Once old rivals in the mobile phone market, Huawei, Xiaomi, and Meizu have entered the automotive field, and all three focus on mobile phones and cars-centered intelligent ecological experience.
In terms of scale, Huawei is undoubtedly far ahead.
In 2022, the revenue will exceed 640 billion, there are 5500+ experience stores nationwide, and there are 1000+ AITO car stores, but Huawei's way to enter the automotive industry is to cooperate with car companies, borrow the qualifications of car companies, and belong to the asset-light route business model.
Huawei's terminal BG is responsible for the product definition, sales service, and market service of Hongmeng Zhixing models, thanks to the asset-light model, Huawei's model layout is also the most among the three, and there are already two brands of Wenjie and Zhijie, and there will be two other worlds in the future.
In terms of hand-car interconnection, Huawei has hundreds of millions of users, and the HarmonyOS cockpit experience is also very good.
Xiaomi is the most determined of the three car builders, and the first car will be unveiled in 2024.
In 2022, Xiaomi's revenue scale will be 280 billion yuan, there will be 5,200+ Mi Home stores nationwide, and the work of cars entering stores is underway.
Xiaomi Auto is a wholly-owned subsidiary of Xiaomi, which has settled in Beijing in 2021, with Lei Jun as CEO, and Hu Zhengnan, Yu Liguo and other bigwigs to join.
Xiaomi has planned to build its own car factory from the beginning, but it still adopts the model of borrowing qualifications, and it is likely to apply for independent qualifications in the future.
Xiaomi's first car, the SU7, has been unveiled at the Ministry of Industry and Information Technology, positioning it as a C-class pure electric sedan equipped with a dual 800 configuration (800V platform + 800 km range).
Ecological interconnection is the key direction of Xiaomi Auto, Xiaomi also has hundreds of millions of users, the surging OS is ready, everything is waiting for the release of the first car SU7.
After Geely became a shareholder, Meizu also caught up with the smart car outlet, and the first car will be manufactured by Geely, and it will be unveiled next year to enter the co-creation stage.
Unlike Huawei and Xiaomi, Meizu entered the automotive field in the form of in-vehicle software, and at present, the cooperative car companies are concentrated in the Geely system.
The flymeauto car machine has been put on the Lynk & Co 08, and other models of Lynk & Co will also be empowered by Meizu in the future.
Meizu also recently announced the Flymelink cooperation model, which has two routes.
One is based on the FlymeAuto open platform to deeply customize the car machine system, such as Polestar's Polestar OS, and the other is Flymelink car machine mapping, such as the Geely Galaxy E8.
Both of the above modes require the support of Meizu mobile phones, but Meizu's users and channels are not on the same level as Xiaomi and Huawei.