A winter test some time ago made the emperor earn enough topics. But just when everyone's impression of Chedi is still stuck in the car information and service platform, Chedi has quietly entered the automotive aftermarket and opened a car maintenance shop. Recently, it was discovered that ByteDance's car emperor has launched an offline car maintenance business "understand car maintenance".This is not only the first time that Knowing Chedi has entered the offline car maintenance industry, but also means that ByteDance has extended its business tentacles to the offline car maintenance industry.
It is reported that knowing how to maintain a car appeared in June this yearAlthough the name is to understand the car emperor, but it is not the staff who understand the car emperor to operate, but the car emperor authorized the local car service center - Maika car service center to cooperate in the operation. However, at present, there is no official website and *** on the Internet that "know how to maintain a car", that is to say, this business has not yet been rolled out in a large area.
As an automobile platform under ByteDance, it is the first time to enter the offline car maintenance industry, but it is not the first time to lay out the offline car market. On November 25 this year, the first offline automobile trading store in Hefei was delivered. The car ** not only provides new and second-hand car transactions, but also provides customers with car culture experience services, which is actually an offline extension of the car trading service launched by Chedi in 2021. As of June 2023, Knowing Chedi has a source of 220,000 second-hand cars in 350 cities, and from this point of view, ByteDance's choice to lay out the after-sales business through Knowing Chedi should also be considered.
So why does ByteDance, which started with the Internet, lay out the automotive aftermarket?
Some industry insiders believe that there may be two reasons, one is that the automotive aftermarket has huge potential, and the other is to continue the previous automobile business.
According to data, as of September this year, the number of cars in China reached 3300 million vehicles, including 18.21 million new energy vehicles. At the same time, there are 90 cities with more than 1 million cars in the country, 25 cities with more than 3 million, and Beijing, Shanghai, Chengdu, Chongqing, and Suzhou with more than 5 million cars. In addition, China's car ownership has shown a growth trend in recent years. According to the "2023-2029 Research Report on the Market Operation Status and Investment Potential of China's Automotive Industry" released by Zhiyan ConsultingIn 2021, the number of cars in China will be 30.2 billion vehicles, a year-on-year increase of 695%；4. in 20221.7 billion vehicles, a year-on-year increase of 2758%。
On the other hand, the "2023-2028 Research Report on the Market Prospect and Future Development Trend of China's Automotive Aftermarket Service Industry" released by the China Business Industry Research Institute showsIn 2022, the market size of China's automotive aftermarket will be 43 trillion yuan, a year-on-year increase of 1053% and is expected to reach 75 trillion yuan. That is to say, with the continuous increase in the number of cars, China's automotive aftermarket has great potential for development.
Therefore,Long before the launch of the car emperor, ByteDance had already begun to lay out the automotive aftermarket。In 2022, some industry insiders revealed that Douyin, which has tested the waters of local life, has formed a car after-sales team. This year, Douyin on the one hand controls the quality of products and services by integrating the upstream and downstream of automobile services, and on the other hand, it controls traffic and takes the right to speak in its own hands. Subsequently, a car category was set up in the mall to sell car-related products. The data shows that in 2022, the interested users of Douyin's automotive aftermarket have exceeded 300 million, and the number of related ** content has increased by 46% month-on-month6%, the year-on-year growth rate of orders reached 1709%。
However, long before ByteDance ended, JD.com, Meituan, Alibaba, Tuhu, etc. had successfully entered the game.
Tuhu was probably one of the first companies to enter the gameIn 2011, Tuhu Car Maintenance Network was established. It can be said that Tuhu Car Maintenance is the earliest professional e-commerce platform for car maintenance, providing customers with car maintenance services through online appointment and offline installation. In the past 12 years, Tuhu has more than 13,000 installation stores covering 405 cities across the country. It is worth mentioning that although it is the largest independent car service platform in the country, Tuhu has been in a loss-making state before. From 2019 to 2022, the cumulative loss of Tuhu reached 15.2 billion yuan, and it was not until the first half of this year that it became profitable. In September this year, Tuhu was successfully listed on the Hong Kong Stock Exchange, becoming the first domestic independent auto service platform to be listed on the Hong Kong stock market.
In 2018, Jingdong also entered the automotive aftermarket through the brand "Jingjing Auto Club", and last year, it was upgraded to "Jingdong Car Maintenance".。Backed by the mountain of JD.com, JD.com has not only launched its own brand Jing'antu, but also opened more than 1,400 stores. In the same year that Jingdong entered the automotive aftermarketAlibaba announced the establishment of Tmall Car Maintenance。However, it was not until December 2019 that the first directly-operated store of Tmall Car Maintenance officially opened. As of October 2022, the number of offline stores on Tmall has reached 1,800. In addition to JD.com and Tmall, major Internet companies such as Didi and Meituan have also joined inWant a piece of the automotive aftermarket. The domestic automotive aftermarket does have potential, but who can gain a firm foothold in it depends on the report cards handed over by major enterprises.
References: 1. "Exclusive War Trillion Market, Byte Offline Launches "Know How to Maintain Cars", Tech Planet.
2. "Byte "Knows How to Raise a Car" Aims at the Trillion Automobile Aftermarket, "Tiger Cats and Dogs" Welcome New Opponents", Titanium ** APP
3, "ByteDance launched "Know how to maintain a car"!Why do Internet giants love the automotive aftermarket?", Zhengguan News.
Byte offline launched to know how to maintain a car