Lei Jun talked all afternoon, but after all, he didn't answer why he loved cars so muchThis question needs to be answered by someone and there needs to be a qualified person to respond. If you ask who is eligible?Perhaps the answer is Geely, and the person who is suitable to answer this question on behalf of Geely is An Conghui.
On December 27, ZEEKR 007 was launched, and the new car was launched in 5 versions, with a price range of 20990,000 - 29990,000 yuan. With the launch of ZEEKR's first pure electric luxury sedan ZEEKR 007, An Conghui has returned to the battlefield he is most familiar with. An Conghui bluntly said that ZEEKR 007 should subvert the 20-300,000 level pure electric market, be the king of pure electric cars in the 800V era, and redefine China's pure electric cars.
Those who get the car will win the world", this is An Conghui's most memorable sentence. From Emgrand to Borui, from Binrui to Lynk & Co 03, until the current Zeekrypton 007, almost every car under Geely, An Conghui will mention this sentence. To put it mildly, the sedan has changed Geely and An Conghui.
14 years ago, in 2009, under the leadership of An Conghui, Geely launched the first generation of Emgrand sedan. At that time, Chinese cars were in the era of "having more children and fighting", and Geely was no exception. Under the impetus of the first Chinese automobile marketization, Geely's multi-brand and multi-model style of play has made Geely fall into "big but not strong". In this context, Geely began to think about change. Where is it going?How to change?It was a problem that Geely could not choose in front of at that time. Li Shufu's recipe is very simple, whoever is responsible for the product line is recognized by the market, and Geely's future will take whose path. In the end, Emgrand led by An Conghui not only succeeded, but also became a "life-saving straw" for Geely's reform cycle before 2014.
As of November 2023, the cumulative sales volume of the Emgrand family has exceeded 3.76 million units, ranking first among Chinese brand A-class family cars. Emgrand proved that An Conghui is not only an excellent automotive product engineer, but also laid the gene for Geely to make excellent cars. Under the leadership of An Conghui, Geely then launched the "most beautiful Chinese car" Borui, breaking through the ceiling of 150,000 yuan per independent car, allowing Geely to enter the car-making 30 times.
14 years have passed, An Conghui is still the one who "wins the car and wins the world", with a pair of eyes full of fighting spirit embedded in his shy face, and a slight hint of aggression in his smile. If the three products of ZEEKR in the past three years are facing the challenge of new car-making forces to An Conghui, then ZEEKR 007 is a new definition of what is a "pure electric luxury car" to the outside world after An Conghui has proven itself in the new energy and intelligent track. The difference is that An Conghui's opponents include not only car friends who also have decades of experience in car manufacturing, but also upstarts such as Lei Jun, who has just joined the car team. For An Conghui, perhaps in this era of extremely mature automobile industry and integrated resources to build cars, cars are the products that truly prove a car company's ability to make cars. An Conghui decided to use ZEEKR 007 to try to answer the car answer that Lei Jun did not give. Just like what An Conghui said at the ZEEKR 007 press conference, the best tribute is transcendence.
According to the data of the National Bureau of Statistics, as of 2022, the number of private cars in China is 278.73 million, of which 166.85 million are private cars, and the proportion of cars in China will reach 6%. Anyone who knows the car knows that the sedan is the first form of the car, due to the low center of gravity, stable handling, plus the tuning of the shock absorber and chassis, the sedan is far more comfortable than the SUV. For any automobile company, the sedan is like the "Taiping lyrics" of the cross talk industry, and it is the basic skill of any car company. Once the car is built, there will be a foundation for developing the SUV and other automobile markets.
