How do Mini Programs promote drainage?New disruptive and innovative marketing 3 9 model strategy p

How do Mini Programs promote drainage?New disruptive and innovative marketing "3 9" model strategy plan

Driven by the rapid development of the digital economy, the digitalization of all enterprises is one of the topics that cannot be avoided and talked about in enhancing the core competitiveness of contemporary enterprises, especially the policy measures proposed by the state this year "Measures for the Recovery and Expansion of Consumption", so that many businesses are trying to find ways to "break the game" and "enhance the core competitiveness of enterprises". Today, Hu Jiadong, marketing director of Weisanyun, will tell you about a set of "3+9" business model gameplay plan designed for Mr. Deng in Suzhou: how to drain, team fission, and repurchase

1) User tools: Take user needs as the core, create Mini Program functions and content that meet the needs of target users, improve user experience, and increase user stickiness.

2) Marketing tools: Through various marketing methods and activities, attract users' attention and improve the popularity of Mini Programs.

3) Fission weapon: Design an attractive fission mechanism to guide users to share Mini Programs, realize spontaneous dissemination of users, and expand the user base of Mini Programs.

IIHow does the "3+9" model drain members?

Analysis: With "product" as the core, using the advantages of social e-commerce, through the strong relationship drainage under the acquaintance economy, sharing accelerates fission, but borrows a new marketing model, that is, two-two fission, and rapid development. Take consumer goods 899 as an example;

1) **Consumption 899 will become**, enjoy a direct push subsidy of 100 yuan per order, and an indirect push subsidy of 50 yuan;

2) Boss: Recommend two ** to become the boss, enjoy the ** subsidy unchanged, and the additional team subsidy reward is 350 yuan;

Help mechanism: each ** wants to be promoted to become a boss, you need to be grateful to the superior to contribute two**, let the boss user bring the user, after the contribution can be out, at this time you are the top level, equivalent to 1 person, and back 2 people, the number of members who contribute to the boss over and over again is increasing, if I have 20 **, they are all out of the game after contributing to me, then I have become 40 brand new**, so it is understandable

IIIHow does the team continue to repurchase in the "3+9" model strategy plan?

Analysis: Using "product" associated with "activities", there are corresponding dividend points under each activity, when the more members who hold dividend points, they can participate in the platform's exclusive dividends on the 30th of each month, and the activities have 1-5 levels as follows:

Activity conditions: monthly consumption of 899 yuan;3596 bonus points will be awarded;

Activity meeting conditions: monthly consumption of 1798 yuan, team structure of 3x9 people;7192 bonus points will be awarded;

Activity conditions: monthly consumption of 3596 yuan, team structure 3x9x27 people;14,384 bonus points will be awarded;

Activity conditions: monthly consumption of 7192 yuan, team structure 9x27x27 people;28,768 bonus points will be awarded;

Activity conditions: monthly consumption of 14,384 yuan, team structure of 27x81x200 people;57,536 bonus points will be awarded;

Bonus points role: each team reward needs to have dividend points, each time you get 350 yuan team management award will deduct the corresponding amount of dividend points, if the bonus points are insufficient, then the team management award will be frozen next month to consume 899 yuan to continue to receive, the platform will summarize dividends on the 30th of each month, and those who hold more than 3000 bonus points can be weighted according to their own dividend amount "bonus pool" bonus.

Fourth"3+9" mode for more extended gameplay

Analysis: In addition to the above-mentioned drainage, team fission, and repurchase gameplay, we have also designed more extended gameplay for the Mini Program to increase user stickiness and participation.

1) Community-based operation: Set up community functions in the Mini Program, so that users can share their own experience and product experience, so as to increase users' sense of belonging and participation. At the same time, through community operation, the real needs and opinions of users can be explored, and strong support can be provided for product iteration.

2) Personalized recommendation: Use big data to analyze users' consumption habits and preferences, provide users with personalized recommendation services, and improve users' shopping experience and satisfaction. At the same time, personalized recommendations can also help improve the conversion rate and retention rate of Mini Programs.

3) Points exchange: The points exchange function is designed so that users can obtain points through consumption, sharing, check-in, etc., which can be used to exchange for goods, coupons, etc., to motivate users to participate more in the activities of the Mini Program and increase users' stickiness and loyalty.

4) Task system: A rich task system is designed so that users can earn rewards by completing tasks, such as inviting friends to register, recommending purchases, etc. The task system helps to increase user engagement and activity, while also helping to expand the user base of the Mini Program.

5) Membership system: Set up a membership system, and members of different levels can enjoy different rights and services, such as senior members can enjoy more discounts, priority purchase rights, etc. Through the construction of the membership system, the loyalty and willingness of users to pay can be improved.

For the full package, please find it