Lingdao original丨Don't**.
Reading tips丨1766 words 6 minutes.
I didn't expect that I would be made crying by a commercial.
In the evening, I rarely got out of work, so I saw this commercial "Want to Sing Me to You", I watched the short film has been released for almost a month, and it is said that it was still a little hot at that time. I think I've been a little busy at work lately, and I didn't pay attention to it for the first time.
Just let me fry a cold rice.
The picture comes from the Internet).
I searched for relevant information on the Internet, and most of the content mentions this**, which is actually introducing the product, but no one seems to notice the short film itself.
So today, I just want to talk to you about this short film.
This is a short commercial video for Huawei's products, and three participants were invited to participate in the shooting, and they will record their own singing voices for each other's lovers.
The picture comes from the Internet).
The three participants in the video will hear their lovers sing the song "Sing Me to You" for them through Huawei's AI technology and the lossless sound quality of its products.
They will hear about their lover's past at different ages, from immaturity, innocence, youth to maturity. It seems that in this process, they have participated in the whole of each other's lives, let's enjoy it together.
As a singer, it is because I love you, so I want to sing to you about my former self.
As a listener, it is because I love you, so I want to know you through singing.
What is the most important thing in a person's life?
The picture comes from the Internet).
I believe that it is not worldly values or achievements that are higher than the sky, but emotions that come from the people around us. Those emotions intertwined by love, family affection, and friendship are the most precious things in the world, and they are also the proof of human life.
The reason why I was moved by this ** is precisely because this short film has insight into the emotional relationship between people and puts it on the screen.
Interweaving together the past and the present that belong to us.
AI is gradually changing our lives, and new AI applications are being created every day. As ordinary people, the ones who have the most contact with us should be those AI applications that have been improved by technology companies. Although the core technology is a large AI model, there are few companies in China that have enough ability to build a large model.
I remember that some time ago, Wu Wuliu, the UP master, reappeared his deceased grandmother on the screen through AI. Whether it is facial expressions or voices, through the training of AI, it is almost vivid. This was previously almost unimaginable with the technical capabilities and practical conditions of the individual.
The picture comes from @up master Wu Wuliu).
And now, whether it is writing articles, illustrations, or dubbing functions, one after another fool-like AI is constantly lowering its entry threshold, so that ordinary people can enjoy the convenience of AI.
For example, when I was writing this article, this domestic software also has AI writing functions, although these functions are not yet mature, but I have to admit that it has slowly penetrated into our work and life.
However, I hope you must not forget that the role of AI will always be an auxiliary tool, not a creative tool. What makes human beings special is the creative power of our souls.
What I dare not imagine is that after hundreds of thousands of years, the future human world will be like, and it is unknown whether AI will become a third human.
It's scary to think about it.
I'm not a fan of Huawei, but I'm really moved by its two recent short commercials, the other is "Those Flowers 2022 Edition" co-filmed by Huawei and Pu Shu.
Through these short videos, I saw that Huawei's technology empowers people to empowers people's emotions, not only in terms of products, but also in terms of its core concept of using advanced technology products to give back and serve consumers.
The picture comes from the Internet).
I have said that any communication of a brand can express the core values and ideals of a company. Just like the style, scenes, and performances between characters in this film, they are all "substitutes" for enterprises, and they are vividly displayed in front of us as the "people" of a technology company.
There is no first-class advertising copy full of eardrums, no explosive attraction balls, only quiet telling, just like a quiet friend, the humanistic care of the enterprise conveyed from ** is gentle sensibility
Therefore, this ** planned by Huawei has brought Huawei and its products to life.
It's a song to your lover
It is also a song that Huawei sings to consumers.
Actually, I think this short film is still a bit regrettable, I think two people who love each other should give each other an unknown.
It is those life times that have not been involved in it that have made us who we are now, and also given each other a lot of space for life imagination. In life, there are many distrustful contradictions between lovers, which are precisely due to the investigation of each other's past.
So if the protagonists of the short film,I think it will be more touching to change from the relationship between husband and wife to the relationship between parents and children.
Because parents watch their children grow up little by little, cute or naughty when they are young, precocious or rebellious when they are young, and hard work or hard work when they are adults.
Although these times remain in the memories of parents, if you can hear the children's singing from 5 to 15 years old to 35 years old to 45 years old again, the memories of the past will come with it, and the accumulated emotions will burst out.
That kind of long-term affection is the most touching and profound.
That kind of emotion is far stronger than the regret between husband and wife that they did not participate in the past.
What's more, many post-80s and 70s generations, due to the limited economic conditions of their families in their early years, their past has not been left on film and images. With the help of this technology, it can make up for the regrets left by those elderly parents.
If it's a bit of a pity,
That's what I think is a pity.
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