In the past two years, Goose Factory has suffered a lot of setbacks in the game field, although there are old games such as King and Chicken to provide stable revenue, but it is an indisputable fact that the year-on-year decline in revenue in 2022 is an indisputable fact.
As a result, at the end of 2023, the casual party game "Yuan Dream Star", which was pinned on by the goose factory, with the goal of achieving annual revenue growth, officially debuted with an astonishing number of reservations and 1.4 billion publicity expenses, intending to regain market share by integrating internal channels such as Tencent ** and QQ** and copying its game content. However, soon after the rush of "Dream Star", the essence of its gorgeous packaging was exposed - the game's content was heavily plagiarized, and the marketing methods were criticized, which in turn aroused the disgust of players.
In order to better harvest the interests of players, the goose factory has set various consumption traps in the game. For example, in terms of **, the goose factory hyped up "free Tang Seng and Sun Wukong**" on major platforms, but defined "free" as the need to recharge six yuan first, and even the consumption of buying gift packages and monthly cards cannot be counted as recharge, and other payment behaviors are required to receive, how can such misleading behavior not disappoint players.
At the same time, the goose factory's progressive krypton method for primary and secondary school students, the main audience of the game, is also worrying, for children whose consumption concept is not yet mature, it is difficult to resist this very inducing consumption model, which is likely to make them recharge their parents' hard-earned money in the game recklessly. Even if players are willing to pay to improve the gaming experience, is it worth it for a low-quality game like "Dream Star"?
The wool comes from the sheep, and the goose factory spends a lot of money on marketing, and it will definitely try to make money from the players in the future. We should not be deceived by petty profits, but should work together to reject the behavior of the goose factory bad money to drive out the good money, and use actions to support those domestic games with high originality and good quality.