The 2800mm ultra-long wheelbase space is equipped with two self-developed core technologies, "Wuling Lingxi Hybrid System" and "Shenlian Battery", and the WLTC fuel consumption is as low as 398L 100km, 100km/h acceleration 79s...On the evening of December 6, Wuling's first super A-class family sedan Wuling Starlight was officially launched, of which the 70 standard version sold 8880,000 yuan, 150 advanced version sold for 10580,000 yuan.
It is understood that before the press conference was held, Wuling Starlight won more than 9,000 orders in one week of pre-sale, and has delivered cars in advance for more than 3,000 prospective car owners. After the official announcement, many people in the industry said: "This cost-effective product definitely has the potential to become a hit." ”
Whatever the people need, Wuling will build. Wuling Motors has always been known for its national cost-effective brand image, and the Starlight family sedan conforms to the trend of green travel in the new energy era, and is very in line with the expectations of the majority of users in terms of quality and configuration. But even so, if you want to break out of the encirclement in the A-class sedan car market at the same price, Wuling Starlight is still full of suspense.
The reason is simple. Since November, the competition in the 80,000-yuan A-class sedan market has become a sea of blood. Chang'an, which has a reputation for military strength, launched 8Qiyuan A05, which started at 990,000 yuan, fired the first shot of independent hybridizationSubsequently, BYD quickly responded, and launched a 10,000 yuan oil transfer**, and Qin plus was limited to 8980,000 yuan;
But on the next day, Changan once again "killed the red eye", Qiyuan A05 and other models launched up to 1,999 yuan to deduct 10,000 yuan from the purchase of the car, interest-free installments, lifetime warranty and basic maintenance for life free and other preferential policies.
So far, the first threshold of domestic independent A-class plug-in hybrid cars has refreshed a record low. With the later addition of Wuling Starlight, a drama of "Three Kingdoms Killing" will undoubtedly begin.
Reshape the benchmark of A-class boutique family cars, and the three models staged the "Three Kingdoms Kill".
Previously, China's fuel vehicle market has maintained a "spindle-shaped" structure for a long time, that is, the sales of A-class and B-class vehicles in the mid-range market have always accounted for the vast majority of the share, which has not wavered even in the early stage of new energy. However, with the gradual maturity of plug-in hybrid technology and the improvement of the upstream and downstream chain system, the cost control of car companies has been greatly improved, and the scale effect has become more and more apparent, which has brought about a rapid reduction in the price of models.
In February of this year, the BYD Qin PLUS DM-i 2023 Champion Edition ended with 9980,000 yuan-14580,000 yuan ** listed, and shouted the slogan of "the same price of oil and electricity", taking the lead in pulling plug-in hybrid vehicles into the 100,000 yuan ** range, impacting fuel vehicles.
Plug-in hybrid models do not have range anxiety, but also significantly better than gasoline models in the same price range in terms of design and configuration. Not only that, but it also greatly surpasses fuel vehicles in terms of driving quality such as power performance, response smoothness, and NVH noise, and also has better fuel economy, which can help users greatly save car costs.
The most important thing is that the new energy market is extremely involuted. Within a few months after the Qin PLUS DM-i was launched, Changan Qiyuan A05 was born, with a length, width and height of 4785x1840x1460mm and a wheelbase space of 2765mm, which is better than BYD Qin PLUS in an all-round way, and is equipped with 1The 5L Blue Whale hybrid engine has a maximum drive motor power of 158kW, a peak torque of 300N·m, and an acceleration of 6 from zero to 1008s, which is also significantly stronger than the former, but the final price is 10,000 yuan cheaper than Qin plus.
BYD's brand awareness and user influence are currently in full swing, and Changan is also not left behind, coupled with stronger product power and lower prices, the two have undoubtedly become evenly matched opponents.
In contrast, Wuling, which has always focused on small, people-friendly models, is clearly at a disadvantage in terms of branding. Therefore, Wuling Starlight has taken out the most sincere product cost performance advantage. Compared with Changan Qiyuan A05, the body size and space of Wuling Starlight are one level larger, and the power performance is also not to be outdone. Under the premise of the same price, the Qiyuan A05 lacks comfort and intelligent configurations such as electric folding of rearview mirrors, remote vehicle control, keyless entry one-button start, rear exhaust air vent, 360 reversing image, Autohold automatic parking, and cruise control.
On the whole, these three A-class plug-in hybrid boutique sedans of domestic independent car companies all have their own good advantages, some of which are more deeply rooted in brand and reputation, and some have higher product configurations and lower entry thresholds. But one thing is certain, the majority of consumers have more choices, and anyone who chooses can enjoy a car ownership experience that far exceeds that of fuel vehicles in the past.
The era of joint ventures is over
It is worth mentioning that although the competition of independent new energy models has accelerated, in the past few months, the performance of joint venture fuel vehicles in the domestic A-class car market has ushered in a certain **, such as Nissan Sylphy, Volkswagen Lavida, Honda Civic and other "evergreen" products, sales data have a good growth.
In order to maintain their market position, they continue to reduce the terminal prices of relevant models, even if they sacrifice profits.
However, it is clear that the "price for volume" market strategy is not a long-term solution. With the arrival of the end of the year, BYD Qin Plus, which could not be beaten, took the initiative to reduce prices again, and more "gasoline and electricity at the same price" hybrid models such as Changan Qiyuan and Wuling Xingguang also entered the market one after another. In the face of more advanced products, old and outdated joint venture fuel models will sooner or later face a crisis of elimination, and consumers who should buy can vote with their feet.
At that time, the dominant discourse of the entire market will undoubtedly undergo subversive changes. Freezing three, not a day's cold. The penetration of independent new energy vehicle companies is accelerating, and the era of joint ventures in the past is obviously moving away from us.