Goubuli, a 100-year-old steamed bun shop, used to sell 60,000 a day, but now few people are willing to taste it?
In Tianjin, snacks are known as the "three uniques", of which Goubuli was once the most popular. Goubuli buns originated in the Qianlong period of the Qing Dynasty. Influenced by cross talk culture, combined with the unique and strict production skills of Goubuli buns, Goubuli buns have won a high reputation.
Even foreigners in Tianjin will taste this steamed bun, and Tianjin's Goubuli steamed buns once set a record of 60,000 in a single day. Now in front of the door of Goubuli Bun, few people appear, and the local residents know that this bun is to attract tourists from other places.
The origins of Goubuli buns can be traced back to the late Qing Dynasty, when there was a young man in Tianjin who was nicknamed Gouzi. He liked to eat steamed buns since he was a child, and when he grew up, he became a famous "Goubuli" steamed bun boss. He started a steamed bun shop, and the business was booming because of the excellent taste of the steamed buns he made.
When there is a steady stream of customers for breakfast, his puppy will immediately start rolling noodles and making buns instead of interacting with other customers. Later, when he saw some people on the street putting buns on the ground to eat, he picked up a piece of bread and threw it in his mouth, and he was eaten all. The dog doesn't seem to care much about people, so over time it became known as Goubuli, which is not a bun that many people mistakenly think even dogs don't want to eat.
The dog's steamed bun shop is widely praised for its unique steamed bun flavor. He uses handmade pork fillings with just the right amount of fat and lean, and adds a variety of secret seasonings to ensure that each bun is filled with delicious flavors and a long aftertaste.
The flour is the finest product that he carefully selects, and through his skillful hand kneading and fermentation process, he ensures that each bun skin remains thin without breaking, soft and not rotten.
The popularity of Goubuli buns didn't happen overnight. In the late Qing Dynasty, Tianjin's commerce gradually flourished, and the Gouzi Steamed Bun Shop gradually grew from a small scale to a large restaurant, and Goubuli Steamed Bun gradually developed from a local snack to a popular delicacy.
At the end of the Qing Dynasty and the beginning of the Qing Dynasty, the great powers were busy with a war, which led to a remarkable development of China's local industry and commerce. Goubuli Bun Shop has opened several branches during this time, and even has a branch in Beijing. It is rumored that the Empress Dowager Cixi also tasted Goubuli buns and praised them again and again.
With the progress of the times, Goubuli buns have gradually become a landmark delicacy in Tianjin. Both locals and tourists from out of town have a soft spot for this delicacy. Goubuli buns have been widely praised for their unique taste and profound cultural heritage.
However, in recent years, the business conditions of Goubuli Bun Shop have gradually deteriorated, and its internal management has become quite chaotic.
There is a profound reason why people don't eat dogs and ignore buns. One can either pick it up or drop it hard, even though the dog ignores the bun for 165 years.
The first thing to be clear is that the quality of food is always one of the key factors that consumers consider when choosing food. With the improvement of people's food safety requirements, the quality of steamed buns has also become the focus of consumers' attention. Compared with other types of steamed buns, the price of Goubuli steamed buns is relatively low, especially in the context of the current soaring prices, the price of Goubuli steamed buns is even slightly higher.
Therefore, for some consumers, how to choose a high-quality and inexpensive bun is particularly important. For most consumers, it may be a more informed decision to choose a bun that makes more sense.
Therefore, the ** of Goubuli buns is relatively low, causing some consumers to stay away from it. However, this is not to say that there is no market for Gouli buns, as long as there is market demand, it will definitely be excavated. The minimum price of a bun is 5 yuan, while the breakfast shop next door can sell five.
If it's a bun, it costs four or five yuan per serving, which is sky-high, and you have to queue up to buy it. Please note that this is the cheapest**, and there is a bun of more than 20 yuan, and the cost of a ** is one or two hundred yuan, who can afford this?
Moreover, with the rapid progress of modern society, the pace of everyone's life has gradually accelerated. In order to better meet people's needs for dietary quality, many places have begun to promote a new food - fast food. In this era of emphasizing efficiency, fast food and light meals have become the first choice for many people.
As a traditional food, Goubuli buns have been loved by many consumers in the past period, but now they are forgotten. The process of making Goubuli buns is quite complicated and takes time and effort to savor it, which is somewhat out of line with the modern fast-paced lifestyle.
In addition, because the flavor of the bun is single and has no characteristics, it is difficult to attract consumers. Therefore, in this fast-paced modern society, Goubuli Bun has gradually lost market share. Nowadays, people are no longer satisfied with traditional handicraft, but have begun to try to do it with machines. Especially after the invention of many machines, there is no longer a need to make buns by hand, and Goubuli claims to have 15 folds, while machines can make 25.
Another problem is that Goubuli Bun Shop is not integrated with IoT technology in a timely manner, especially when it comes to food delivery services, and when you try food delivery software elsewhere, you can hardly find any trace of Tianjin Goubuli Bun.
In addition, Goubuli buns used to be an important part of Tianjin's breakfast, but with the passage of time, it has gradually been high-end and gift-oriented, that is, there is a problem with its positioning, and Goubuli buns always want to improve their status.
Numerous Goubuli Bun stores have moved away from breakfast as their core item and have chosen to sell Goubuli Buns as their gifts. Some merchants have also made Goubuli buns more and more refined, not only in two flavors of bread and biscuits, but also in a variety of new flavors such as chocolate and cake.
Although this strategy of developing towards the high-end has enhanced the brand appeal of Goubuli Bun to some extent, there are still a large number of consumers who have reservations about it. In fact, Goubuli Bun is not a simple food brand. After all, the core of Goubuli Bun is actually a kind of breakfast, which is far from the original vision of its founder, Gouzi.
Goubuli Bun reached its peak in the seventies and eighties of the last century, when Goubuli Bun was still a publicly-owned enterprise, and they didn't make those fancy goods, but focused on making breakfast. At that time, Goubuli buns won with "big" and had branches all over the country. In its most glorious days, a store in Tianjin sold as many as 60,000 a day.
In 2005, Goubuli Baozi was besieged by small traders and owed a debt of up to 80 million yuan, which was finally 10.6 billion yuan of ** purchase, since then Goubuli buns have completely moved towards the road of privatization.
Since 2005, the brand value of Goubuli buns has gradually declined, and Boss Zhang has acted willfully because of his wealth and recklessly trampled on the time-honored brand. He bought Goubuli Bun because he wanted to make Goubuli Bun into a brand through his own strength, so that the people could eat at ease. If it weren't for Boss Zhang's acquisition, the brand of Goubuli Baozi might have disappeared completely.
This is mainly due to the fact that after the reform and opening up, ordinary people were allowed to start companies and open restaurants, and these ubiquitous breakfast restaurants almost completely replaced all businesses in Goubuli. So the Goubuli bun brand slowly declined in this context.
This has a lot to do with the failure of the Goubuli Bun Shop to carry out reforms in a timely manner. If they can consider joining earlier and clarify their market positioning, then Goubuli buns are expected to be as popular as Shaxian snacks across the country.