This article**: People's Daily Online.
Wang Shaoshao. Online and offline" two-way force, instant retail into the fast lane;With the help of cross-border e-commerce platforms, consumers can "buy globally" anytime and anywhere;Live e-commerce promotes agricultural products to the whole country, and "digital commerce and agriculture" empowers rural revitalization ......Since the beginning of this year, China's consumer market has continued to recover and expand, with continuous optimization of supply and continuous innovation of scenarios, demonstrating the resilience and vitality of China's economy.
Consumption is the final demand and has a lasting driving force for the economy. The recently held 2023 ** Economic Work Conference will "focus on expanding domestic demand" as the focus of next year's economic work, and clearly require "cultivating and expanding new consumption, vigorously developing digital consumption, green consumption, and healthy consumption, and actively cultivating new consumption growth points such as smart homes, entertainment and tourism, sports events, and domestic 'trendy products'".
Shopping has become more convenient".
Supply efforts to cultivate new momentum for consumption.
Ms. Lu, who lives in Zhongjiang County, Sichuan, recently felt the "circle of happiness at her doorstep". At the entrance of the community, there are more than 20 kinds of vegetables and non-staple foods in a row of unmanned vending cabinets, and the fresh self-pickup cabinets on the side provide online orders and offline pick-up services for cold chain products, which is a 24-hour convenient pick-up cabinet to meet the various needs of consumers.
More and more new consumption scenarios are emerging across the country, and new consumption continues to improve quality and expand capacity to meet people's diversified and multi-level consumption needs.
Walking into a smart unmanned store in a business district in Chongqing, Mr. Zhang tapped the screen to select the goods, and after paying with his face, the manipulator automatically grabbed the goods and handed them to him. The new consumption scenarios of digitalization and intelligence have profoundly changed people's consumption habits.
In the consumer experience area, consumers are experiencing different consumption scenarios. Photo by People's Daily Online Wang Shaoshao.
Functions such as smart shopping, AR interaction, and non-inductive payment have improved consumer experience, and innovative scenarios such as smart shopping guides, smart convenience stores, and unmanned vending machines have emerged one after another. From shopping to catering and accommodation, the abundant consumption supply and convenient consumption environment have further released the needs of consumers.
With the development of the economy, the consumption structure is changing, which means that the supply structure must also change. On the supply side, improving the various consumption environments and providing more convenient consumption conditions for the people will help expand consumption. Su Jian, director of the National Economic Research Center of Peking University, said.
The continuous recovery of the consumer market has provided strong support for the continuous recovery of the macro economy. According to the data, from January to November this year, the total retail sales of consumer goods 427945 billion yuan, a year-on-year increase of 72%, 0. faster than from January to October3 percentage points.
The need has been further met".
Policies have been made to boost consumer confidence.
The Ministry of Commerce has positioned 2023 as the "Year of Consumption Boost", and since the beginning of this year, a series of pro-consumption policies have continued to take effect, taking multiple measures to restore and expand consumption, and playing a good role in promoting consumption. Multiple batches of food and beverage consumption coupons, green smart home appliances to the countryside, and charging infrastructure construction to help new energy vehicles go to the countryside ......All localities have given priority to the recovery and expansion of consumption, and have continued to expand effective demand.
The competent departments of commerce at all levels have organized a series of activities to boost consumer confidence and unleash consumption potential. The National Online New Year Festival, Time-honored Brand Carnival, Home Renovation Consumption Season, and New Energy Vehicle Consumption Season ......The series of activities not only created a strong atmosphere to promote consumption, but also enriched consumer choices, met consumer needs, and brought more discounts and conveniences.
Liu Aihua, spokesman of the National Bureau of Statistics, chief economist and director of the Department of Comprehensive Statistics of the National Economy, previously said that with the continuous recovery of the economy, the continuous improvement of the employment situation, the steady improvement and optimization of market supply, and the effective effect of pro-consumption policies, the foundation for recovery and expansion of consumption will continue to be consolidated.
