Recently, Industrial and Commercial Bank of China (ICBC) announced the launch of its newly upgraded personal customer life service platform - "ICBC e-Life" 6Version 0. As a major upgrade of ICBC's e-life, this edition is a new chapter in the digital construction of ICBC around the five-dimensional layout of "digital ecology, digital assets, digital technology, digital infrastructure, and digital genes", with the vision of creating the "best life" and the overall idea of "large ecology, excellent supply, and strong operation", by linking ecological scenes, extending the life radius, and online and offline linkage, handing over a selection of ICBC quality life guides, so as to send a touch of warmth to our customers in the cold winter.
It is understood that ICBC e life 6Version 0 has been comprehensively upgraded in several aspects.
Link the scene ecology to meet the needs of consumption for a better life. The essence of consumer demand is the reflection of consumers' hearts for a better life. In order to provide ICBC customers with full-scene quality life services, ICBC has joined forces with leading Internet platforms such as JD.com, Meituan, Maoyan, Tuniu, and UnionPay, the core enterprises of the first chain, to form complementary resources and build ecological cooperation. Establish an open service system of "going out and bringing in", based on high-quality customer resources, advanced operating mechanisms and strong scientific and technological strength, superimposed on the external mature ecological supply, and focusing on the high-frequency consumption needs of customers, focusing on the construction of eight major ecosystems such as catering takeaway, digital entertainment, boutique shopping, tourism and travel, and car owner services, and superimposing year-round welfare activities on top of the ecology, covering tens of thousands of Internet celebrity merchants, more than 1,000 consumer brands, and more than 100 popular cities, so as to meet customers' demands for a better life in an all-round way.
Extend the radius of life, relying on the three major life circles to drive more exploration of life. ICBC connects high-quality merchants with preset business district resources around "salary payment, branch periphery, and large shopping malls", and innovatively creates three major life circles of "office life, community life, and scene life", and takes the distribution of business districts, "salary" benefits, and consumption vouchers as the starting point to enhance users' sense of gain and exclusivity. In line with the concept of "openness, interconnection, and win-win", we use our own high-quality merchants, customers, and network resources to break through the B-end and C-end transaction barriers, practice the GBC strategy, realize "one platform, three ends", link tens of millions of merchants, benefit hundreds of millions of customers, and expand from "the bank around the customer, the reliable bank" to the "life around you, the better life that can be touched".
Online and offline linkage, "e-life station" allows the temperature of online to extend into offline companionship. Companion 60 upgrade, ICBC focused on creating an innovative online and offline linkage marketing model - e-life station. Relying on the cross-border ecology and scenario-based service capabilities of e-life, the e-life online service is extended to the offline, and the fun creativity and outreach marketing are integrated with each other, and the activities such as "breaking through the level, collecting stamps, and **" are combined with the rights and interests of our bank, starting from serving the people's livelihood economy, and providing customers with more affordable benefits through offline scenarios. At the same time, it empowers integrated marketing to provide more intimate, convenient and comfortable financial services and companionship life experience for the general public.
Since the launch of the "ICBC e-Life" App in 2017, ICBC has been satisfying customer needs with innovative products and services, giving back to the society with sincere services, and always taking serving consumers as its core mission. ICBC e-Life 60 start again, and create a better life with you.