An Conghui's automotive career coincided with China's forward development of sedans. Back in 2009, the market share of Chinese auto brands was only 443%, the market share of cars is less than 3%. In the context of this completely unbalanced competitive landscape, An Conghui publicly proposed at a meeting: "We want to achieve the level of foreigners in Chinese cars and sell them to the world." An Conghui's words made the audience talk a lot. Prior to this, Geely had just eliminated the "old three" pride, the United States and Japan, and the Ulio, and the "new three" vision, King Kong, and Freedom Ship established in 2007 also performed mediocre in the market
On August 28, 2009, An Conghui gave his own answer, and Geely launched the first generation of Emgrand EC718. Facts have proved that Emgrand has reached a cumulative sales volume of 1 million units in the past 7 years on the market. The second 1 million Emgrand took only 2 years. In October 2020, the 3,000,000th Emgrand rolled off the assembly line at the Linhai plant. As of November 2023, Emgrand has sold a total of 3.76 million units, ranking first in the sales of A-class sedans of Chinese brands and becoming the most successful model in the marketization of Chinese sedans. An Conghui later recalled: "Emgrand car is the beginning of Geely's real rise, and 'those who get cars win the world' also started from Emgrand." ”
Pride opened the Geely sedan 1In the 0 era, Emgrand opened Geely Sedan 20 era, with the launch of Geely Borui, which was praised as the "most beautiful Chinese car" by netizens in 2015, Geely led the Chinese brand sedan to break the ceiling of 150,000 yuan, and An Conghui was responsible for the birth of the "most beautiful Chinese car" Borui.
An Conghui once described that if Geely's body is composed of products, Borui is like Geely's waist, which is the fulcrum of other parts. The sensory experience is the first time that Borui has made the biggest change to China's automotive products. An Conghui is not only the clapper of Borui's styling design, but also the original creative proposer. During the planning of the Borui project, An Conghui went to Germany to attend a conference, and the vehicle that connected him at that time was the BMW X6 that had just been launched in Germany but had not yet been introduced into China, and the styling design of this car was exactly the sporty effect An Conghui wanted. An Conghui recalled: "In the future, Chinese cars must follow a sporty style, and the model lines must be slipped-back." Regarding the Chinese's perception of Western models at that time, "big slipback like hatchback and half", An Conghui proposed that Borui's slipback style must take into account the aesthetics of Chinese consumers and be combined with sedans. Borui's appearance and fastback styling style were thus determined.
An Conghui revealed at the time that Geely's original cost of designing a car was about 1200 16 million, and the design of Borui was 1 to 1200 million. But he thinks it's worth the money, because only by doing a good job of modeling and improving product strength can we retain consumers' confidence, otherwise, it will take ten times or even a hundred times the investment to recover.
In the development of Borui, Geely is simultaneously building the underlying car-making logic. Since 2012, Geely has embarked on an all-round transformation that includes R&D, procurement, manufacturing and marketing. The product matrix has been streamlined from five platforms and 54 models to three platforms and one modular architecture, while 20% of dealers have been eliminated through comprehensive evaluation and scoring. In that era when automobiles still paid attention to benchmarking, An Conghui not only hoped that Borui would benchmark against the old European and American car companies from the senses, but also hope to benchmark the multinational car companies from the underlying logic of car manufacturing. During that time, An Conghui would go to Europe almost every month to visit and inspect the production structure of multinational car companies, and discuss the formation of Geely's underlying car manufacturing structure. It was during that time period that Borui's KC platform was born. Subsequently, today's well-known Geely Group's European R&D Center CEVT also came into being, and Borui officially opened Geely Car 30 times.
In the first full year of sales, Geely Borui sold 51,957 vehicles in 2016, ranking among the top nine in China's B-segment car market. In addition, Borui has also become the first foreign affairs courtesy car, the official designated car for the Hangzhou G20 Summit. An Conghui once sighed: "With Borui, it is different, and we can finally introduce our Chinese auto products to the world with confidence." "After experiencing the success of Emgrand, Borui and other cars, people began to believe that An Conghui is an excellent car product master.
For Geely, the value of Borui cannot be overstated. Borui made Geely reach an agreement up and down, and An Conghui recalled this experience every time he encountered changes in the market environment: "Walking on the road that seems to be a shortcut, one day you need to turn back." There are no shortcuts to the global competition that can only be achieved by relying on technology and scale. ”
The sedan outlines Geely's technology, products and brand outlines today, and also portrays An Conghui's perception of automotive products, and cultivates a group of talents and systems to help Lei Jun and other cross-border car manufacturers tell the concept of automobiles. In the face of the ZEEKR brand, which is in charge of positioning new energy and intelligence, everyone is looking forward to when An Conghui will "return" to the sedan marketToday, An Conghui gave a response, that is, Extreme Krypton 007.
