Cosmetics refer to daily chemical industrial products that are applied to human surfaces such as hair, nails, lips and so on by rubbing, spraying or other similar methods for the purpose of cleaning, protecting, beautifying and modifying. Common cosmetics can be divided into special-purpose cosmetics and non-special-purpose cosmetics according to their functions. Among them, non-special-purpose cosmetics can be divided into cleansing cosmetics (such as facial cleanser, shampoo, shower gel, etc.), skin care cosmetics (lotion, body lotion, moisturizing essence, etc.), and beauty cosmetics (such as lipstick, eye shadow, blush, eyebrow pencil, etc.).
The history of cosmetic application can be traced back almost to the beginning of human existence. From the primitive society tribal sacrifice activities to the ancient times "Dayu selection powder", "burnt lead and tin powder", "King Wen powder to finish", and then to the Spring and Autumn Period and the Warring States Period "powder powder" and "Dai face eyebrows". People's pursuit of beauty has never stopped, accompanied by the whole practice of human civilization. From ancient times to the present, both at home and abroad, women have their own unique skincare secrets.
Throughout the history of human development, the development of cosmetics can be roughly divided into three stages of development: the period of embryonic consciousness of cosmetics, the semi-theoretical development of cosmetics and synthetic cosmetics, and the birth of cosmetics brands and their introduction to the world. Today, the chemical ingredients in cosmetics have attracted people's attention, allowing life to return to natural health, and the cosmetics industry has set off a boom of returning to nature.
In recent years, with the gradual popularity of a healthy, natural, and minimalist lifestyle, no makeup and light makeup have become a fashion. More and more women are starting to fade their makeup, emphasizing natural glow and health. Natural makeup not only accentuates your personal temperament, but is also more effortless and practical, suitable for everyday life and work. In the era of light makeup, cosmetics such as high-quality moisturizing essences, sunscreen separators, BB creams, as well as some small aids such as rouge and lipstick, have become the shining point of women's beauty.
With the rapid development of biotechnology, many aging and oxidation factors related to the world are well known to the public, such as reactive oxygen species, free radicals, etc., and the concept of cosmetics has evolved again, changing from the era of zero burden to the era of genes: cosmetic raw materials are extracted from the original natural products to the functional raw materials that are specific to the current oxidation mechanism. Most of the functional skin care products are sold with a unique natural active ingredient, and the deep problems of the first are solved with more rigorous clinical testing and a more scientific mechanism of action, which has become the main development direction of skin care in the future.
With the widespread popularity and development of the Internet, it is bringing earth-shaking changes to all walks of life. Among them, the cosmetics industry is no exception. The new innovation of the Internet in the cosmetics industry has brought great opportunities and challenges. The combined innovation of the Internet and the cosmetics industry is bringing more convenience and choice to consumers. The rise of e-commerce platforms, social networking and brand promotion, the application of virtual try-on technology, the development of personalized recommendation systems, big data analysis and refined operations, and the importance of sustainable development all show the huge potential and opportunities brought by the Internet to the cosmetics industry.
It is in this context that the person in charge of the international cosmetics project has carried out in-depth thinking about the industry, and decided to use the Internet to carry out transformation and upgrading, based on the offline and the Internet as a channel, through the construction of small programs, through the promotion of the Internet, through the community for precision marketing, and finally to achieve "Internet marketing".
After careful investigation, the person in charge of the international cosmetics project chose Shanghai Yuelan Group, which not only met all the needs of building a platform, but also went further, helped the international cosmetics project to achieve leapfrog development through capital operation, and finally became an influential company, an advocate and leader in the industry.