The list of high-quality authors all know that after Huawei was sanctioned by the United States, its mobile phone business suffered a heavy blow, and Apple naturally snatched Apple's lost market share and dominated the high-end mobile phone market in China!But after entering 2023, the situation has reversed, and Cook did not expect it!
First, there was the sudden launch of Huawei Mate60 Pro, and then there was the Xiaomi 14 series that was super hot, which "hit" the iPhone15 series by surprise. According to analysts, the sales of the iPhone15 series are far lower than expected, and it is clear that the iPhone15 series has been "stabbed in the back", and Apple has suffered a pinching attack from domestic brands!
Recently, BCI released the relevant data of China's mobile phone market in November, and there is a very important information worth paying attention to, Xiaomi is back to the first place in China, and Huawei is also back to the fourth position. In the W44-W48 weeks, Xiaomi's new phones have accumulated 524 activations30,000 units, and a year-on-year increase of 441%。
It should be emphasized that Xiaomi has not only stabilized the first place in domestic production, but also maintained a year-on-year growth of more than 40% for five consecutive weeks, which is quite amazing. Obviously, Xiaomi is rising strongly, Apple's market share is being squeezed, and Xiaomi is the biggest "troublemaker".
At present, in the 4K+ high-end mobile phone market, Apple, Xiaomi, and Huawei have formed a "three-legged" situation, and with the Huawei Mate60 Pro series, Huawei has regained some of the market share of high-end mobile phones. Apple, Xiaomi is in a solid position, these three brands have seized about 9% of the total share, and other mobile phone brands are not too competitive.
But with Xiaomi and Huawei, domestic mobile phone brands have a better chance of winning in the competition with Apple!Compared with the iPhone15 series, whether it is Huawei Mate60 series or Xiaomi 14 series, they have shown greater advantages, and in terms of innovation, Apple has also lost completely this time!
In the case of the Xiaomi 14 series, in just 10 days, the cumulative sales of the Xiaomi 14 series reached 144740,000 units, the reason why it is so popular is because the Xiaomi 14 series is powerful, cost-effective, and has a number of hard-core black technologies. What's more, the Xiaomi 14 series has also driven the development of the domestic high-end ** chain!
The localization rate of the Xiaomi 14 series has also been further improved, such as the self-developed Xiaomi surging OS system, light and shadow hunter sensor, dragon crystal glass, surging chip, full and deep micro curved screen, etc. Xiaomi is able to pay attention to a lot of details and aim to improve the user experience, which Apple can't do!
In general, the iPhone15 series is cold in the Chinese market, while the Xiaomi 14 series and Huawei Mate60 series are very popular, which forms a stark contrastWhat do you think about this?Welcome to leave a comment!