On December 8, the 10th China Tourism Industry Development Annual Conference was held in Ganzhou City, Jiangxi Province. At the annual meeting, the "2023 List of Influential Cases of China's Tourism Industry" was announced and certificates were issued on the spot. 10 cases in our province were shortlisted, and 5 cases were successfully selected.
In the 2022-2023 snow season, the Jilin Provincial Department of Culture and Tourism launched a new brand marketing campaign of "Snow in the Long Day", using different perspectives and communication methods to show the beauty of Jilin's ice and snow and the development of cultural tourism in an all-round and three-dimensional way, creating a strong atmosphere of "the whole network is eagerly looking forward to spending the winter in Jilin" and "I must go to Jilin once in my life". Relying on the two major platforms of Douyin and Kuaishou, the topic challenge activity of "Snow in the Long Day" was opened, and 255 high-quality experts such as the top skiers on the whole network were invited to go deep into the province's key ice and snow tourism destinations to collect wind and create creative promotional content, with more than 1 billion ** on the whole network. The activities run through the New Year's Day and Spring Festival holidays, and Jilin's national style skiing has also become a national hot spot.
Relying on the Xiaohongshu platform to carry out "Jilin Ice and Snow National Grass Planting Activities" such as "Snow in the Long Day", a series of high-quality content planning, hot spot follow-up, talent recruitment, high-quality content traffic support, flame topics and other methods have released a total of more than 4.8 million people**, and the number of relevant *** strategies has exceeded 17 million people.
In cooperation with Changguang Satellite, the country pioneered the launch of satellite remote sensing creative snow trail maps, and created a series of articles on "Snow View in Long Daylight", which were successively adopted by the mainstream new **. Relying on Youyou Jilin's WeChat*** to open the "Snow in the Long Day" column, which has been read by more than 450,000 people. Xinhua News Agency client, People's Daily Online Weibo, CCTV news customers and other mainstream ** formed the strongest ** matrix to carry out publicity, and the best effect presented the highlights of Jilin's ice and snow tourism.
In recent years, the Changbai Mountain ice and snow tourism market has been very popular, and young, niche and high-end tourist groups have become the main force in the Changbai Mountain tourism market. The Changbai Mountain Management Committee will continue to expand and strengthen the tourism brand of "Changbai Mountain Snow Hot Spring", cultivate new consumption hotspots, and promote the development of the ice and snow economy.
There are many types of hot springs in Changbai Mountain, with different hot springs in the north and southwest, including the beauty hot springs that can be drunk directly, and the Manjiang high strontium hot springs on the southern slope of Changbai Mountain, which are unique in China. Changbai Mountain deeply cultivates the brand from the three dimensions of "leisure vacation, health vacation, and ecological vacation", and creates a high-quality, in-depth experience, and excellent service ice and snow tourism product system.
In the Spring Festival of 2023, Changbai Mountain will become a popular niche tourist destination in the country and be selected as one of the top 12 ice and snow tourism cities in Changbai Mountain. With the unremitting efforts of the Changbai Mountain Management Committee and the joint witness of the majority of tourists, the brand awareness and recognition of "Changbai Mountain Drifting Snow Hot Spring" have been continuously improved, and it has become a beautiful business card of Changbai Mountain.
In recent years, Yanbian Korean Autonomous Prefecture in Jilin Province has continued to explore the connotation of food culture, enrich leisure with food, and promote tourism with food, through the selection of "Discover the Most Yanbian Internet Celebrity Check-in Place", the selection of "Shishang Yanji" restaurants, and the release of the "Hand-drawn Map of Yanbian Prefecture Food", etc., to promote the establishment of a food culture brand, continue to enhance the image of Yanbian tourism, and make Yanbian develop into a popular food destination in the country. In order to enhance the popularity of Yanbian folk cuisine, Yanbian Prefecture has carried out a number of food-themed activities such as the Spicy Cabbage Cultural Tourism Festival, the Sauce Festival, and the Bibimbap for 1,000 people in successive years.
In 2022 and 2023, the Yanbian Prefecture Bureau of Culture, Radio, Television and Tourism has successively carried out two "Discover the Most Yanbian Internet Celebrity Check-in Places" selection activities across the state to promote food tourism brands. During the Spring Festival in 2023, the fireworks at the morning market of Yanji Floating Market, one of the online celebrity check-in places, warmed the whole network. In addition, rural tourism in Yanbian Prefecture has also put a lot of thought into food culture, transforming from "traditional group meals" to "catering + experience and performance".
On September 18, 2022, the Songhua River Cultural Tourism Route was officially put into operation, with 180 kilometers of routes in the wet season and 142 kilometers in the dry season. At present, the scenic spot has opened three wharf service areas of Songjiang Wharf, Renyi Wharf and Bailongwan Wharf, supporting 14 large-scale sightseeing cruise ships, which can meet the needs of more than 1,000 people at the same time. In order to enrich the experience of tourists, the scenic spot has added water experience projects such as motorboats, speedboats, painting boats, powered bamboo rafts, Internet celebrity cool ducks, and water sofas, developed high-end experience products for long-term voyages, opened meals such as whole fish banquets and special river barbecues, and launched a series of research courses such as Songhua River ecological research, geological research, and aquatic cash crop research.
In addition, the scenic area also provides accommodation, camping, barbecue, tennis and other activity venues for self-driving travel enthusiasts. On the premise of protecting the ecological environment, we should take into account tourism development and rural revitalization, comprehensively promote the integration of resources, tap the local culture of coastal villages, and promote the comprehensive revitalization of coastal villages with tourism development along both sides of the river.
Tongyu County, Baicheng City, Xianghai Huanlangyu Tourism organized villagers to develop and produce handicrafts such as pu straw weaving and embroidery with regional characteristics and ethnic characteristics, and promoted the quality and increment of "Danshaluo" handmade products under "Huanlangyu". In recent years, more than 1,000 rural talents have been trained in manual skills, tour guides, marketing and e-commerce, etc., laying a solid talent foundation for the development of the "Danshaluo" brand.
In order to let tourists understand the fun of traditional culture and experience the charm of intangible cultural heritage, at the beginning of 2021, Huanlangyu and Jilin University cooperated to establish a folk culture experience hall focusing on intangible cultural heritage, wetland culture, and crane culture.
Promote the formation of a development model of "small products, large industries" and "small crafts, big characteristics", so that the characteristic handicraft industry and homestay industry will become a new bright spot in the economic and social development of Tongyu County, and help Tongyu County achieve rural revitalization.
Author: Jilin **Quan**Reporter Liu Shanshan.