Since serving as the CEO of ZEEKR, An Conghui seems to be always facing difficulties. I remember that when Borui was released, An Conghui once put forward the concept of "back attack", choosing to challenge the biggest competitors, doing market segments that others can't do, and doing technologies that others don't want to do. ZEEKR entered the sedan market this time, and An Conghui may have only one opponent in his eyes, and that is Tesla.
The world has been suffering for a long time. As one of the members of the review team that introduced Tesla's domestic production, Yin Chengliang, vice president of the Automotive Engineering Research Institute of Shanghai Jiao Tong University, lamented that the Tesla phenomenon means that the homogenization of China's new energy and intelligent vehicle development is too serious. The same central control screen layout idea, the same styling design, and even the product naming are playing Tesla's edge ball, and even some car companies are complacent about being called "Little Tesla", this pan-Tesla phenomenon is completely contrary to the original intention of introducing Tesla's domestic production. Chinese car companies no longer seem to regard Tesla as a competitor, and everyone is subservient to Tesla's rules of intelligent and sensory car manufacturing, and is intoxicated by the involution of Chinese cars.
Compared with the new generation of Chinese auto companies that can tell stories more than the other, An Conghui is a shy automotive product engineer, but this does not mean that An Conghui is not aggressive. At the technical analysis meeting held by Xiaomi Auto on the second day of the release of ZEEKR 007, CTB integrated battery technology, thermal failure safety standards, and integrated die-casting floor ......These Lei Jun's exposition of the three electric and intelligent technologies of automobiles, many people are familiar with it. An automotive technology enthusiast described that what Xiaomi is complacent about seems to be more or less talked about by ZEEKR in the past few years. It's just that, compared with An Conghui's eloquent words, Lei Jun is still practicing according to the teleprompter, and he is more than passionate, but there is still a trace of strangeness in his eyes.
Lei Jun mentioned the car, and compared with Lei Jun, An Conghui cut into the "532" electric car market segment. The so-called "532" market refers to the electric car market with a length of 5 meters, a wheelbase of 3 meters, and a level of 200,000. In this segment, there are many models such as Tesla Model 3, BYD Han EV, and Xpeng P7. The common feature of everyone is to fall into the "configuration pile", ignore the actual usage rate of users, and the quality and positioning of high-end models do not match.
As the most volatile new energy segment sedan market, "532" tests the ability of car companies to make cars. An Conghui said that it is more difficult to build medium and large new energy cars than to build SUVs of the same level, because car companies must solve the compatibility contradiction of long battery life, large battery and housing efficiency in a limited space, and at the same time meet the global five-star standard. In his view, in 2024, new energy cars will become the main car purchase target after consumption upgrades, and the pure electric market will usher in consumption upgrades.
For the involution of the medium and large pure electric market, An Conghui wants to build a "good and cheap" electric car. In car development, quality and cheapness are two parallel lines that never intersect, and what a good car developer can do is to bring the two parallel lines infinitely close. Compared with Lei Jun and other new car-making forces, An Conghui is a car-making practitioner.
Consumers trust actual business results more than data. In the past three years, ZEEKR has created a record of "delivering 190,000 vehicles with zero spontaneous combustion", which is one of the few pure electric car brands in China without spontaneous combustion, which is far more useful than brushing up the record of thermal failure safety standards in the laboratory. In the past three years, ZEEKR has promised that "above 50 or below -30, if there is a problem with the power battery, you can still enjoy the warranty rights and interests of ZEEKR", which is far more pragmatic than advertising how many patents in the battery field there are. In the past three years, ZEEKR has withstood the test of accidents caused by trucks hitting the A-pillar and trucks pressing the top many times, and is known as "Land Tatekr", which is far more convinc......ing than painstakingly making a "super die-casting" recordCompared with the pure electric car marketing concept of the "pan-Tesla" phenomenon, ZEEKR should be a pragmatic car maker.
