From December 9th to 10th, the 4th New Wave Brand Conference was held in Shanghai, and Sihoo made a strong appearance with a variety of innovative products, and worked with thousands of high-quality entrepreneurs, top investors and industry ecological partners in key & emerging tracks to jointly develop the direction of China's brand innovation and upgrading and the healthy development of the industry.
At the "New Wave Annual Awards Ceremony" of the conference, Sihoo was awarded the "2023 High-quality Growth Brand" in the field of household daily use and consumer services by Inspur New Consumption, sharing the moment of glory with many leading enterprises on the scene.
In the previous three New Wave Brand Conferences, more than 200 top guests and more than 6,000 industry executives participated in depth, laying a unique industrial advancement and extensive circle influence for the conference.
Starting from "Running for High Quality", this conference explores the new focus of the consumer industry and stimulates the development of various industries in the direction of high quality. This direction also coincides with the brand insistence of Sihoo that has been deeply involved in the ergonomic chair industry for 12 years and provides users with high-quality products.
In September this year, Inspur New Consumption carried out the "New Wave 2023 High-quality Growth Brand Survey", after several rounds of demonstration and screening such as institutional recommendation, third-party data, enterprise material evaluation and expert opinions, Sihoo stood out among nearly 1,000 brands with its excellent product quality and brand strength, and won the "2023 High-quality Growth Brand" issued by Inspur New Consumption, which not only highlights the good market feedback on Sihoo's products, but also highlights the industry's high recognition of Sihoo's deep cultivation.
At the summit, Sihoo also set up a product experience area to show the industry's innovative technology. DORO-S300 and DORO-C300 are two innovative products that have attracted the attention of many users with comfortable sitting and excellent design, and the experience area has been transformed into a large-scale grass planting site, which has received a lot of praise.
Among them, DORO-S300 is equipped with Sihoo's sixth-generation space chassis, which is made of aviation material glass fiber shrapnel, which breaks the technical problems of poor comfort, small recline angle, uneven elasticity, narrow adaptation range, and easy fatigue of materials, and realizes a double leap in comfortable sitting and healthy support. It is worth mentioning that these two products also ranked first in sales on many lists in this year's Double 11 promotion, opening up the industry gap with a cliff advantage.
2023 is a critical year for consumer brands to shift from the era of extensive dividend growth to high-quality development, and it is also a process of removing the false and retaining the true. How to move towards high-quality development and sustainable value growth is a major proposition that enterprises must clarify at present.
Adhering to the brand mission of "improving people's quality of life with furniture innovation", Sihoo has always integrated product and service innovation into the better life of consumers, and has also continuously played a leading role as the head of the category, embracing the wave of science and technology, deeply cultivating user value, and adhering to the innovation path of high-quality brand development.
In the future, Sihoo will continue to work with all fellow travelers to create value and grow and transform, go through the industry cycle, and continue to move forward on the road of high-quality development.