Lexus
The Lexus is one of the few second-tier luxury cars that is not made in China, and its imported models can even compete with its competitors.
In addition, Lexus is still in the second echelon of luxury brands, and it costs a little more to buy a car, but all this has not made Lexus stop selling hotly, and even raised its price.
So why is Lexus able to sell for so much?
First of all, Lexus, as a luxury sub-brand of Toyota in Japan, has surpassed Mercedes-Benz and BMW in sales in the North American market in the past decade.
Lexus is considered to be a high-end brand in the Japanese market, and such high quality is very commendable, while compared with the top domestic brand BBA and Thundercar, there is still a big gap in stability.
Some people believe that the second-tier brand Lexus ** is too high, largely because the thunder car is imported and has not been produced in China for many years, while Infiniti and Acura are produced locally, not in China.
In this regard, Lexus is more ambitious, as Lexus's import tariffs are 20% higher than those of joint ventures, which is why it's so expensive.
Although the price of the thunder car is high, but the sales are very good, compared with Volvo, Infiniti and other models, all of them are big discounts, which fully shows the strength of Lexus, but also has been recognized by the majority of consumers.
Lexus is the only D-segment flagship model other than the BBA, and the Lexus LS represents the cutting-edge technology of the Thunder Car, which ordinary small manufacturers simply cannot compete with.
The essence of Lexus, which originated from and surpassed Toyota, has been eliminated, and Toyota's stability and economic characteristics have been completely inherited.
In terms of stability, Lexus is better than Toyota, whether it is materials or visual experience, it is far more than the general brand like Toyota, its high stability, high-tech driving experience and luxurious interior space, are its advantages.
Although the Lei car is inferior to Germany in terms of luxury, chassis texture and performance, the Lei car is better in quality and economy, and is good at promoting its strengths and avoiding weaknesses and pursuing perfection, which is its competitive advantage in the market.
There are many reasons for Lexus's poor sales in China, but the first position is a big reason, because Lexus has so far adopted a pure import strategy, while Lexus has chosen not to be a local brand to ensure high quality in China.
Moreover, because Lexus has been in China for a relatively short time, it is a little less well-known in the market than other luxury brands that entered the Chinese market earlier, but it is undeniable that Lexus's superiority in quality is undoubted.
Overall, Lexus has not only greatly improved its brand strength, but also actively adopted diversified sales methods in the market.
With its excellent reputation and good reputation, Lexus's sales in the Chinese market are rising, but it will still take some time for Lexus to really stand out from the market compared to the sales of domestic second-tier luxury cars.