In the middle of winter, snow shines. On December 7th, the third on-site press conference of the ice and snow theme series of the Provincial Information Office was held in Panjin Red Sea Wetland Hot Spring Park. The press conference focused on the main measures, key activities and highlights of Panjin City's in-depth development of ice and snow tourism, ice and snow sports and ice and snow culture this year.
Promote the cross-border integration of "ice and snow +".
Build new consumption scenarios.
"Ice and snow dramas" continue to be staged, and the popularity of tourism continues to rise.
Focusing on the current hot ice and snow sports, Panjin will give full play to the resource advantages of "sea ice and ice", and use ice sports as the carrier to widely carry out winter events such as ice skating, snow play, ice fishing, and winter swimming, so as to expand the two national ice and snow event brands and maintain the popularity of the winter cultural tourism market. "Crossing the vast sea of ice, watching the ice landscape, experiencing the fun of outdoor adventure, with the development goal of 'internationally renowned and unique in the country', we will create a winter tourism IP on China's northernmost coastline. Shu Ran, Secretary of the Party Leadership Group and Director of the Panjin Municipal Bureau of Culture, Tourism, Radio and Television, introduced that Panjin will rely on the ice wonders of the Liaohe Estuary to hold the 2024 Liaoning Province Winter Ice and Snow Tourism Launching Ceremony and China's Northernmost Coastline Ice Crossing Challenge in the Red Beach Corridor Scenic Area.
In order to further enrich the winter tourism projects and create an ice and snow leisure tourism brand, Panjin fully amplifies the unique fish resource advantages of the "pond and marsh smelt" in Hanzhang Lake, and plans to jointly hold the 2024 Panjin Hanzhang Lake National Ice Fishing (Pond Smelt) Invitational Tournament with the National Professional Fishing Association and other institutions, inviting 200 winter fishing enthusiasts at home and abroad to be divided into professional groups and mass groups to carry out competitive fishing activities, promote the popularization and development of ice fishing, and launch "fishing +" leisure and vacation tourism products.
In the ice and snow, the heat wave of national fitness continues to rise. Panjin actively responded to the call of "driving 300 million people to participate in ice and snow sports", organized and carried out a series of mass winter fitness activities of "Empathy for Ice and Snow and Dynamic Life", integrated Panjin winter resources, launched the public ice and snow season, and widely carried out activities such as ice skating in wetland parks, winter swimming in East Lake Park, winter fishing around Yang Lake, pastoral skiing in Beilv, and ice sailing in the Pimple Tower Reservoir, so as to continue to release the enthusiasm of the masses for ice and snow sports and spread a positive and healthy lifestyle.
Leverage winter consumption with cultural and tourism activities to stimulate new vitality of the ice and snow economy. From November this year to March next year, Panjin will focus on the holiday consumer market such as the New Year, Spring Festival, and Lantern Festival, and carry out a series of activities to benefit the people in Panjin's winter cultural tourism and sports consumption, so as to develop and expand the fashion ice and snow economy. Bi Zhiming, member of the party group and deputy director of the Panjin Municipal Bureau of Culture, Tourism, Radio and Television, introduced in response to reporters' questions that Panjin has formulated and implemented measures to benefit the people, such as consumption subsidies, consumption reductions, ticket price discounts, and point reward exchanges, so that tourists can afford to swim, swim coolly, and travel with peace of mind.
At the same time, on the basis of organizing the home games of the WCBA Women's Basketball League, Panjin launched the "Watching the Game +" leisure strategy to amplify the influence of the event. With high-level events as the carrier, it integrates elements of commerce, culture, and tourism to drive a series of consumption growth such as catering, accommodation, tourism, night economy, and transportation, and create a new model of "sports and tourism integration".
In order to release the "heat effect" of "cold resources", Panjin will organize a series of activities for the 2024 China Ice and Snow Carnival in Zero-5 Degrees Snow Town, relying on the ice and snow and hot spring activities such as the Tang Ice and Snow Festival of Beilv Pastoral Garden, the Red Sea Wetland Hot Spring Parent-Child Festival, the Baoyuan Hot Spring Cultural Festival, the Lantern Festival of the Rice Homestay, and the New Year's Happy Season of the Crab Kingdom, highlighting the characteristics of snow appreciation, pro-snow, and snow play, and creating theme products such as "Ice and Snow + Hot Spring" and "Ice and Snow + Folk Customs", and is committed to exploring and developing the first-class, experiential, and healthy ice and snow tourism. Intelligent new business format to maintain the fashionable position of ice and snow tourism.
Play the two cards of culture and food.
The ice and snow economy continues to heat up.
At the end of the year, the winter rhyme of the Liaohe River is beautiful, and the festive atmosphere is getting stronger.
With traditional intangible cultural heritage, folk festivals, and original art as the carrier, Panjin will deeply cultivate characteristic cultural resources such as fishing and goose culture, and launch cultural and artistic masterpieces around the theme of "Liaohe Winter Rhyme", so that folk cultural elements can add a "fire" to the prosperous winter market.
Shu Ran introduced at the press conference that Panjin will carry out a series of activities for the Spring Festival temple fair, and cooperate with China Animation Group cluster enterprises to launch a series of activities such as the ice and snow world, cultural performances, and New Year lantern festivals with the theme of "Dragon Prosperity Ice and Snow Grand View", and build new cultural and leisure scenes such as New Year lantern exhibitions, drone light shows, intangible cultural heritage markets, and trendy play and amusement castles, so as to create a winter cultural tourism feast.
This winter, Panjin traditional intangible cultural heritage and New Year activities will collide with new sparks and enrich the winter cultural consumption market. Panjin will carry out the 2023 4th Cultural Trade Expo and the 6th Centennial Fujie Antique Fair, and guide and organize intangible cultural heritage enterprises to actively participate in various carnivals, "New Year's Goods Collection", "Cultural Night Market" and other activities during the New Year, Spring Festival, Lantern Festival and other festivals, so as to enhance the vitality of intangible cultural heritage consumption. At the same time, Panjin will also take the "People's Stage" and the "Village Evening" for farmers as the highlights, and organize literary and artistic activities to benefit the people in the whole region, so that culture can enter the countryside and intangible cultural heritage can be integrated into life.
At the press conference, Shu Ran warmly invited visitors to feel the charm of Panjin in winter, taste the "ice taste" of Panjin, and polish the regional business card with traditional food.
Give full play to the advantages of Panjin's "river and sea convergence" local ingredients, call out the catering brand of "Liaohekou Fisherman's Cuisine", and make Liaohekou Fisherman's Cuisine a new favorite in the "food tourism" market. River crab tofu, dry pot bamboo shoots, jellyfish stewed ......Relying on the geographical advantages of the Liaohe River estuary, the fisherman's cuisine of the Liaohe River Estuary integrates seafood, river fresh and other ingredients to maintain the original taste and nutrition of the ingredients to the greatest extent, and has been selected into the sixth batch of provincial intangible cultural heritage representative items in Liaoning Province. The Liaohekou Fisherman's Vegetable Workshop has prepared a gluttonous feast for tourists and citizens to drive tourism and promote consumption with food.