Screening a car is not like screening a mobile phone, the parameters can represent everything about the mobile phone, but it is impossible to identify the quality of a car at all. The quality of a car depends on the underlying R&D structure of the company behind it. Taking the SEA vast architecture, the underlying architecture of ZEEKR, as an example, the R&D cycle of this architecture is as long as 5 years, with an R&D investment of 20 billion yuan, which is applied to more than 10 brands and 20 luxury high-performance pure electric products. After multiple rounds of mass production of real vehicles, the marginal cost and development efficiency of SEA vast architecture are constantly optimized. Based on decades of experience in car manufacturing, Geely Holding Group's brands have pioneered the application and launch of technologies such as the 800V electric platform, battery thermal failure safety standards, and integrated die-casting rear floors proposed by other car companies, including Lei Jun. Some people joke that An Conghui launched ZEEKR 007, not just to launch a pure electric car, but to overturn the "mountain" of blind obedience to Tesla's car-making model in people's hearts.
Just like this time Lei Jun tried his best to express on the stage but there are still some incomprehensible three-electric technology, some people joked, if Lei Jun is not clear at the press conference, he can ask An Conghui in private. After all, some of the people who taught Lei Jun about these automotive technologies were once An Congming's "students".
The best way to pay tribute to the opponent is to surpass, ZEEKR 007 to be a subversive of pure electric cars", this is the slogan shouted by An Conghui at the listing site of ZEEKR 007. On the night of the launch of ZEEKR 007, Lei Jun, founder and chairman of Xiaomi, released a message through his personal social platform: "Sincerely pay tribute to BYD, Weilai, Xiaopeng, Ideal, Huawei and other pioneers. ”
Before the launch of the fourth model, 007, ZEEKR had already launched 3 models and achieved good results in the market. Up to now, ZEEKR 001 has won the sales championship of pure electric models of more than 300,000 yuan;ZEEKR 009 is the champion of all categories of MPV sales of more than 500,000 yuan;Only 6 months after the start of delivery, ZEEKR X became the sales champion of Chinese brands with a tight performance model of more than 200,000 yuan. An Conghui bluntly said that every product of ZEEKR is to subvert every market segment.
From the user's point of view, ZEEKR 007 is undoubtedly a product that redefines the "532" pure electric car market, the car is equipped with 800V architecture as standard, and has achieved 5 industry debuts, 6 firsts in the same class, and more than 100 functional configurations. Among them, a number of configurations are comparable to the million-level sedan experience. Why can ZEEKR 007, which is positioned in the range of 200,000-300,000 yuan, do this?An Conghui gave a four-dimensional response.
1. With so many 800V, why is ZEEKR 007 the strongest?
ZEEKR 007 is the world's fastest accelerating mid-level sedan, 000 acceleration 2At 84 seconds, it is also the world's longest mass-produced pure electric car, with a CLTC comprehensive working range of 870 kilometers, and it is also the world's fastest charging pure electric car. At the listing site, An Conghui used these performance parameters to demonstrate the strength of ZEEKR 007.
ZEEKR 007 can achieve 800V in the true sense of the word, because each component of 007 can adapt to the highest voltage of over 800V, and the whole system is equipped with a full-stack 800V high-voltage system as standard. The so-called full-stack refers to a capability model that solves the problem domain of global technologies. In a narrow view, full stack = front-end terminal + back-end. The advantage of full stack is that you can master a variety of technologies, reduce communication costs, solve problems in a closed loop, and grasp the security of the technology chain as quickly as possible. As a comparison, the 800V ultra-fast charging platform technology carried by Xpeng G9 comes from Welling Auto Parts Company, a wholly-owned subsidiary of the United States, which means that in terms of system coordination, Xpeng G9 also needs to be adapted, which is not as natural as ZEEKR 007.
As the world's fastest charging pure electric car, the 007 is equipped with the industry's top 800V power battery for the first time, equipped with a 75kWh self-developed and self-produced gold brick battery, which can replenish 500 kilometers in 15 minutes. The 007 can also be optionally upgraded with a 100kWh Kirin battery, which can increase the range by up to 610km in 15 minutes. The 007 is equipped with 60kW external DC power supply (V2V) function as standard, which can realize cross-brand vehicle-to-vehicle charging.
