Nanchang, December 13 Topic: "Generation Z" Gan cuisine new power: "Gan cuisine going out is inheritance and responsibility".
Author: Wang Jian. Carry out online Gan cuisine skills training for overseas Chinese restaurants, encourage Gan cuisine and Jiangxi rice noodle enterprises to explore the global market, and support Gan cuisine industry chain enterprises to apply for overseas registered trademark ......In order to promote the fame of Gan cuisine to "go to sea", Jiangxi Province plans to speed up the pace of "going out" of Gan cuisine in terms of culture, skills, enterprises and products.
At 3 o'clock in the morning to the farmers' market to purchase the freshest ingredients, a day to inspect more than a dozen stores in the city, Zhu Dingyu, born in 1997, is a typical "Z generation", but also the "second generation" of Gan cuisine, he led the small Chai rice restaurant brand in Nanchang, Shenzhen has 17 stores.
On October 10, 2022, the "Top Ten Famous Dishes" of Gan cuisine displayed in the China Gan Cuisine Brand Promotion Center. (Data map) photo by Wu Pengquan.
Ningdu three-cup chicken, lotus blood duck, four-star moon-gazing, Yugan chili fried meat, Jinggang smoked bamboo shoots, these classic Gan dishes, in recent years, have become more and more known to the outside world. Zhu Dingyu, who has studied in Europe and the United States and graduated from the University of California's Irving College, hopes to bring Gancai out and out. "There are 3 million Jiangxi people in Guangdong and Zhejiang alone, and there are many overseas Jiangxi villagers, and the outside market is very large. ”
Since I was a child, my memory of my father is to go out early and return late, watching my parents grow up with hardships and entrepreneurship, and I remember that when the first super 10,000 square meter store was prepared, my father ate and lived on the construction site for more than a year. Zhu Dingyu said that the catering industry is a very low threshold for entering the industry, but it is difficult to do a good job, and it needs to be practical and willing to endure hardships. "I have just come back from studying abroad and have been criticized for being too high-handed, but I am not afraid of it. ”
At 3 o'clock in the morning, he went to the farmers' market to purchase the freshest ingredients, and inspected more than a dozen stores in the city a day, Zhu Dingyu, who was born in 1997, is a typical "Z generation" and the "second generation" of Gan cuisine. (Photo courtesy of the interviewee).
In Zhu Dingyu's view, local Chinese restaurants are the barometer of the city's economy, and in recent years, Nanchang's local Chinese food brands have been in the ascendant, and chain restaurants such as Blue Side Bowl and Lao Sanxiang have emerged. "Taking the Nanchang market as an example, tens of thousands of Gan cuisine restaurants, the competition has been very saturated, and going out to develop is the only way. ”
We once selected a site in Los Angeles, USA, but due to various reasons such as local policies and cost accounting, we were unable to land. I hope that in the future, with the support of the industry association, the roasted vegetables of Nanchang, the fresh fish of Jiujiang, and the small fried food of Pingxiang will be brought overseas. ”
On November 26, 2023, the Nanchang Xihu District European and American Scholars Association (Xihu District Overseas Students Association) was officially established, and Zhu Dingyu was elected as the chairman of the first council. "I will unite and lead all members to inherit the tradition of studying abroad and serving the country with pragmatic actions, and add new impetus to the high-quality development of West Lake District. Zhu Dingyu believes, "For the younger generation of Gancai people, Gancai going out is inheritance and responsibility." ”
It is understood that Jiangxi officials are currently promoting Gan cuisine enterprises to "go to sea", encouraging Gan cuisine enterprises to explore the global market, and focusing on promoting leading catering enterprises to open restaurant chain stores in areas where Chinese are more concentrated and Jiangxi has established friendly provincial and state relations. Promote overseas Jiangxi chambers of commerce and enterprises to adopt self-management or cooperation with enterprises in the province to open Gan cuisine stores abroad. Cultivate overseas "demonstration stores" of Gan cuisine in key countries and regions, and create a "bridgehead" for overseas promotion of Gan cuisine brands. (ENDS).