What is Oriental Life Aesthetics?Everyone has a different answer. However, it can be agreed that it does not only exist in classics and museums, but is a living way of life integrated into daily life, and it is also a protection, inheritance and innovative application of Chinese culture.
In order to better interpret and convey the aesthetics of oriental life, at the 4th Yangtze River Delta International Cultural Industry Expo, the Institute of Literature of the Shanghai Academy of Social Sciences and Yuyuan Co., Ltd. jointly announced the official establishment of the Oriental Aesthetics Research Institute, and simultaneously released the "Oriental Aesthetics of Life".
Deep integration with industry and commerce.
Why build the Oriental Life Aesthetics Research Institute?According to the organizers, it aims to further explore the conceptual connotation of Oriental life aesthetics and deeply refine the core values, in addition to building the theoretical framework system of Oriental life aesthetics, it will also fully integrate the resources of the industry, industry associations and universities to promote in-depth exchanges and cooperation between all parties, so as to effectively promote the landing of Oriental life aesthetics in the industrial field.
It is reported that the Shanghai Academy of Social Sciences is the country's largest local Academy of Social Sciences, but also the first batch of national high-end think tank construction pilot units, the Shanghai Academy of Social Sciences Institute of Literature will be the core force of the Oriental Life Aesthetics Research Institute theoretical research, and its 17 Chinese time-honored large consumer industry group Yuyuan shares will provide important practical support. The institute will build the first high-end think tank in China with "Oriental Life Aesthetics" as the research object, gather the wisdom of first-class experts at home and abroad, strengthen and improve the academic structure and connotation of aesthetics with "Oriental Life" as the core, and focus on the research and practice of related cultural economics, so as to further explore the deep integration of Oriental life aesthetics with industry and commerce.
For the future development of the Oriental Life Aesthetics Research Institute, integrity, openness and innovation have become the three key words. To be upright, we must adhere to the values and concepts of excellent traditional culture;Openness should actively draw on and absorb beneficial elements from other cultures and aesthetics;Innovation, we must continue to explore and innovate the expression and application fields of oriental life aesthetics. It will devote itself to the creative transformation and innovative development of China's excellent traditional culture, activate more aesthetic resources with Chinese characteristics, disseminate oriental aesthetics with Chinese characteristics to the world from both theoretical and practical levels, and help tell the stories of Shanghai and China.
At the same time, as the first important theoretical achievement of the Oriental Life Aesthetics Research Institute, "Oriental Life Aesthetics" proposes that it is necessary to implement the excellent traditional Chinese culture into the daily life of the people, and promote the Chinese culture to go out with the beauty of Oriental life in a higher position.
It is worth looking forward to the fact that in the future, the Oriental Life Aesthetics Research Institute will form an ecological chain and circle of friends of "Oriental Life Aesthetics" in Huangpu District, empower the development of related industries with expert wisdom, become a new driving force for the development of Huangpu, and help enterprises to embark on the road of high-quality development.
From the Great Yu Garden area to the world.
What kind of picture will be presented by integrating the design concept containing oriental life aesthetics into the urban fabric?The Great Yu Garden area has become a best practice site, and it will create a global fashion and cultural show with the charm of oriental life aesthetics.
In recent years, the changes brought by the concept of oriental life aesthetics to Yu Garden are obvious. During the Yuyuan Lantern Festival last year, the dazzling lantern groups such as "Wuxi Band", "Tianguan Aoshan Lantern" and "24 Solar Terms Lantern Array" attracted many young people to come, many of them were also dressed in gorgeous Hanfu and delicate makeup, in front of the colorful lanterns, or took a group photo, or played *** or shared on social **, everyone is recording and sharing this unforgettable moment.
Just recently, the "One Night Fish and Dragon Dance" was the first to be lit up, and the colorful lanterns were suspended in the sky above the Yu Garden to form a dragon whirlwind, which deduced the imagination of the ancients on the "fish turning into a dragon", and also indicated that the Yu Garden Lantern Festival in the Year of the Dragon was about to officially arrive.
It can be said that the Yuyuan Lantern Festival is an innovative interpretation of traditional culture and a vivid interpretation of oriental life aesthetics. Through cultural and creative lights, interactive games, immersive parades and other methods, the "Lively Lights" will be elevated to a new show of oriental life aesthetics, leading and interpreting the amiable, touchable and touchable Chinese stories with cultural creativity.
It is worth mentioning that while helping the revival of Chinese culture, Oriental life aesthetics also actively explores the "going out" of Chinese culture. On the 2023 Lantern Festival, the players of the Premier League Wolves walked into the stadium with the "rabbit lantern" of the Yuyuan New Year Lantern Festival, and enjoyed the unique charm of oriental life aesthetics with the audience and fans from all over the worldIn September this year, at the "Shanghai Milan Twin Cities Film" event, the Shanghai International Fashion Federation announced that it would build a two-way fashion channel and cultural corridor in China and promote the "Oriental Life Aesthetics" to more countries and regions in the worldIn December this year, the Yuyuan Lantern Festival went to sea for the first time and was lit up in Paris, France, conveying to the world the charm of Chinese culture represented by oriental life aesthetics.
At present, the charm of oriental culture is blooming all over the world, and the establishment of the theoretical connotation of oriental life aesthetics and the construction of a hierarchical system are at the right time. Inheriting the vitality of oriental aesthetics for thousands of years and innovating the way of displaying oriental life aesthetics will play a positive role in enhancing the influence of Chinese culture.
Author: Shanghai Huangpu.
Editor: Zhou Chen Responsible Editor: Su Zhan.
*: Shanghai Huangpu.