The ZEEKR 007 four-wheel drive performance version is equipped with the strongest 475 kW high-performance silicon carbide electric drive system in its class, and the whole system is equipped with a 310 kW silicon carbide rear electric drive built with the same architecture as the 001FR. At present, the high-performance silicon carbide electric drive system is the mainstream system in the industry, and the rear-wheel drive version of the silicon carbide electric drive system equipped with the Xpeng G9 has a maximum power of 230 kilowatts. Under the coordination of the integrated system, the 007 has become the world's fastest accelerating mid-level sedan, even in third-party testing, the 007 four-wheel drive performance version of the 007 performance performance is better than the Lotus Eletre R+, Peachjie Taycan Turbo, and Tesla Model 3 high-performance all-wheel drive version.
In terms of the construction of the energy replenishment system, the number of ZEEKR 800V ultra-fast charging piles will exceed 2,200 in 2023, achieving the first place in the industry. In 2024, the number of ZEEKR charging stations will exceed 1,000. At the same time, ZEEKR also launched the 1515 convenient charging, which is designed to find the pile in 15 minutes and charge it in 15 minutes. In the next three years, it will cover more than 90% of ZEEKR users. It can be said that ZEEKR adheres to the full-stack self-developed standard configuration of 800V, so that every capability of 007 has achieved the first in the industry in the same class, and defines a new standard for pure electric car performance and energy supplement in the 800V era.
2. Why is only ZEEKR a "highway Krypton"?
An Conghui pointed out that safety is the first criterion for testing luxury. Since its birth, ZEEKR has been pursuing the ZEEKR-style safety principle to build cars. At present, ZEEKR has delivered a total of 190,000 vehicles, maintaining the world's only record of zero spontaneous combustion.
ZEEKR Safety is a systematic project, relying on the comprehensive support of Geely Holding Group's resources, integrating the best safety assets in the global automotive field and the most valuable safety experience in the development of the automotive industry for more than 100 years. ZEEKR 007 is based on the world's safest native pure electric architecture, SEA vast architecture, and equips the vehicle with 720-degree all-round safety armor: the top bearing pressure is up to 1156 tons, the whole vehicle is equipped with 8 horizontal and 9 vertical anti-collision structures, even if the five cars "stack Arhats" on the head of the Extreme Krypton 007, there is no safety risk for the battery and internal personnel.
ZEEKR 007 shares a super-large die-casting machine with the safest MPV ZEEKR 009, becoming the first car in China to be equipped with an integrated die-casting rear aluminum body as standard, which makes the torsional rigidity of 007 reach 43500 N·m DEG, which is comparable to a million-level luxury car with BMW 7 (42100N·m DEG) and Rolls-Royce Phantom (40000N·m DEG).
In order to solve the problem of quality consistency of large-scale integrated die castings, ZEEKR has also specially developed a new aluminum alloy material - Fibrillation, which is an international patent independently developed by ZEEKR, and the yield strength is increased by more than 10%. At the same time, the rear impact deformation of ZEEKR 007 has also been reduced by 16%. Integrated die casting enables the 007 to have 84 fewer parts and 820 welds than the traditional manufacturing process, making the vehicle parts more integrated, with less vibration and noise.
In addition to achieving technological innovation in manufacturing details, 007 also adopts the most stringent safety testing standards in the industry to reduce the risk of safety accidents, such as side pillar collisions, which are very important for the safety of electric vehicles, and the national standard requires only 1 point, while the standard of ZEEKR is to run through the entire threshold beam, every 127 cm to carry out a side pillar impact test, ZEEKR 007 did 14 points to ensure that in the event of an accident, the sill beam can provide the best protection for the occupants and batteries in the car.
For the collision of the frontal center column that tests the safety of the body structure the most, there is no requirement of the national standard at present, but ZEEKR 007 has created the world's highest test standard at a speed of 50km h, and completed the impact test with twice the collision energy of the industry. An Conghui said: "If there is a standard in the industry, we will achieve the highest standard, and if there is no standard in the industry, we will create the highest standard." Not only that, the 007 will also be equipped with on-board satellite communication technology for the first time in the same class to realize the satellite message function, so that the vehicle can "never lose contact" and ensure the safe communication of users in a no-signal environment.
