Recently, New Oriental's Oriental Selection and the popular anchor Dong Yuhui's every move have aroused widespread attention on the Internet. In response to these incidents, Li Nan expressed his views on Weibo and called on netizens to look at them rationally and not be swayed by the thinking of struggle.
1. Review of the Oriental Selection "Small Composition" event.
Dongfang Selection fell into a storm because of a "small composition". This essay was accused of plagiarism and other problems, which sparked condemnation from many netizens. As an e-commerce platform under New Oriental, Oriental Selection has always attracted consumers with its high-quality products and unique cultural connotation. However, this incident undoubtedly had a certain impact on its reputation.
Second, the establishment of Dong Yuhui's personal studio attracted attention.
At the same time that Dongfang Selection fell into the first turmoil, Dong Yuhui, a popular anchor under New Oriental, also announced the establishment of a personal studio "Walking with Hui" and served as a legal person in the new company. This move immediately sparked heated discussions among netizens. Some people speculate whether Dong Yuhui wants to fly solo, and some even question whether New Oriental is using Dong Yuhui's popularity for capital operation.
In response to these speculations and doubts, Dong Yuhui explained that the personal studio is not a platform opened for him alone, and is still 100% controlled by Dongfang Selection, and the GMV of the new account is included in Dongfang Selection's financial report. He said that the establishment of his personal studio is to better interact with fans and provide better content and services.
3. Li Nan posted on Weibo to express his views.
In response to this series of incidents, Li Nan expressed his views on Weibo. He said that those netizens who denounced the New Oriental capitalists and instigated Dong Yuhui to go it alone would be the fastest to run away if Dong Yuhui's business encountered any difficulties. He believes that this kind of fighting mentality will only make things more complicated and not conducive to solving problems.
Li Nan also mentioned that he had worked with Yu Minhong and knew his character and depth. He called on netizens not to turn their faces ruthlessly, and should give Yu Minhong and Dong Yuhui some understanding and support. He said: "Be a man and leave a line, don't be swayed by this kind of struggle thinking but not responsible **."
Fourth, analyze the deep meaning and influence of Li Nan's Weibo.
Li Nan's Weibo expressed his support and understanding for New Oriental and Dong Yuhui, and also criticized the fighting thinking of netizens. His remarks alleviated the pressure on New Oriental to a certain extent, and also provided some positive support for the establishment of Dong Yuhui's personal studio.
From a deeper perspective, Li Nan's Weibo reflects a phenomenon of the current network: in the face of controversial events, netizens are often easily swayed by emotions and fall into the whirlpool of struggle thinking. This way of thinking is not only not conducive to problem solving, but may also exacerbate the intensification of contradictions. Therefore, Li Nan's appeal has certain practical significance and positive impact.
5. New Oriental and Dong Yuhui's coping strategies and future prospects.
In the face of the turmoil and controversy, New Oriental and Dong Yuhui adopted a positive response strategy. New Oriental responded to the questions of the "small composition" incident in a timely manner and took measures to strengthen content review and managementDong Yuhui, on the other hand, strengthened interaction and communication with fans by setting up a personal studio, while maintaining a cooperative relationship with Dongfang Selection.
Looking ahead, New Oriental and Dong Yuhui still need to continue to work content creation and brand operation. For New Oriental, it is necessary to continue to strengthen the construction and improvement of content review and management mechanismsFor Dong Yuhui, he needs to continuously improve his professionalism and influence to provide fans with better content and services. At the same time, the two sides also need to strengthen communication and cooperation to jointly address possible challenges and opportunities.
6. Summary. Through the analysis of the "small composition" incident of Dongfang Selection, the establishment of Dong Yuhui's personal studio and Li Nan's Weibo remarks, we can see the complexity and diversity of the current network. In the face of controversial events, we need to maintain a rational and objective attitude, and not be swayed by emotions and fall into the whirlpool of fighting thinking. At the same time, for New Oriental and Dong Yuhui, it is also necessary to actively take measures to strengthen brand building and content creation in the process of coping with the ** turmoil, so as to win the trust and support of more consumers.
Autumn and Winter Check-in Challenge