As an emerging festival dish and a new economic industry, "New Year's Cuisine" not only carries a strong New Year's flavor, but also contains huge development potential.
How strong is the market potential of the "New Year's Vegetable Economy"?Soon after its launch, the "Joint R&D Plan for 100 New Year's Dishes of Eight Major Cuisines" attracted more than 40 enterprises across the country to sign up and launched more than 100 "New Year's Dishes" products, and this number is still rising.
Eat "New Year's dishes" during the New Year. A few days ago, the "Joint R&D Plan for 100 New Year's Dishes of Eight Major Cuisines" jointly initiated by Southern Finance and Economics Group, Guangdong Radio and Television Pearl River Economic Channel, Southern Rural Daily, Guangdong Catering Association, etc., aroused enthusiastic responses in the industry. Cantonese New Year Cuisine, Chaoshan New Year Cuisine, Hakka New Year Cuisine;Hunan New Year's Dishes, Gui New Year's Dishes, Huipai New Year's Dishes;Traditional New Year's dishes and new New Year's dishes have both classic "time-honored brands" and fashionable "trendy brands", and also provide a variety of "gift packages" ......All kinds of "New Year's dishes" product information have appeared on the stage, triggering waves of craze.
As an emerging festival dish, it is also a new economic industry, with the help of the huge market of the Spring Festival, New Year's dishes not only carry a strong New Year's flavor, but also contain huge development potential.
Nancai's "New Year's Cuisine Economy" research team was informed that at present, a number of "New Year's Dishes" related leading enterprises have taken the lead, and experts in many fields such as agricultural products, food, catering, nutrition and deep processing, and design have participated, and are focusing on "New Year's Dishes" product development, standard formulation, consumption scene application, food safety assurance, fresh-keeping and fresh-locking technology application, "New Year's Dishes" talent training, etc., in-depth "New Year's Dishes" industry-university-research cooperation, has promoted the coordinated development of the upstream and downstream industrial chains of "New Year's Dishes", and ensured the scientific combination of "New Year's Dishes". Safe and nutritious, festive and uniquely delicious.
According to data, the sales of semi-finished prefabricated "New Year's dishes" on the eve of the Spring Festival in 2023 increased by 181% year-on-year. Although at present, young and middle-aged people are the main audience of prefabricated dishes, under the popularization and "grass planting", more and more groups have begun to accept prefabricated foods on the table, and higher requirements have been put forward for prefabricated dishes, flavor, quality, safety and other links.
As an innovative highland in the prefabricated food industry, Guangdong continues to make efforts in raw materials, processing technology, flavor and taste, nutritional quality, quality and safety, commodity packaging, marketing, etc., constantly innovates, promotes the research and development of "New Year's dishes", develops high-nutritional, high-quality, and diversified "New Year's dishes" products, and makes the "New Year's cuisine economy" bigger and stronger.
The enterprises and products that signed up for the joint research and development of "eight major cuisines and 100 New Year's dishes" include aquatic products such as Guolian Aquatic Products, Hengxing Group, and Zhenye Aquatic Products launched "Xiaobalong Crayfish", "New Year's Fish Reunion Family Banquet", "Grilled Fish Hot Pot", etc., as well as Guangdong's three major cuisine representative enterprises such as Guangdong Pinzhen Fresh Technology, Guangzhou Wuzhi Marinated Goose Catering Service, Meizhou Jinyuan Food, etc., launched Guangfu "New Year's Cuisine", Chaoshan "New Year's Cuisine", Hakka "New Year's Cuisine", etc. At the same time, there are also Hunan flavor "New Year dishes" recommended by the China Prefabricated Vegetable Industrial Park Alliance and the Expert Advisory Committee of Hunan Prefabricated Vegetable Industry Association, Gui "New Year's Dishes" recommended by Guangxi Binyang County Catering Association, and Huipai "New Year's Dishes" recommended by Yunshijie Company, a member of Anhui Food Import and Export Association.
Last year, Guangdong launched the "New Year Fish Economy" for the first time, forming a beautiful consumption landscape. This year, Guangdong once again led the trend, the first to launch the "New Year's vegetable economy", but also brought new development opportunities. The concept of "New Year's cuisine" has not only injected new vitality into the prefabricated food industry, but also made more and more enterprises eager to try and excited. "This is a groundbreaking undertaking that gives us a new hope in the midst of the consumer winter. Liu Weifeng, general manager of Guangdong Hengxing Group's aquatic products division, said that as a high-quality prefabricated dish, "New Year's cuisine" is not only the "three-flavor fusion" of chef skills, food technology and folk culture, but also is expected to become a new growth point for the future development of food and catering enterprises.
Only with "New Year's dishes" can there be a New Year's flavor. As an innovative economic concept, the "New Year's vegetable economy" is also another new practice in the construction of the "12221" market system for agricultural products in Guangdong Province. The industry believes that with the help of the New Year's consumption market, the development of "New Year's dishes" products with more regional characteristics can not only meet the urgent needs of consumers to taste rare and delicious food and experience food culture during the New Year's Festival, but also further promote the prefabricated "New Year's dishes" products and food culture with Chinese characteristics to spread to all parts of the world.
With the Spring Festival approaching, in the next step, Guangdong will organize experts to select and release the first batch on the basis of the registration of the "Joint R&D Plan for 100 New Year Dishes of Eight Major Cuisines"."New Year's dish"R&D achievements, at the same time, jointly held "New Year's Cuisine" cultural seminars in many places, built a "New Year's Cuisine" whole industry chain cooperation platform, established a "New Year's Cuisine" quality and safety self-discipline mechanism, organized the "New Year's Cuisine" competition, held China's "New Year's Cuisine" trade fair, and carried out activities such as "shouting the world to eat Chinese New Year's Cuisine", so that the market can guide production and R&D, and with the blessing of the New Year atmosphere, stimulate economic vitality, enhance consumption willingness, and attract more attention and participation.
Nancai "New Year's Vegetable Economy" Research Group: Yu Shuqin, Lin Peng, Cheng Hao, Xiao Hang, Chen Xiaoxia, Zheng Xinyue, Xie Xinyue, Mao Yuxian.
Author: Nancai "New Year's Vegetable Economy" Research Group Editor: Yu Shuqin).