Recently, the leak of Xiaomi cars has frequently appeared on Weibo hot searches**Leaked Xiaomi Auto will pay a fine of three million Three employees of Xiaomi Auto were dismissed for participating in the seminar without permissionand other related topics have been highly discussed by the majority of netizens.
Image source network (invasion and deletion).
On December 19, Xiaomi revealed the details of the leak in a statement, pointing directly at "Zaker" and "Xiaobai buying a car", and said that three internal employees were involved.
Xiaomi's statement about the leak
Why did Xiaomi Auto leak secrets?
On December 17, 2023, Zaker, Xiaobai Buya Car and other ** companies were invited to participate in the tasting and shooting of Xiaomi car static productsSigned the "Confidentiality Pledge".
During the tasting and shooting, Bao Moumou, an employee of Zaker, mistakenly thought that he was allowed to publicly release the **,Then, without the permission of the on-site staff and without informing the company, for personal purposes, he sent three work tidbits with Xiaomi cars to his personal WeChat circle of friends。Later, Bao Moumou was reminded by the on-site staff that he immediately deleted the content of the circle of friends, but it was too late, ** had been spread and caused public discussion on the Internet.
Tidbits of work from Xiaomi cars.
At the same time, the camera staff member Guan Moumou (an employee of Xiaobai Car Buying Company) who participated in the event mistakenly thought that the secrecy was limited to the company's platform after the shootingA part of the photographed model was sent to two WeChat friends, and then it was sent to the car friend group by the friend, and it was widely disseminated
Partial picture of Xiaomi Su7 of netizen **.
In addition, Xiaomi Group also verified that the company has "internal ghosts". The top 3 employees of Xiaomi's automotive division during their tenureBreach of confidentialityFor the purpose of charging "consulting fees", he participated in the so-called "Xiaomi Auto Seminar" organized by external securities firms and investment institutions without permissionfabricated and disseminated a large number of errors and false information, disrupting the normal business development of Xiaomi Auto, and Xiaomi dismissed the three people and held them accountable.
The Ministry of Industry and Information Technology released the "makeup photo" of Xiaomi Auto
At present, the companies involved in this incident have issued apology statements, severely punished the employees who leaked secrets, and accepted relevant punishments. And this blow highlights the shortcomings of Xiaomi's secrecy system construction. In fact, Xiaomi Auto has leaked several times.
Xiaomi cars are not listed and are frequently involved in leaks
At the beginning of the year,There is ** breaking the news that Xiaomi's first new car medium-sized fastback sedan will be divided intoTwo versions, and revealed the specific information of the low-configuration version and high-configuration version of the Xiaomi car, battery, radar, chip and so on. Subsequently, the ** deletes the content.
In the same month, a car blogger **A set of Xiaomi MS11 related**, including some exterior parts of the front and rear and the cooperation between BAIC Molding and Xiaomi Automobile. This matter once caused heated discussions among netizens on Weibo, and Xiaomi then said that it instructed the first business to formulate a detailed rectification plan and comprehensively upgrade confidentiality measures.
Source: Red Star News.
July,CertainA well-known car blogger posted a suspected Xiaomi car battery information on Weibo。In the picture, Xiaomi logo, battery model, manufacturer**, voltage, battery capacity, power, weight and other parameter information are clearly visible.
The Xiaomi car battery of the **.
On November 3, another blogger posted on Xiaohongshu that he had met by chanceXiaomi car "skeleton".。Subsequently, the blogger said that the relevant content was complained about on the suspicion of leaking corporate trade secrets.
The "skeleton" of Xiaomi cars was **.
Lei Jun once said that Xiaomi's investment in car manufacturing is ten times that of other automakers, and the first car of Xiaomi Auto has invested 3,400 engineers as a whole, and the research and development cost has exceeded 10 billion yuan。However, for such a major project, the confidentiality work is full of loopholes, from internal employees, businessmen, and "passers-by" to participate in the leakage incident.
Lei Jun revealed in a CCTV interview the R&D investment of Xiaomi Automobile.
With the gradual increase in the scale and popularity of enterprises, the construction of confidentiality management system is also extremely complex and difficult, especially in the Internet era. The Xiaomi brand has attracted much attention in the industry, and its every move has been spied on by competitors, Xiaomi fans and many other relevant parties.
How to protect trade secrets?
Products from R&D, manufacturing, sales and other links, interlocking, a link to go wrong, may lead to leakage.
If every link is highly controllable, employees within the enterprise must unite to protect corporate secrets, build an unbreakable confidentiality system, and strictly manage civil air defense and physical defense, such as equipping important commercial confidential documents with confidential cabinets and other confidential equipment, strengthening confidentiality education and training, and building a strong line of defense for confidentiality security.