"Twinkle Twinkle Star": The Rise of the Dark Horse of the Lunar New Year This year's Lunar New Year movies are fiercely competitive, and a number of blockbuster new films cooperating with big names are vying for the box office championship. However, what is surprising is that "Twinkle Twinkle Twinkle Star" became a dark horse, successfully winning the box office on the first day, beating many powerful films, causing heated discussions among the audience.
What is the magic of this fantasy romance film that makes it overwhelm many powerful blockbusters and become a well-deserved box office dark horse?20 days before its release, the total pre-sale box office of "Twinkle Twinkle Twinkle Star" has exceeded the 200 million mark, and there is only nearly half a month left before the release, and the total pre-sale box office has soared to 2500 million.
With such an astonishing speed, the total box office of the film is expected to reach 400 million or even more than 500 million before its release. At the same time, the total pre-sale box office of other films released during the same period pales in comparison, basically a fraction of that of "Twinkle Twinkle Twinkle Star".
Directors Chen Xiaoming and Zhang Pan collaborated for the first time, and although the actor Qu Chuxiao had a box office blockbuster of "The Wandering Earth", the performance of other works was not very outstanding. The heroine Zhang Jianing is a newcomer. It is unbelievable that a movie with such a lineup can achieve such a high box office.
This movie is the movie version of the popular series, and it also adopts the unique marketing method of "snow field", and the New Year's Eve "snow field" has become one of the most direct and important increments of the film's pre-sale. This shows that the demand for a sense of ritual among young moviegoers should not be underestimated.
However, on December 16, the number of refunds for "Twinkle Twinkle Twinkle Star" has exceeded 1 million, and the average refund rate of the two platforms is as high as 181%, far exceeding the 2% to 8% refund rate of ordinary movies, and even exceeding the refund rate on the first day of release of "Later Us", which caused a refund storm that year.
This seems to have made people question the results of this movie, and even a rather joking entry appeared: "Zhang Wansen, the ticket has been refunded", which makes people question whether there is "moisture" at the box office of this movie.
Despite this, the box office of "Twinkle Twinkle Twinkle Star" successfully exceeded the 200 million mark, far ahead of its competitors, which shows that its appeal and appeal cannot be underestimated.
With the fermentation of quality reputation, the attendance rate of each movie will be adjusted, so we will wait and see, whether "Twinkle Twinkle Twinkle Star" can have the last laugh, everything remains to be verified by time. In this Chinese New Year, what kind of movie viewing experience will the audience usher in?Chinese New Year movies have been released one after another, and the box office drama has just kicked off.
Twinkle Twinkle Twinkle Twinkle Star has made its debut a sight to behold, but the wave of refunds has raised some doubts. Face"Twinkle twinkle twinkle star"What do you think of the hot screening?