The report shared today is: 2024 Skincare Streamlined***
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Summary: According to the report, 87% of consumers have heard of the concept of "streamlined skincare" and are aware of it. And 98% of consumers say they intend to or have tried "skincare stripped", and 75% of them started doing so within the last year. In their view, the core concept of "lean skincare" is to make it simple, precise and effective, and the key characteristics include simplicity, naturalness, safety and effectiveness. While some people think that "lean skincare" means fewer ingredients and no results, in reality, the main motivation for this philosophy is the pursuit of safety and science, as well as the effectiveness and comfort of the product. More than 80% of consumers take 1-2 skincare steps a day, while "lite skincare" usually takes no more than 5 steps and delicate skincare takes no more than 10 steps. They pay attention to skin feel, cost-effectiveness, efficacy, ingredients and reputation when buying products.
Starting from Maslow's hierarchy of needs theory, skin care can be divided into four categories according to the needs level of consumers: basic skin care party, effective skin care family, skin care experience customers and Buddhist skin care people. The basic skin care party and the effective skin care group are still the mainstream group, accounting for more than 85%. Different people with different needs have different perceptions and motivations about the concept and behavior of "lean skincare". The basic skincare party and Buddhist skincare people are more in favor of "streamlined skincare", while the functional skincare group and skincare experiencers are relatively reserved. They also have different expectations for "lean skincare", such as reducing skin sensitivity, pursuing efficacy, paying attention to the environment, and reducing anxiety.
At the R&D level, "Streamlined Skincare" will pursue more subtle, precise and precise products. This means that the ingredients will be leaner, the collaboration will be more efficient, and the effectiveness of the product will be maximized. The brand will show more social responsibility, conform to the trend of ESG management, and pay attention to environmental protection, economic sustainability and corporate social responsibility.
"Skincare Streamlined" will keep up with the trend of technological innovation and open a new era of scientific beauty. With the continuous innovation of science and technology and the refinement of consumer demand, the beauty industry has become closer and closer to "scientific beauty", and new technological innovations are emerging in an endless stream, which will bring new development opportunities to the skin care industry.
Excerpts from the report are set out below.