Consumption is linked to the general economic trend on the one hand, and people's livelihood and well-being on the other, and is a key link and an important engine for smoothing the domestic cycle, and plays a fundamental role in economic development.
According to the data, from January to November this year, retail sales of services increased by 19% year-on-year5%, driven by factors such as the festival effect, the demand for accommodation and catering, cultural tourism, transportation and other services will be released intensively.
In Xi'an, Shaanxi, Datang Sleepless City is full of tourists. Photo by People's Daily Online Wang Shaoshao.
At present, many places are combining the characteristics of their own resource endowments, while optimizing the supply of traditional consumption, actively cultivating new forms and scenarios of consumption, and leading supply innovation with consumption upgrading.
Shandong has created a live broadcast brand of "Shandong anchors with Shandong goods", and carried out a series of consumption promotion activities of "Good Products Shandong Commercial Bank in the World".Henan has formed a number of night tours, night food, and night shopping IPs, and a number of night consumer brands such as "Drunken Beauty Night Zhengzhou", "Luoyang 8 p.m.", Kaifeng "Biandi Courtesy", and Xuchang "Light the Lights, Enjoy Lotus City at Night" stand outGuangdong issued "27 Articles" to boost and expand consumption, and issued 100 million yuan of cultural and tourism consumption vouchersIn Xi'an, Shaanxi, "Chang'an Twelve Hours" has become a popular tourist check-in place, and many tourists put on exquisite shapes and tour "Chang'an" at night. Meituan data shows that since the beginning of this year, the search for keywords related to "Hanfu" in Shaanxi Province has increased by more than seven times compared with last year.
There are more options online".
New scenarios and new formats open up new space for consumption.
The goods were delivered to the door in half an hour, which was labor-saving and timely. Mr. Wang, a citizen who lives in Yuelu District, Changsha City, Hunan Province, often uses his mobile phone to shop. From fresh fruits and vegetables to daily necessities, from nutrition and health care to electronic products, as long as you pick up your mobile phone at home and open the app to place an order, the physical retail store will receive the online order, and the goods will be delivered to your door quickly.
The new type of consumption with big data as the new factor of production adopts a new business model that integrates online and offline, bringing consumers a personalized and customized consumption experience, and becoming a new driving force for economic growth.
More and more new formats, new models and new scenarios of consumption have emerged, which has become an important breakthrough to boost consumption.
New digital consumption, such as instant consumption, shared consumption, and grass consumption, are constantly emerging, and many digital scenarios provide high-quality consumption experience for different groupsThe purchase of green home appliances and environmentally friendly products, the concept of green consumption is becoming more and more popular, and the consumption potential of green and low-carbon products continues to be releasedAs the concept of healthy life is accepted by more people, from foot soaking bags, plasters to massagers and wormwood products, healthy consumption has become a new outlet ......
**Chen Lifen, a researcher at the Institute of Market Economy of the Development Research Center, believes that the role of consumption in supporting and promoting economic growth is becoming increasingly strong, and the endogenous driving force of innovation-driven development has been significantly enhanced. In the future, the advantages of China's super-large-scale market will be more prominent.
From the growth of service consumption such as sports and leisure, cultural tourism, to the upgrading of digital consumption, green consumption, and healthy consumption, the consumption space continues to expand and the consumption momentum continues to increase, creating more new experiences, creating more new scenarios, and creating more new needs for the consumer market.
In the middle of winter, a new round of consumption boom is surging. Through the square inch screen, the "earthy" good agricultural products have walked out of the mountains and into the north and south of the riverIn the New Year's Festival, time-honored domestic brands and national tide products are once again "out of the circle". The full "shopping cart" has strongly driven the "fundamentals" of the economy to move steadily and far, reflecting the strong resilience of China's economic development. (Intern Wei Xinwen also contributed to this article).
People's Livelihood Matters Warm People's Hearts" series of reports:
Open the "tax reduction ledger": the tax burden has been reduced and the momentum for innovation has been strengthened.
Open the "Employment Handbook": Expand employment options New careers make new lives.
A beautiful home with a smile: let the ecological "good scenery" become a "good life" for the people