3. Why can ZEEKR 007 break the "boredom" of pure electric cars?
At present, the pure electric car products sold on the market, from the styling design to the space and cockpit experience, are basically the same, which is also one of the manifestations of the serious homogenization phenomenon in Yin Chengliang's mouth, but ZEEKR does not create boring pure electric cars. ZEEKR pursues the design principle of no nesting dolls, no stitching, and originality is justice. Designed by a team led by Geely Design & Research Institute Stefan Sielaff (former Bentley Motors Design Director), the vehicle adopts a minimalist luxury design language called "hidden energy", which integrates many design elements into the body.
Especially the 007 front face headlights, which make people feel that this is not like Extreme Krypton. The front face of ZEEKR 007 uses more than 2,400 LED lamp beads, and the 90-inch integrated smart light curtain located at the front of the car contains 1,711 lamp beads. The smart light curtain has a curved three-dimensional lampshade, with 7296 light transmission points and 75 24-bit high-power LED control chips. The smart light screen of 007 also supports the real-time canvas function, and the graphics drawn by passengers in the car can be directly displayed on the light screen. This makes ZEEKR 007 the world's first intelligent electric vehicle that can be customized by the user, and also allows users to have personalized exclusive labels.
The brightness of ZEEKR 007's integrated smart light curtain reaches 10,000 nits, the highest in the industry, making ZEEKR 007 the world's first smart electric vehicle with a thousand faces. ZEEKR 007 intimately presets 27 kinds of light language effects and 11 kinds of intelligent expressions for users, which can be freely changed with different scenes. Through the "Magic Brush Canvas" function, users can customize and "draw" their creativity on the light screen to display it to the outside, so that communication can move from inside the car to outside the car. It can be said that the lighting technology of ZEEKR 007 has surpassed Tesla Model 3. ZEEKR 007 popularized the lighting technology that originally belonged to high-end luxury vehicles to the mainstream sedan market of 20-300,000 yuan. In the future, users can deeply participate in co-creation, and ZEEKR will solicit excellent ideas from users and push them to all ZEEKR 007 users through OTA.
The person in charge of ZEEKR technology told the car thirteen lines that the combination of these large number of LED lights to solve the manufacturing process and heating problems is not something that can be done only by conceptual design, but requires top design and top engineering capabilities. Why can ZEEKR do it?This is because ZEEKR has superior software capabilities and stronger hardware capabilities. All design capabilities are ZEEKR's own, and no ** vendor can make the effect that ZEEKR wants.
As a mid-size sedan, the 007 also brings users a leapfrog space experience, with 81The EFF of 8% is higher than that of the Tesla Model S (77.).9%), Audi A6L (76%), Mercedes-Benz E-Class (73.).5%), BMW 5 Series (73.).3%)。The 007 is positioned as a B-segment car, realizing the space for an executive-class sedan. In the second row of ZEEKR 007, passengers can easily lift Erlang's legs, and even achieve "Ge You Lying".
ZEEKR 007 is also equipped with the same NAPPA full-grain first-layer leather seats as the "land first class" ZEEKR 009, the front row supports 14-way electric adjustment, and the rear seats support backrest electric adjustment, which truly moves the "first-class seat" into the mid-level car.
4. Why can't the intelligent experience of ZEEKR be the best?
In the face of the same intelligent experience, An Conghui proposed that ZEEKR 007 should focus on the core pain points of consumers, and bring users the most needed, highest-frequency, and most practical intelligent experience through full-stack self-development. At the launch site of ZEEKR 007, An Conghui announced that the 007 was first equipped with two latest scientific and technological achievements in the field of ZEEKR intelligence: ZEEKR 007 OS 6The 0 system and the "vast intelligent driving" intelligent driving system allow ZEEKR to surpass the intelligent head echelon.
