj Mu) had a dream linkage and had a dialogue. The two directors have a deep relationship, and director Mu supported director Makoto Shinkai's works on his personal social platform decades ago, and called the film on the occasion of the domestic release of "Lingbud Journey", affectionately calling director Makoto Shinkai "Brother Makoto". Director Makoto Shinkai "confessed" to the wood at the premiere of the movie, saying that the minister in his work was inspired by the little black cat Luo Xiaohei in "Luo Xiaohei". The meeting can be described as a two-way street, the two directors presented each other with meaningful gifts, the minister cat in "The Journey of Lingbud" and Luo Xiaohei in "Luo Xiaohei's War" were in the same frame for the first time, and collided with many sparks around the topic of "whether the era of animated films has come". Director Makoto Shinkai fell in love with Luo Xiaohei's doll for ten minutes, put Luo Xiaohei's doll on his small chair and sat down, and also posted ** on his social ** to express his joy.
At the fan coffee party held later, director Makoto Shinkai interacted face-to-face with several "fan artists" who stood out from the second fan creation competition, and fans shared their second creations with the director and expressed deep expectations for Makoto Shinkai's next films. Makoto Shinkai shared his creative experience for "The Journey of Suzume", answered questions from fans, and encouraged a fan who wanted to work in animation to realize his dream. After the coffee exchange event, 40 lucky fans met with Director Makoto Shinkai after the exhibition, and got an exclusive TO sign and took a photo with the director, the atmosphere was hot, a lot of fans gave gifts to the director, and fans performed traditional Chinese musical instruments for the director, so that Makoto Shinkai felt the enthusiasm of Chinese fans.
In addition, director Makoto Shinkai also carried out a building sweeping activity on Xiaohongshu, where he had face-to-face communication with fans and shared his stories and experiences in the creative process. Makoto Shinkai said: "The next work may have inspiration from China. "It instantly ignited the atmosphere in the venue, and people are looking forward to the early arrival of the next three-year appointment.
On the morning of December 22, the exhibition "Journey of Lingbud" was officially opened. The exhibition at Infinitus Shopping Mall in Shanghai was crowded with people, and many fans expressed their love for Makoto Shinkai. Director Makoto Shinkai attended the opening ceremony, had a close communication with senior fans, opened the exhibition door of the "Journey of Suzume" exhibition for fans, and took a group photo with 50 fans signing autographs, responding to fans with the most sincere and warm attitude. In the afternoon, director Makoto Shinkai also arrived at the limited pop-up store of "Lingbud Journey" located in Bailian ZX, the "largest two-dimensional base in China", to visit the store and communicate with fans and give fans to sign to. Fans gathered at the scene, holding posters, setting sets, and support cards, shouting Makoto Shinkai's name to express "I like you so much!".Makoto Shinkai responded sincerely: "I didn't expect that there would be so many fans after coming to China, I was really moved." "It is a successful end to this visit to China.
The "Lingbud Journey" exhibition was successfully opened, and the first event of the IP integration operation company Gugugugu got off to a good start
*Behind the scenes of the exhibition of director Makoto Shinkai's "Journey to the Bell Bud", an integrated marketing team that has established close cooperation with director Makoto Shinkai as early as the film promotion stage has once again shown its prominence. In order to meet the needs of ACG fans to a greater extent, innovate the industrial model and gameplay, and deeply aggregate the ACG industry IP value chain, the team established a new brand "GUGUGUGU". The "Journey of Lingya" exhibition directed by Makoto Shinkai is the first large-scale event for the Gugugugu brand, a top IP integration and operation company, with the operation concept of "IP as the core, content, products, and interactive experience as the carrier, and joint creation with fans". The exhibition sparked a feverish discussion and welcome from major leaders, industry insiders and fans of "Lingbud Journey", and also confirmed the broad prospects of Gugugugu's IP integration and operation ideas from the side. As Mr. Cai Gongming, President and CEO of GUGUGUGU, said at the opening ceremony of the exhibition, "The birth of GUGUGU stems from our love for animation, from our confidence in the future development of the IP industry, and also from the demand of the ACG group for one-stop integration of content, products and experience. Mr. Cai Gongming also expressed his intention to cooperate more deeply with director Makoto Shinkai at the opening ceremony, and director Makoto Shinkai also responded positively, believing that Gugugugu will have more popular excavation, incubation and sustainable creation of Makoto Shinkai's films in the future.
In the future, "gugugugu" will expand more top IPs at home and abroad, link all kinds of creators, and build a platform for multi-dimensional interaction between high-quality content and fans. GuguGugu will continue to focus on the operation concept of co-creation with fans, and create an IP one-stop entertainment consumption experience scene with content, products, and interactive experience as the core business model. In order to co-create and interact more closely with fans, at present, Gugugugu's WeChat Mini Program has been officially launched, and the Mini Program has opened up product modules such as **, IP fan group, grass planting notes and membership system, creating a two-dimensional entertainment and consumption home exclusive to fans to co-create and socialize.
At the same time, during the Spring Festival, Gugugugu's various e-commerce channels will also launch various IP-limited products one after another, such as the previously officially announced "Paradox Live the Animation" and "Lonely Rock!"."Volleyball Junior!!and invite fans to deeply participate in the co-creation of products and content, and create their own "favorites".
In order to allow fans to deeply participate in the co-creation, Gugugugu will invite fans to jointly build an offline two-dimensional "home", and plans to land Gugugugu's IP experience stores in Beijing, Shanghai, Chengdu and Wuhan before May 1, 2024. At GUGUGUGU's IP experience store, fans can participate in the design of limited-edition products, meals, and products, as well as a variety of fan exchange sessions. gugugugu warmly embraces and listens to every fan, and invites everyone to join ACG to create a home.
The exhibition of director Makoto Shinkai's "Journey of Lingbud" has been officially launched in Shanghai on December 22, and the official mini program of Gugugugu and major ticketing platforms are selling tickets.