Douyin store experience score is an important indicator to measure the quality of store service and product quality, which has a crucial impact on the store's volume, conversion rate, repurchase rate and word-of-mouth. This article will introduce in detail the impact of each stage of Douyin store experience on the store, helping merchants better understand and improve the store's experience score.
1. The concept and calculation method of experience points.
The Douyin store experience score refers to the comprehensive service score of the store on the Douyin platform over a period of time (usually 90 days), including the evaluation of product quality, logistics speed, after-sales service, customer service attitude, etc. The higher the experience score of the store, the better the service quality and product quality of the store, and the more it can gain the trust and recognition of consumers.
The Douyin store experience score is calculated based on the weighted average of the store's overall score and order volume. Among them, the comprehensive score is composed of data such as consumers' evaluations and order scores after the order is completed, and the order volume refers to the number of orders within a certain period of time. Therefore, the improvement of experience score needs to start from the aspects of product quality, logistics speed, after-sales service, customer service attitude, etc., to improve consumer satisfaction and trust.
Second, the impact of experience points on the store.
* Volume and click-through rate.
The volume and click-through rate of a Douyin store are key indicators to measure the traffic and attractiveness of a store. Under the same competitive conditions, the higher the experience score of the store, the more it can get more ** volume and click-through rate. Because when consumers search for or browse products, they usually choose top-ranking or high-rated stores to browse and buy, while stores with high experience scores tend to get higher rankings and ratings. Therefore, improving the experience score of the store can increase the number of click-through rates and click-through rates of the store, thereby increasing sales.
Conversion rate. Conversion rate refers to the percentage of customers who go from clicking into a store to completing a purchase. The higher the store's experience score, the more it can improve consumers' trust and purchase intention, thereby increasing the conversion rate. Because consumers usually consider aspects such as the credibility and reputation of the store when making purchase decisions, and stores with high experience scores usually represent higher credibility and better reputation, which can better attract and convert potential consumers. In addition, the experience score of the store also directly affects the evaluation and word-of-mouth communication of the store by consumers, so improving the experience score of the store can also promote word-of-mouth communication and improve the conversion rate.
Repurchase rate and maintenance of old customers.
The repurchase rate and the maintenance of old customers are important indicators to measure the long-term stable development of the store. The higher the store's experience score, the more it can improve consumer satisfaction and loyalty, thereby increasing the repurchase rate and the effectiveness of maintaining old customers. Because the higher the consumer's trust and satisfaction with the store, the easier it is to become loyal repeat customers and recommenders, thus promoting the long-term stable development of the store. In addition, by improving the experience score of the store, it can also strengthen the interaction and communication with consumers, better understand the needs and feedback of consumers, improve the quality of service and goods, and then improve the repurchase rate and the effect of old customer maintenance.
Word-of-mouth communication and brand image.
Word-of-mouth communication and brand image are important indicators to measure the popularity and reputation of a store. The higher the experience score of the store, the more it can improve consumers' trust and praise for the store, thereby promoting word-of-mouth communication and brand image building. Because consumers usually refer to the evaluations and opinions of other consumers when making purchase decisions, stores with high experience scores usually get more praise and recommendations, thereby improving the effect of word-of-mouth communication and the reputation of brand image. In addition, by improving the experience score of the store, it can also strengthen the interaction and communication with consumers, better understand the needs and feedback of consumers, improve the quality of service and the quality of goods, and then improve the effect of word-of-mouth communication and brand image.
3. How to improve the experience score of Douyin store.
Improve the quality of your products.
Product quality is one of the core factors affecting the experience score of Douyin stores. Merchants should pay attention to the quality and quality assurance of goods, select high-quality merchants and raw materials, and strictly control the production process and quality inspection links. At the same time, merchants should also continuously optimize and improve the design and quality of goods according to market demand and consumer feedback, so as to improve consumer satisfaction and trust.
Optimize the speed of logistics.
Logistics speed is also another important factor affecting Douyin's store experience score. Merchants should choose reliable logistics partners and courier companies to ensure that goods can be delivered to consumers in a timely manner. At the same time, merchants should also optimize the order processing and shipping process to improve logistics efficiency and delivery accuracy. When there is an abnormal situation in the logistics process, the merchant should communicate and coordinate with the consumer in a timely manner.
Strengthen after-sales service.
After-sales service is another key factor that affects the Douyin store experience score. Merchants should establish a sound after-sales service system and customer service standards, and solve consumers' after-sales problems and complaints in a timely manner. At the same time, merchants should also provide a variety of after-sales service forms and value-added services, such as return and exchange policies, maintenance, etc., to improve consumer satisfaction and loyalty.
Improve customer service.
The level of customer service is also one of the factors that affect the experience score of Douyin stores. Merchants should establish a professional customer service team to provide timely, accurate, and enthusiastic service support. At the same time, merchants should also strengthen the training and management of customer service personnel to improve service levels and professional quality. When dealing with consumer issues and complaints, businesses should be customer-centric, proactive in solving problems and giving reasonable solutions.
Actively carry out marketing activities.
Marketing campaigns are one of the effective means to increase the experience score of Douyin stores. Merchants can attract consumers' attention and purchase willingness by carrying out ** activities, discount activities, giveaway activities and other forms. At the same time, merchants are okay.