ZEEKR 007 is equipped with 8295 intelligent cockpit chip as standard, with 30 TOPS super computing power, and CPU performance is improved by 22 times, GPU performance improved by 27 times. The car can be stationed in the background up to 64 apps at the same time, which is ready to use, and the human-computer interaction is smoother. ZEEKR 007 also has the industry's only three-screen SR real-time rendering, the central control screen, instrument screen and AR HUD can display the SR real-time rendering interface at the same time, no matter which screen, you can understand the driving environment of the vehicle at any time, and efficiently remind in case of emergency. The AR HUD on the ZEEKR 007 has an imaging area of 355 inches, with a brightness of 12,000 nits, it is not afraid of strong light, and clearly displays rich information such as navigation and intelligent driving assistance.
For the frequent wake-ups criticized by users and the trouble of searching menus, ZEEKR 007 OS 60 brings users the most open scene customization function so far - "Scene Workshop", this function can make the whole car 140 functions of ZEEKR 007 can be opened, and further decomposed into more than 400 editable atomic symbols, users can set time, place, vehicle status and other trigger conditions, so that the system can complete multiple instructions at the same time, creating a "shortcut" for building a personalized scene.
ZEEKR 007 OS 60 also introduced the KR AI large model for the first time, which provides EVA with access to the wisdom of the world, and completely evolves the voice interaction ability of ZEEKR 007. After launching the KR AI model, EVA can become a smart car assistant, checking news, scheduling trips, doing translation, being on call, and even helping children with homework. The access of the KR AI large model allows EVA to become a productivity tool, and at the press conference, An Conghui also demonstrated the function of letting 007 write press releases.
ZEEKR 007 launched the world's first "vast intelligent driving" intelligent driving system, starting from the actual scene, covering all scenarios of intelligent parking, high-speed and urban intelligent driving, and solving the most difficult, practical, and most user-needed travel pain points. Based on the NVIDIA Drive Orin intelligent driving chip that is standard in the whole system, with a computing power of up to 508 tops, ZEEKR 007 provides two sets of hardware solutions of "LiDAR + Visual Fusion" and "Pure Vision", with the number of perception hardware up to 31, and the top perception hardware brings users the ultimate intelligent driving experience.
For the parking difficulties encountered by users in actual car use scenarios, ZEEKR 007 has specially developed a fingertip parking function, which allows users to park their cars in non-standard parking spaces by simply controlling the screen. At the scene, through the best way, ZEEKR 007 demonstrated the most difficult ultra-narrow mechanical three-dimensional parking space automatic parking, intelligent parking performance far exceeds the same level of competition, the function is already being tested, and the public beta will be opened in March 2024.
In response to the user's high-frequency driving scenarios, 007 relies on the "vast intelligent driving" equipped with NZP high-speed autonomous navigation assistance, which is online upon delivery and can be used nationwide, supporting more than 20 ramp types across the country, and the ramp pass rate reaches 98, the highest in the industry9%, the success rate of lane change is close to 98%, 10 types of large vehicles are identified, and there are more than 30 types of large vehicle handling strategies, 007 makes the traffic more efficient and safer. The NZP of the city will start public beta in June 2024, and the commuting mode will be the first batch of features to open the public beta, which will be launched according to the user coverage rate. The urban NZP commuting mode can realize the smooth passage of electric vehicles in complex scenarios such as wrong-way avoidance, pedestrian avoidance, misalignment intersections, and unprotected left turns, without taking over.
Since the start of pre-sales at the Guangzhou Auto Show, the number of orders for ZEEKR 007 has exceeded 50,000 units in 40 days of pre-sale. With the start of delivery of ZEEKR 007 on New Year's Day, An Conghui announced that ZEEKR "returned" to the sedan track. 14 years ago, the sedan made Geely, and it also allowed An Conghui to understand and portray the outline of a Chinese sedan. 14 years later, new energy and intelligence once made the "king of cars" think and precipitate, but they also finally awakened the new understanding of automobiles in the heart of this automotive product engineer. 007 is not only a highly competitive product announced by ZEEKR to enter the pure electric car market, but also a reforging of An Conghui's concept of "Chinese car". Unlike those car companies that stay on the data parameters and advertise the first in various fields, An Conghui knows what the real pure electric car looks likeJust like his character, he doesn't like to flaunt himself in too many words, and he hopes to prove with his actions what is the real king of pure electric cars